Little-Known Lead Nurturing Best Practices: Care And Feeding For Marketing-Qualified Leads
Square 2 Marketing
OCTOBER 13, 2020
There is a heated argument among marketers: Gated or ungated content? This means marketing-qualified leads (MQLs) or sales-qualified leads (SQLs). In fact, Marketo reports that number is as high as 96%, so leaving MQLs behind means you might never get to know these people.
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