The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further.

It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. Pricing is based on the modules purchased, number of users and number of leads.