Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. One easy method is to figure out average value per lead. Ensure Reliable Deliverability Timing can be very important in B2B email marketing.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

NOVEMBER 17, 2020

The problem is that often the creators don’t have the expertise and knowledge to write high-quality articles that can rank highly in search engines, which leads to no results. The ever-increasing competition in B2B content marketing is another factor. Embrace marketing automation. Unsatisfactory ROI.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! So, where does Salesforce.com stand as a marketing automation solution? However, CRM is a trifecta.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Marketing automation software enables you to effectively segment and manage large email lists. Image credit: rawpixel from Pixabay. CRM integration.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

JUNE 29, 2021

By automating routine marketing processes, you can generate higher ROI without spending more on PPC campaigns or hiring more people. To help drive more sales with B2B marketing automation, check out these seven tips and consider how they might work for you. Be Smarter About Lead Generation.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MARCH 17, 2017

It does much of the work for the marketer. It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. Others use ads with effective landing pages that generate leads and jumpstart sales. Other funnels strictly use email to give leads info and to nurture them to eventually buy.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

MAY 4, 2020

While Drip doesn’t focus on email marketing, it provides tools you can use for your email campaigns. Drip puts emphasis into the customer’s journey and using automated marketing to interact with leads. ActiveCampaign focuses on marketing automation with an emphasis on email marketing. ActiveCampaign.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. Marketing automation platforms can help with segmenting users based on different criteria. marketers on the leading benefits they saw from using personalization.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

MARCH 21, 2019

B2B companies have found that successful digital marketing campaigns allow them to reach their audience and grow their revenue. But while rapid technological advancements provide a wealth of opportunities for B2B marketers, they also pose some significant challenges.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. They also foster customer advocacy and help bring in new leads organically. An effective automation tool will also reduce the risk of inaccuracies in shipping and delivery information.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

NOVEMBER 23, 2020

Grow your opt-in email list, get more leads, and increase sales. The Deal: Get 60% off OptinMonster subscriptions plus free prize giveaways.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

JANUARY 10, 2019

How can businesses really increase productivity using marketing technology (martech) tools? This is where marketing automation comes in. What is “Marketing Automation” (Really)? Marketing is an inherently strategic and creative endeavor that can’t be “automated.”

Marketing Automation Services 201

Marketing Automation Services Marketing Automation Automation Work Management 201

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

FEBRUARY 16, 2016

Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. Lead generation is still a challenge. B2B product marketing budgets are expected to increase on average 3.1%

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

JUNE 27, 2017

As sales begin to ramp up and the customer base grows, the company will likely want to bring on a dedicated product marketing manager and email marketing manager (which will evolve into marketing automation as the business’s customer base and opt-in email list expand).

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Webbiquity

SEPTEMBER 29, 2020

2) Business and lead generation. The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. The Company. Year founded: January 2020. The Lessons.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

JUNE 21, 2019

And if there’s one thing I’ve learned about leading projects from a centralized marketing team, no matter how talented your team,you just don’t know what you don’t know about your local customers’ needs and—you guessed it—they’re constantly changing. As CMO, I’m constantly seeking to drive innovation in the most efficient way possible.

Work Management 178

Work Management Marketing Management Marketing Automation Services Advertising Agencies 178

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. Produce webinars, webcasts, or virtual events for sales, marketing, training, or internal company meetings.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. The Takeaways.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Webbiquity

MAY 30, 2019

While the idea of creating personalized content might sound overwhelming, today’s web design and marketing automation tools make it easier to offer your audience at least some amount of tailor-made content, increasing your return on investment (ROI). Personalized marketing is a process of continuous development and evaluation.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

Webbiquity

OCTOBER 11, 2022

The ads promote your brand and lead to a landing page where people take a conversion action, such as downloading an eBook, scheduling a demo, or making a purchase. To save time and resources, you can use business process automation to help accomplish repetitive tasks.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

FEBRUARY 5, 2018

Just like online data, data from live event signals can now be tied to lead scores, participation rates, user experience, product adaption, conversion goals, or and the myriad other business outcomes that exist within a Marketing Resource stack.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Webbiquity

FEBRUARY 14, 2019

Business database marketing derives its information from it’s own company’s marketing department and sales data, acquired through various enterprise software systems from direct interactions with consumers or third-party businesses. Both consumer and business database marketers are likely to use marketing automation tools.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Webbiquity

JUNE 28, 2012

Online tracking of web visitors has taken on added importance for sales and marketing. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Webbiquity

OCTOBER 16, 2018

Combining message personalization with targeted content saves buyers time and helps marketers cut through the clutter. Personalization at scale is still challenging, but evolving marketing automation tools are making it (somewhat) easier.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

MARCH 17, 2020

Second, they’re likely to be considering expensive orders, leading them to take more time to decide. This means multiple touches will be needed before the sale is closed, and automation (properly and carefully configured) is fantastic for this kind of lead nurturing. Large recurring orders demand smart ordering.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

OCTOBER 2, 2018

This can lead to poor customer service and delivery delays, which can damage your company’s reputation over time. But instead of trying to hire more workers and increase your operations on a tight deadline, use warehouse automation tools like smart picking and stocking that scale up with your business.

Small Business Marketing 183

Small Business Marketing Process Automation Enterprise Management 183

Webbiquity

AUGUST 29, 2011

If you are just looking to get a site up on the web and already have systems in place for CRM and marketing automation, these tools are worthy of consideration. Genoo is a solid, easy to use tool, very strong on email marketing / marketing automation. Squarespace. Pricing: $150-$600 per year ($12-$50 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Webbiquity

APRIL 21, 2020

Per Dodge Data & Analytics, the leading provider of data, analytics, and intelligence to the North American construction industry, March saw construction starts decline by a scant 0.6%. The resulting inefficiency leads to most major commercial construction projects coming in late and over budget.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172