KoMarketing Associates

MARCH 3, 2021

of leads come from digital sources among marketers who have high-level automation in place. among those with mid-level automation, and just 30.6% among marketers with low-level automation in place. The Struggle to Find and Convert Marketing Leads. Additionally, 46.6% This is compared to 42.4%

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

MAY 21, 2019

Instead, we want to look at how we can make sure we are driving the right people and in turn, the right leads through our SEO program. Just like anything else in marketing, the answer isn’t simple but with the five SEO tactics I’ve outlined below, you will be well on your way. Take for the example the phrase marketing automation.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

JANUARY 19, 2022

Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. Eliana Vuijsje, Marketing Director at Adaptive Shield. Marketing Automation Platforms Like Marketo and Pardot. There are many intent data platforms and tools out there, check out this list for more information on a few.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

SEPTEMBER 10, 2012

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. Relevant content can take marketing automation process to the next level, and it can also help sales and account managers build better relationships with prospects and customers. About Caroline Watts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 26, 2021

MarTech published the “Martech Replacement Survey 2021,” and statistics showed that the majority of marketers (24%) have replaced their marketing automation system. Data capabilities appeared to lead in terms of the reasons behind switches in marketing tools.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

KoMarketing Associates

NOVEMBER 10, 2020

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way. The most popular forms of martech used by marketers are CRM (100%), marketing automation (98%) and webinar (88%).

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Marketing automation is already a $7.25

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

FEBRUARY 12, 2019

LinkedIn Director of Marketing Solutions, Prue Cox, explained, “when we think about simple things like marketing automation platforms, and where AI is playing into it, B2C was definitely more ahead.”. Using marketing automation tends to be a strong indicator of success for content marketing, too – at least among B2B marketers.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MARCH 2, 2017

Marketing Automation and the Customer Journey. As more marketers look to better understand the customer journey, previous research suggests that marketing automation may help them achieve their goals. In addition, marketing automation adoption has risen four-fold over the past two years.

Video Marketing 120

Video Marketing Mobile Advertising Mobile Marketing Acquisitions 120

KoMarketing Associates

DECEMBER 5, 2017

Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic. Elena Britton , Head of US Marketing, Indusa. One of our main marketing KPIs is qualified leads.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JANUARY 17, 2019

Nowhere is that more evident than in marketing automation. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We’ve got the email part of marketing automation down. And that’s only one of B2B marketers’ new capabilities.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137

KoMarketing Associates

NOVEMBER 9, 2017

Western states rely on the number of leads created and the number of clicks on links (suggesting a very data-driven approach).”. Why do you think marketers are still relying heavily on customer feedback to gauge effectiveness? Is new marketing technology helping? Visit the 10Fold website to get your free copy of the report.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

AUGUST 13, 2019

Here are just a few of the core principles of ABM that are also major B2B marketing trends in their own right. the push to align Marketing and Sales. lead quality over lead quantity. marketing automation. content marketing. marketers focusing on revenue rather than leads.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

Here are just a few of the core principles of ABM that are also major B2B marketing trends in their own right. the push to align Marketing and Sales. lead quality over lead quantity. marketing automation. content marketing. marketers focusing on revenue rather than leads.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

MAY 9, 2017

Unlike legacy personalization tools, newer solutions are designed for marketers to use, without the need for IT resources and long, expensive development cycles. If your marketing team is using a marketing automation system, they already have the skills needed to incorporate and manage a personalization solution and strategy.”.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

OCTOBER 30, 2018

Marketing Automation is a Content Machine. A content marketing machine. Marketing automation. Basically, marketing automation brings in the machine-like discipline content marketing has always needed. Which may be why setting up a comprehensive marketing automation program can be so involved.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

KoMarketing Associates

DECEMBER 8, 2015

. >. 76 percent of B2B buyers use three or more marketing channels for research. Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify B2B Lead Generation Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 2, 2018

For those with a bit more experience (agency side in particular), consider collaborating or even leading sections of client meetings that relate to skills being learned. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On. Meeting Participation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact. In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads).

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

MAY 14, 2019

For example, instead of targeting a particularly competitive term like “marketing automation,” start by targeting a more specific term like “b2b marketing automation examples.”. While evaluating and refreshing top blog posts can lead to impressive organic traffic results, there’s also a chance to clean up old content.

Optimization 121

Optimization Tactics Lead Ranking Lead Scoring 121

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. Online Lead Generation – 54,553 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

AUGUST 29, 2013

GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. Attributing sales wins to marketing campaigns is the most important factor in defining marketing success. What B2B SEO Professionals Need To Know About Marketing Automation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

OCTOBER 20, 2013

An average of 2% of leads close into customers. The average marketer spends $56,000/year to maintain their database @Peter_Gracey #mpb2b. On Broader B2B Marketing Tactics. Having an email address is not a lead – it's a contact via @wowjim #mpb2b. — Carissa O'Brien (@CarissaO) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The answer lies in a combination of performance benchmarks that connect the dots between discovery, acquisition, and quality lead generation. Lead Nurturing (Direct and Contributed).

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

SEPTEMBER 8, 2016

Marketers can only do so much with the resources they have, and B2B marketers will only be able to create relevant, personalized experiences when they can dedicate the resources. Finally, B2B marketers are also working to figure out where personalization falls in their broader marketing tech stack.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

KoMarketing Associates

MARCH 28, 2017

In other words, you need to give due consideration to whatever it is you’re trying to achieve with your content marketing program (organic traffic benchmarks, conversions, leads, etc.). As mentioned above, content marketing results won’t happen overnight – and that expectation needs to be set right from the start.

Content Marketing 120

Content Marketing Paid Search Agency Content Advertising Agencies 120

KoMarketing Associates

NOVEMBER 6, 2014

With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?” 50% of B2B Marketers Cite Referrals as Most Efficient Lead Gen Tactic ( link ). As a huge fan of word-of-mouth marketing, I love this statistic on the surface. but more of a “How do I track this properly?”.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

KoMarketing Associates

NOVEMBER 26, 2019

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface. Lead Gen Forms Ad Formats. Marketing. Healthcare.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

KoMarketing Associates

MARCH 21, 2013

Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. Tie-ins to the lead funnel need to be established. Value is the Currency. Social shares mean your content is getting accepted.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

SEPTEMBER 25, 2013

For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

MARCH 3, 2015

See Derek’s column from Search Engine Land detailing considerations for report benchmarking and lead tracking. If possible, information should be passed through AdWords via ValueTrack to pass more data about the user to the CRM or Marketing Automation Platform. Conversion & Goal Tracking. Keywords & Messaging.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

SEPTEMBER 9, 2013

The DMA bills itself as “The Global Event for Data-Driven Marketers” and with so much of our focus, and our clients’ focus on creating sound, data-driven online marketing strategies, it’s sure to be a great show. Headed to the DMA? Connect with me ahead of time on Twitter , LinkedIn , or Google+. I would love to meetup at the show!

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

DECEMBER 30, 2019

It was great to revisit and read this take on Google’s dominance across markets and examples of how the search engine applies tactics to increase revenue and beat out competitors in their own organic search engine results. 5 Essential Daily SEO Tasks for B2B Marketing in 2019. KoMarketing Top Posts from 2019.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31