Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

GreenRope

FEBRUARY 14, 2022

Why Companies Don't Adopt Marketing Automation and How GreenRope Can Help. Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Paid Search Agency 52

Martech

SEPTEMBER 20, 2022

She added, “We have to keep this in mind as we’re designing marketing automation and workflows and follow-ups and integrations, in order to better serve the customer.”. Yes, marketers have goals to meet. They’re trying to generate leads and conversations. Customers value transparency. said Schwanke. “If

Transparency 127

Transparency Marketing Automation Services Paid Search Agency Touchpoints 127

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team.

Lead Ranking 134

Lead Ranking Lead Scoring Marketing Qualified Leads Practices 134

DealSignal

JANUARY 27, 2023

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market, and tailor their messaging accordingly. This is where a Lead Enrichment Software comes in.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

Valasys

MARCH 21, 2023

What is Lead Nurturing? B2B lead nurturing builds relationships with potential customers and guides them through the sales funnel to ultimately become paying customers. However, there can be several bottlenecks that can hinder the lead nurturing process. Statistics show that 76% of leads never convert into sales.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Allocation 52

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? At the core of every marketing plan is a demand generation strategy. Catch all episodes here.

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

Hubspot

FEBRUARY 6, 2020

So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. Why Use Marketing Automation for Ecommerce?

Marketing Automation Services 93

Marketing Automation Services eCommerce Marketing Automation Automation 93

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? How to Know When to Follow Up With Your Leads. Click To Tweet.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Convince & Convert

MARCH 7, 2024

Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing. Tip on using AI for lead scoring.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Televerde

APRIL 19, 2021

The goal of every business is the same: to generate leads and increase revenue. A lead to revenue model helps to ensure you’re building revenue through customer lifecycle marketing. Lead to revenue management is essential to the overall success of your company. Why You Should Assess Your Current Lead to Revenue Model.

Lead Ranking 75

Lead Ranking Sales Qualified Leads Lead Scoring Leads 75

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

SmartBug Media

APRIL 23, 2024

In other words, rather than simply celebrating an uptick in web traffic, a private equity firm would delve deeper to understand its sources and drivers—plus its correlation with lead generation, conversion rates, and, ultimately, revenue growth.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Allocation 59

SalesIntel

SEPTEMBER 14, 2023

Without a constant source of high-quality leads and accounts, revenue will dry up. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Martech

DECEMBER 11, 2023

Specify your goals or objectives by answering the question, “What are you hoping to achieve by integrating marketing and technology?” Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. Lack of transparency: AI algorithms can be complex and difficult to interpret. Get MarTech!

Marketing AI 101

Marketing AI Marketing Automation Services Work Management Marketing Management 101

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. 2. More transparency. Talk about transparency!)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. 2. More transparency. Talk about transparency!)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

KoMarketing Associates

JANUARY 19, 2022

The app, called creativeBARR, allows associates to submit detailed creative requests viewable to our entire Marketing and Communications team. It has proven to be a great way to increase efficiency and transparency. Michelle Smith, Director of Marketing & Communications at BARR Advisory. LinkedIn , Twitter. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. This ultimately leads to optimized sales conversions.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

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Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Adobe Experience Cloud Blog

APRIL 19, 2018

The first thing we tackled was the initial messaging we sent out to leads when they converted on our homepage. At the time, leads would encounter delays, going cold before sales had a chance to act on them. Our old lead qualification system lacked one crucial component: intelligent automation. Recognizing the Problem.

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Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 134

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? Catch all episodes here. Meet Kenda Macdonald. Stay in the Loop.

Top of Funnel 62

Top of Funnel B2B Thought Leadership Transparency B2B 62

LeadSloth

SEPTEMBER 3, 2009

Marketing Automation is on its way to the peak of the hype cycle. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

The Empathy Marketing Blog

MAY 6, 2020

She then wondered why sellers and marketers weren’t thinking about her experience before she was a customer? I wondered what would happen if we didn’t treat people as leads or email addresses (dehumanizing) and instead related to them as people. At its core, lead generation is really about relationships.

Lead Generation 81

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 81

Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Jon is a marketing entrepreneur and thought leader. Episode Summary. Like What You Heard About MarTech?

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Only B2B

FEBRUARY 6, 2024

But merely looking at it as the “ game-changer in marketing ” and being just reactive rather than proactive can hurt your business bottom line. And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. So, how will you leverage intent data?

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Intent Data Intent B2B Sales ROI 62

ActiveDEMAND

NOVEMBER 22, 2018

There are a lot of businesses out there that have really improved their sales process by using Salesforce to increase rigor and transparency. Since it’s the de facto CRM for so many companies out there, they naturally want to integrate Salesforce CRM with additional marketing automation. The 3 salespeople get the lead via email.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

The Mx Group

NOVEMBER 9, 2017

Marketing automation is a crucial piece of the demand gen puzzle, but when you’re the one tasked with launching a new marketing automation platform (MAP), it can be intimidating. Launching a marketing automation platform is a big endeavor — not only financially and technically, but also culturally.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation Buy Automation 54

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? where to automate.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Sharpspring

MAY 31, 2017

If you’re reading this, chances are you’ve tried to pitch marketing automation to your boss and they said no because they didn’t see the value in it. First, you have to ask your boss if your company is serious about marketing. Marketing automation will just enhance what you’re already doing. You have a website.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Paid Search Agency 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

markempa

AUGUST 11, 2014

Tweet Putting customers first in lead generation. As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. At its core, lead generation is really about relationships.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 120

Martech

OCTOBER 8, 2021

This is especially important with automated messaging. It can help to show them parts of the automated process to be as transparent as possible. For example, you likely have seen emails from brands that start “My marketing automation bot told me …” 4. Snapshot: Marketing automation.

Marketing Automation Services 138

Marketing Automation Services Ad Building Brand Identity Branding 138

Oktopost

FEBRUARY 10, 2021

However, many B2B marketers are stuck between the old ways of doing things pre- 2020 or they’re too caught up with the latest technology and fall victim to “shiny object syndrome” . Richard , is a Senior Marketing Executive at Spotler UK, a marketing automation platform for B2B SME’s. Like What You Heard?

Transparency 108

Transparency Webinar Metrics Marketing Automation Services Marketing & Strategy 108

Heinz Marketing

SEPTEMBER 1, 2023

Transparent Pricing and Negotiation : A customer-focused website can provide clear pricing information or even allow for custom quotes based on the client’s requirements. This transparency fosters trust and streamlines the negotiation process.

Marketing Websites 86

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 86

Anteriad

JANUARY 3, 2023

Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. In fact, the internet is full of recipes, tips and tricks, methodologies and “how to” guides on what it takes to make your leads sing and your pipelines hum. So, what makes this blog different?

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

Zoominfo

MARCH 24, 2021

For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. What Impact Does Bad Data Have On Marketing? Transparent churn: unsubscribes, hard bounces, and spam complaints.

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Data Hygiene Buyer Personas Churn Rate B2B 251