Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Therefore, fixing the conversion problem requires first fixing the lead generation problem.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Ranking Lead Scoring 211

LeanData

FEBRUARY 4, 2022

Your speed to lead – aka, your lead response time – can make or break your go-to-market (GTM) success. Buyers are ready to go, and they’ll seek solutions elsewhere if your lead response time is too long. . What is speed to lead? How to improve speed to lead. B2B buying journeys have changed.

Stats 98

Stats Sales Qualified Leads Marketing Analytics Tools Leads 98

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Lead quality > lead quantity?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Which tactics produce the highest quality leads?

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Only B2B

MARCH 27, 2024

Ah, the never-ending quest for qualified leads! B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Must Read: MQL vs SQL: Which Lead Matter More & When? Marketing casts a wide net at the top, attracting potential customers.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Ranking 40

Sprout Social

FEBRUARY 7, 2023

To communicate your vision in a clear and concise way, you need to lead with numbers. When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities.

Stats 93

Stats Buy Budget Programs Sales Qualified Leads 93

Convince & Convert

OCTOBER 29, 2015

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is. Since we are marketers, let’s focus on leads. What B2B Marketers Value in a Lead Gen Strategy. highlight to tweet).

Lead Ranking 167

Lead Ranking Lead Scoring B2B Marketing Planning 167

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Ranking 98

KoMarketing Associates

JULY 30, 2019

Beginning a content marketing strategy is simple. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation. This is where content marketing objectives come into play. This is where content marketing objectives come into play.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

BOP Design

SEPTEMBER 7, 2021

What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. B2B, or B-to-B, or BtoB Marketing: General Stats.

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

BOP Design

DECEMBER 8, 2021

Are you considering a B2B content marketing strategy for next year? Are you looking to revamp your existing B2B content marketing program ? Successful B2B marketers invest in content marketing. The most successful B2B marketing teams allocate up to 40% of their total marketing budget just on content marketing.

Stats 117

Stats Marketing Budget Creation B2B Marketing Allocation 117

BenchmarkONE

SEPTEMBER 17, 2020

The entire infrastructure of sales and marketing has shifted, and buyers are now self-educating. This means, brands that understand the customer best, and use that insight when compiling their marketing plans , are the most successful with their marketing and sales strategies. Check out these current CRM stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Benchmark Email

OCTOBER 21, 2020

Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective.

Stats 128

Stats Email Marketing Marketing & Strategy Marketing Strategy 128

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach.

Lead Ranking 306

Lead Ranking Lead Scoring Tips Leads 306

Sprout Social

APRIL 22, 2021

However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Kids love TikTok, too!

Stats 141

Stats Planning Paid Search Agency User-Generated Content 141

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? How to Know When to Follow Up With Your Leads.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel. 11 Stats That Make a Case for Landing Pages.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Ranking 101

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. 50+ eye-opening video marketing statistics. 50+ eye-opening video marketing statistics. Content marketing video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Sprout Social

MAY 5, 2020

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals.

Stats 133

Stats Business Lead Ranking Lead Scoring 133

Hubspot

MARCH 29, 2021

Here are some stats that give some perspective on why that's happening — facts and figures that make the case for sales automation. Sales Automation Stats. 44% of sales leaders who will exceed revenue in 2021 use competitive intelligence and market data. Sales Automation Stats. HubSpot ) 2. HubSpot ) 3. HubSpot ) 2.

Stats 94

Stats Automation Forecasting Lead Ranking 94

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. Of course, search, like all other digital marketing tactics, continues to evolve. Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Content Marketer ).

SEM 100

SEM Paid Content Stats SEO 100

Hubspot

MAY 28, 2020

By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. Aside from LinkedIn's user growth, it's also continued to expand on advertising opportunities, which has helped make it the second most used platform of B2B marketers. LinkedIn Stats to Know in 2020.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Bannerflow

SEPTEMBER 27, 2021

Download our 2021 Display Advertising report to gain the full picture and discover how your marketing team can get ahead of the competition and boost its display advertising performance. What the stats show is that big multi-nation porting events have a seismic affect on the performance of display campaigns.

Display 98

Display Stats Advertisements Advertising 98

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Hubspot

APRIL 13, 2021

In this post, we’ll give the most heavy-hitting statistics about webinars that make a case for using them in your marketing strategy. Webinar Stats To Know. General Webinar Stats. 67% of marketers in 2020 were increasing their investment in webinars. Webinar Conversion Stats. Webinar Content Stats.

Webinar Metrics 89

Webinar Metrics Stats Marketing & Strategy Marketing Strategy 89

Hubspot

MAY 12, 2020

As marketers, we've become experts in our target audiences. This might be why only 28% of salespeople say marketing is their best source of leads. The answer to this question could be account-based marketing (or ABM). 36 Account-Based Marketing Stats to Know in 2020. General ABM Stats. Forrester ).

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media 105

Social Media Stats Software Social Marketing 105

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92