Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. . We were doing it all back then, with very little playbook guidance: Lead magnets.

Marketing AI 114

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

KoMarketing Associates

AUGUST 23, 2018

If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

NuSpark Consulting

SEPTEMBER 4, 2016

Strategic hybrids of methodology and technology have inspired an uptick in the extent to which recruitment professionals in higher education are using marketing automation and customer resource management tools to bolster enrollment. Automate Your Efforts. Coordinate Content With a Calendar.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

BenchmarkONE

JANUARY 22, 2020

Which is what makes marketing automation genuinely amazing. It makes our lives a whole lot easier by automating certain tasks so we can focus on our other important duties. It makes our lives a whole lot easier by automating certain tasks so we can focus on our other important duties. But that’s not all.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

Martech

SEPTEMBER 27, 2023

They provide great insight into the market and help me as I continue to advise my clients. I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) In this golden age of marketing technology, marketing automation is the godfather.

Peer-to-peer 110

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 110

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. The success of early 1:1 approaches to ABM caused marketers to seek ways to scale the impact, and practitioners developed additional approaches for 1:Few and 1:Many ABM.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Salesforce Marketing Cloud

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter. Advertising spend really has little to do with content marketing.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Hinge Marketing

JANUARY 27, 2022

In short, high growth firms have extended their lead over their slower growing peers by a significant amount in just one year. . How did they pull far ahead of their peers despite an economic calamity that spanned the world? . Tracking marketing and business development metrics are important to high growth firms.

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101

Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). You can be certain that this is the first time “Boy Scout troops” has come up as a category of marketing automation users.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers have a lot of challenges their B2C peers rarely have to deal with. And actually, B2B marketers may not lag, or have so much catching up to do. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. B2C marketers sell to one.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

The Point

JULY 17, 2017

Here are just some of the key findings, along with what I believe these trends mean for demand generation marketers: FINDING : 59% of respondents say they now have formal buying groups or buying committees in place to review purchases. But that’s exactly the kind of information buyers want. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Sharpspring

AUGUST 11, 2017

People want to consume video, and we need to meet them there when we’re promoting our marketing automation platform. Marketing automation is all about creating hyper-personalized conversations, and video content can be a big part of those conversations. Determining Our Video Marketing Strategy. Filming Logistics.

Marketing Automation Services 46

Marketing Automation Services Marketing Automation Advertising Agencies Automation 46

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Hubspot

FEBRUARY 6, 2020

So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. Why Use Marketing Automation for Ecommerce?

Marketing Automation Services 93

Marketing Automation Services eCommerce Marketing Automation Automation 93

The Point

AUGUST 23, 2011

Do you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? Horrified at the responsibility of investigating marketing automation solutions for your company? 6 key benefits from implementing marketing automation. •

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Which key goals will your marketing efforts affect? Are you looking to increase sales leads, make customers more valuable over time or break into new areas?

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

SalesIntel

SEPTEMBER 14, 2023

Without a constant source of high-quality leads and accounts, revenue will dry up. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Full Circle Insights

FEBRUARY 24, 2022

Full Circle Insights’ customers can now benefit from new capabilities in Lead and Contact reporting. Built on the Salesforce Platform, Response Management from Full Circle Insights for Tracking Lead Lifecycles is currently available on AppExchange. That leads to more efficient and accurate data processing.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Hinge Marketing

JANUARY 20, 2021

It then continues on to compare the fastest growing accounting and financial services firms (those having a compound annual growth rate of 20% or greater over a three-year assessment period) with their slower, no growth peers. Marketing and business development in a virtual world are new experiences for many firms. Key Findings.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Marketing automation software enables you to effectively segment and manage large email lists. Market reach. Better metrics.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Full Circle Insights

JANUARY 11, 2022

“We’re incredibly honored that Full Circle Insights has been recognized for the second year in a row, amongst the most innovative offerings of the year and we look forward to bringing marketers additional impactful products in 2022.” ” . . For more information go to fullcircleinsights.com.

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 109

Account Based Marketing Marketing Automation Services Marketing Management Vendors 109

ANNUITAS

DECEMBER 11, 2014

I have been to many conferences and read many marketing articles about having marketing get a seat at the table. In working with many clients and speaking with marketing decision makers, here are some of the most important areas I believe CMOs need to show stronger leadership in: Leading Change in Their Organizations.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Influitive

JULY 17, 2014

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. While leadership skills are listed in all marketing executive job descriptions, the role of portfolio manager is often overlooked. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time.

Peer-to-peer 113

Peer-to-peer Work Management Marketing Management Marketing Automation Services 113

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. Marketing automation remains a bellwether of martech. Why marketing automation, which I crudely lump together with campaign management and lead management products?

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Hinge Marketing

MARCH 8, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Government Contracting Edition studies the marketing and business practices of these High Growth GovCon firms and provides expert analysis on what they are doing and how their practices have adapted to marketplace changes. About the Study. GovCon was different.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Pam Didner

JANUARY 5, 2020

And attending conferences is one of the key components you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Hinge Marketing

MARCH 11, 2021

“We got most of our leads from referrals. Most of our leads have always come from conferences, trade shows, and speaking events. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times? It has proven to be highly impactful marketing technique.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93