eTrigue

article thumbnail

Email Marketing vs. Marketing Automation

eTrigue

So while email marketing is powerful, it could use a boost of automation. Let’s Talk Automation Marketing automation builds on basic email marketing by providing a means to deliver mass customization of your messages to reach the right person, at the right time and to track the results.

article thumbnail

Marketing Automation Apprehension

eTrigue

Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Need for a Demand Center

eTrigue

Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Without marketing automation, this quickly becomes impossible as companies grow, and puts them at a competitive disadvantage.

Demand 78
article thumbnail

Scale or fail: Would 10x partner marketing make an impact?

eTrigue

Include if needed the traditional/creative marketing steps in the mix. You will need to first decide which campaign automation platform to use. Your own marketing automation platform (MAP) is not built to run parallel partner campaigns. A third option is to outsource the partner automation platform function.

article thumbnail

Get Started – In-House or Out-House?

eTrigue

I was surprised to read that just 37% of marketing automation enabled organizations relied exclusively on in-house resources for their automation strategy planning, according to the conclusions of a recent survey by research firm Ascend2. Doesn’t every organization already market. appeared first on eTrigue.

article thumbnail

4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Thankfully, certain tools have come to the rescue of our cramped fingers … ergonomic wrist pads, laptop risers, and oh, marketing automation. Marketing automation presents the single easiest solution to the burdensome effect email can have on a marketer’s time. Keep it light. Someone doing things for them.

article thumbnail

What is a Marketer?

eTrigue

That was what marketing looked like to me before this. The post What is a Marketer? (Notes as I complete my internship.) Coming into my internship with eTrigue, I figured I’d be sending out emails, managing social network accounts, and doing other slightly repetitive, mindless tasks. appeared first on eTrigue.