Sales Engine

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How Many Leads Does Your Sales Team Need?

Sales Engine

MARKETING AUTOMATION AND LEAD MANAGEMENT SYSTEMS have allowed for a near-scientific breakdown of the sales funnel. Leads in each stage of the buying process meet very specific criteria and behave in certain predictable ways. The sales-accepted lead (SAL) designation can be an excellent indicator of lead quality.

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How Many Leads Does Your Sales Team Need?

Sales Engine

Marketing automation and lead management systems have allowed for a near-scientific breakdown of the sales funnel. Leads in each stage of the buying process meet very specific criteria and behave in certain predictable ways. The sales-accepted lead (SAL) designation can be an excellent indicator of lead quality.

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B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence

Sales Engine

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation.

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We know you don’t want to talk to sales people, so don’t.

Sales Engine

Mike Vannoy, co-founder and COO of Sales Engine talks about how this has happened in the marketing automation industry. For over ten years now, there’s been a gold rush in marketing automation technology with some fantastic features that make it a must-have for any B2B company engaged in content marketing.

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Ditch the Pitch: How Content Marketing Creates the Conversation that Drives Conversion

Sales Engine

As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. One of those necessary tools is marketing automation software. Ah, the sales funnel.

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Ditch the Pitch: How Content Marketing Creates the Conversation that Drives Conversion

Sales Engine

As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. One of those necessary tools is marketing automation software. Ah, the sales funnel.

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Content Strategy Before Technology Acquisition

Sales Engine

The good news is that as technology such as marketing automation advances, creating a more individualized marketing communications program that leads to sales conversations is becoming more real. Marketing automation should deliver content that speaks to your prospect like a person—rather than a machine.