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How marketing ops can learn to speak C-suite

Martech

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

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Freshsales Marketing Automation with ActiveDEMAND

ActiveDEMAND

New superpowers you’ll have when you connect Freshsales CRM with ActiveDEMAND: Make it easier for salespeople by providing lead insights that show what prospects have been up to like. When they open both marketing and sales emails. Automatically nurture leads that aren’t quite ready for sales. Which webpages they visited.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Company goals are the anchoring points of your marketing budget.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. With a little marketing math.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Examine previous results Did your 2023 PR initiatives lead to an increased share of voice? Did your SEO program lead to a surge in web traffic? Hire new talent and help employees advance their skills Hiring the right talent in the right domains is a key part of any successful marketing strategy.

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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). Cost per lead looks good.

ROI 52
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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). Cost per lead looks good.

ROI 52