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Email Platform Requirements & RFI Template for Buyers

TrustRadius Marketing

Whether you want an email marketing tool, or a fully-fledged marketing automation system, the TrustRadius community’s insights will help you find the right email service provider (ESP) for you. Their marketing department was evaluating ESPs for their own use, as well as for use by other divisions of the parent company.

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20 questions to ask marketing automation vendors during a demo

Martech

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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24 questions to ask account-based marketing vendors during a demo

Martech

Decide whether or not you need to engage in a formal RFI/RFP process. Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms. Narrow your list down to those vendors that meet your criteria.

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24 questions to ask ABM vendors before signing the contract

Martech

Decide whether or not you need to engage in a formal RFI/RFP process. Can the tool match existing and new leads to their correct accounts? Can the tool identify anonymous leads and match them to their correct accounts? Narrow your list down to those vendors that meet your criteria. Questions to ask at the demo.

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Cleaning up the confusion in marketing ops job postings

Martech

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. Thanks to Ashley Blanchard , Marketing Technology Manager at Adobe for her input.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

This is a great marketing technique for any type of event. Email marketing automation. Email marketing automation is the ability to set up automatic emails that are sent to your event attendees. Lead generation. Lead generation concerns getting potential customers’ interest in your product or service.