Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 308

Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.).

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Storytelling Trends Ethics Content 211

Heinz Marketing

SEPTEMBER 14, 2023

By Tom Swanson, Engagement Manager at Heinz Marketing Change is a constant companion today. Even a change for the better can be poorly received, and leading change can be downright demoralizing. That’s just competition, and the result of stagnation is market failure. Most people just don’t like it. For you, and for your career.

Storytelling 110

Storytelling Buy Lead Ranking Work Management 110

Contently

DECEMBER 21, 2022

But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S. Rudolph could lead the reindeer sleigh team! The Marketing Original Story. Product Storytelling Framework. The problem.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. This gives them the ability to market products to other users better than you can.

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Catch all episodes here.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. One of those is the endless pursuit brands have with being considered a great storyteller. 6 storytelling myths in marketing. This includes: How to write clear, poignant storytelling copy.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Zoominfo

AUGUST 26, 2019

Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. But, storytelling can portray a more personal, emotional resolution.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Content Standard

SEPTEMBER 21, 2023

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. What implications do these habits have for how marketers think about the brand storytelling? Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts.

Storytelling 84

Storytelling Digital Marketing Funnels Branding Brand Identity 84

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Branding Brand Identity 59

Contently

DECEMBER 2, 2019

But as marketers, we are good capitalists. My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. Get it on Amazon.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. Our guest, Anthony L.

Storytelling 52

Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. But what’s the best way to optimize your lead gen efforts?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Heinz Marketing

JANUARY 18, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Why Business Storytelling is a Necessary Tool for 2020 and Beyond. How HubSpot Marketers Stay Creative Under Pressure. Thanks, Mark Kilens. Thanks, Amy Franko.

Lead Ranking 63

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 63

Heinz Marketing

MAY 1, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Pandemic’s Impact on Marketers’ Email Strategies. For about 50% of marketers, the pandemic has led to changes in their email strategies over the past year.

Storytelling 94

Storytelling Urgency Marketing Branding Brand Identity 94

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. You could lead with: Intrigue. An insanely good offer.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Sage Marketing

APRIL 4, 2023

Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. Hardly surprising then, that storytelling has always been the central pivot of good marketing. That can only be achieved through the art of storytelling.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. Hardly surprising then, that storytelling has always been the central pivot of good marketing. That can only be achieved through the art of storytelling.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.” Then, we share with each other.

Storytelling 52

Storytelling Conversion Case Studies Case Study 52

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. They offset R&D costs, add expertise and flexibility, and help create new markets. The Qualities of a Sales Leader.

Storytelling 74

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 74

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 342

ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

Storytelling 59

Storytelling Content Marketing Paid Search Agency Content 59

EveryoneSocial

OCTOBER 12, 2022

What is Camille’s secret to proving the value of employer branding as a critical component of the hiring funnel and for enabling recruitment marketers? Connecting employer brand to recruitment marketing Engaging your talent audience through storytelling Getting programmatic and personalized And seriously, so much more….

Lead Ranking 52

Lead Ranking Lead Scoring Examples Branding 52

xiQ

JUNE 19, 2019

Content plays a major role in Account-Based Marketing. ABMers have to be really good storytellers. Craig Rones, VP of Marketing, NTT DATA Services. 66 % of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle”. Content Marketing Institute.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

SalesGrape

DECEMBER 3, 2023

Introduction: The Power of Cold Calling in Lead Generation Cold calling has long been a staple in the world of sales and marketing. Despite the rise of digital communication channels, cold calling remains an effective method for generating leads and driving sales.

Cold Calling 76

Cold Calling Telemarketing Lead Generation Lead Ranking 76

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Convince & Convert

AUGUST 24, 2015

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. A large gap between the two is a leading indicator of problems and shouldn’t be ignored. Many Companies Don’t.

Storytelling 166

Storytelling Paid Search Agency Companies Lead Scoring 166

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. To captivate and engage the audience, focus on storytelling. Broaden the show’s marketing reach. Tell a story.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Each of these companies is a trailblazer and a storyteller. What is Product Marketing?

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

The Lead Agency

MAY 25, 2023

Get in touch for assistance with B2B content marketing At The Lead Agency, we are an experienced B2B marketing firm that has worked with various industries across the B2B sector. If you’re interested in developing an effective B2B content marketing strategy, get in touch with us today.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Contently

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

Newsletter 217

Newsletter Lead Ranking Lead Scoring Ad Building 217