Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads. When they ask for better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

chiefmartech

MAY 27, 2016

This story starts with a post I read by Dave Gerhardt , the head of marketing at Drift , which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free. For many companies, this is a primary feeder of marketing qualified leads (MQLs).

Top of Funnel 45

Top of Funnel Content Marketing Work Management Marketing Management 45

Vidyard

MAY 14, 2013

If a lead has watched 20 minutes of video on a certain feature or service offering you’ll surely want to know that! Plus, knowing what specific video content they watched will be invaluable for the rep to establish a quick connection with that lead. Again, this is all now made possible with Vidyard.

Marketo 50

Marketo Video Marketing Top of Funnel Paid Search Agency 50

Adobe Experience Cloud Blog

NOVEMBER 26, 2012

B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event.

Landing Pages 48

Landing Pages Marketing Websites SEM Marketo 48

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. In this way, you can reuse your marketing materials as much as possible. Reuse all of your marketing materials in your lead nurturing efforts. Here are my recommendations: Reuse your webinars. Reuse (and abuse) your whole company.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Stevens & Tate

JANUARY 3, 2020

The Lead Generation Stage. The lead generation stage is a part of the awareness stage. It’s during this stage that leads who may not know who you are or what you do are introduced to your company. The Lead Nurturing Stage. It’s during this stage that you will begin qualifying your leads.

Top of Funnel 65

Top of Funnel B2B Sales High Quality Lead B2B 65

Customer Experience Matrix

JUNE 17, 2009

Marqui’s VP Marketing Richard Sharp defines “marketing automation” as the combination of Web content management and campaign management. In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Hubspot

MAY 1, 2017

Whether you want to save time doing marketing tasks or simply cut time wasted doing those daily tasks like saving emails and files to spreadsheets, having a tool that makes your life easier and saves you time is ideal. CRMs are such an essential part of any good marketing and sales team that we think everyone should have one.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78