Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

JANUARY 12, 2018

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. Cory is a Boston College alum and proud Boston native. HOW DID YOU GET TO BECOME AN EXPERT IN MARTECH?

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

DECEMBER 13, 2017

My enthusiasm for the platform has never waned in my almost eleven years being a Facebook marketing expert. WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT? Social customer care – where Messenger and marketing automation meets with highly personalized human interaction.

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Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

SEPTEMBER 16, 2015

A third factor to consider is that managing this complexity will require the increasing use of digital marketing automation software to handle the complexity, capture the data and to do it at scale. Marketing is no longer just a creative pursuit but driven by technology and big data. Download The Full Report. DOWNLOAD NOW!

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Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

SEPTEMBER 20, 2017

Are the followers of a gamer really going to engage with a post on a B2B marketing automation tool, just because it’s a gamer posting it? To carry on with the above example, a high profile B2B marketer referencing your B2B marketing automation tool in a LinkedIn update or blog post will be extremely relevant and effective.

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Planning Marketing Automation Services Marketing Management Youtube 207