Should You Ignore Marketing Automation in your Predictive Lead Scoring Model?
Lattice
OCTOBER 24, 2018
You’ve dedicated so much time and effort into capitalizing on your marketing automation tool. The emails. The landing pages.
Lattice
100 
How To Make Lead Scores Relevant For Your Sales Team Again
Lattice
OCTOBER 24, 2018
You rolled out your marketing automation program over the past two years, aligned with your sales … Does this sound familiar?
Join 88,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
How To Speed Up Opportunities Through the Funnel With Machine Learning
Lattice
OCTOBER 24, 2018
As B2B marketers push the limits of their marketing automation and CRM systems, they are struggling to improve lead conversion …
The Next Generation Platform for Account-Based Everything is Here!
Lattice
MAY 24, 2016
The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. According to IDG research , on average 17 individuals are involved in a buying decision.
Predictive Marketing 101: How to Operationalize your Predictive Scores
Lattice
JANUARY 6, 2016
7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. But have you thought about how you might use the score in your marketing programs as well? Events geared only toward the highest scored leads.
Enriching Your Account Universe: Turn Data into Revenue
Lattice
MARCH 16, 2016
But smart teams understand that better segmentation is the key to B2B sales and marketing success. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities. As a result, marketing and sales teams can create hyper-personalized segments based on technographic data (e.g.
Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
Lattice
NOVEMBER 18, 2015
How Predictive Marketing Works. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. Prioritizing existing leads and accounts to focus all sales and marketing efforts on the best opportunities. Acquire High Quality Leads.
Let's personalize your content