Digital B2B Marketing

AUGUST 20, 2013

You have a lead generation program. A marketing automation program. Even though reporting shows you are becoming a better marketer, it doesn’t show how marketing, overall, is progressively improving your company’s position. See the SiriusDecisions waterfall for a useful model of various lead stages.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 100

Digital B2B Marketing

MAY 20, 2014

Marketers bury critical information they need to identify a prospect in the second, or even the third, form. Marketing never gets the opportunity to identify and deliver a lead. Demand Generation DemandGen Reports lead generation marketing automation' Photo Credit: Phil Manker via Flickr cc. (It

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Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Digital B2B Marketing

DECEMBER 22, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. Marketers goals will shift from capturing leads to nurturing contacts in order to create demand. Marketing Automation 11.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. Marketers goals will shift from capturing leads to nurturing contacts in order to create demand. Marketing Automation 11.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

SEPTEMBER 2, 2014

Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. B2B marketing has relied heavily on data for years, but are you tapping into today’s new data sources to improve your marketing.

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B2B Marketing B2B Click Rate Marketing Automation Services 100

Digital B2B Marketing

MAY 24, 2012

B2B marketing can quickly become complicated. Scoring leads, establishing marketing automation, building thought leadership, creating demand… it isn’t easy. Remembering the things dear Mom taught you before you were old enough for school will make you an infinitely better marketer.

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Digital B2B Marketing

SEPTEMBER 27, 2011

” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. Marketing automation platforms will respond with extended support for social media contact channels.

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Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

SEPTEMBER 27, 2011

” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. Marketing automation platforms will respond with extended support for social media contact channels.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.”

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Consulting B2B Sales Marketing Automation Contact Marketing 100

Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well.

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

OCTOBER 29, 2013

Consider the potential results of these two surveys about marketing priorities: Which of the following most closely matches your top marketing priority? Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). Content marketing.

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Digital B2B Marketing

APRIL 30, 2012

Here are three of the key changes marketers need to make. Without traditional AORs as a natural lead for agency coordination and integration (AOR relationships dropped from 50% of companies to 15% in the last decade), you need to take on this role directly. Please share your additions in the comments below.

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Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Digital B2B Marketing

FEBRUARY 16, 2012

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. These terms are often used interchangeably by B2B marketers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

JUNE 26, 2013

Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Your primary goal is to increase engagement, raise lead scores and pass a more active “lead” to sales as quickly as possible. Sales Triggered.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

MARCH 14, 2013

Marketing Automation. Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Where Does This Lead? Marketers cannot just let the machines run hands-off today.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

JULY 25, 2013

Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. You no longer create your marketing communications.

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Digital B2B Marketing

MAY 9, 2013

sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer. CMO and data-driven revenue marketing pro; learn and share with smart people with insightful or saracastic takes; appreciate sports, music and beach life. President Worldwide, gyro, Advisor to Forbes for its CMO Practice (Opinions my own).

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Digital B2B Marketing

JUNE 7, 2012

CPL : Cost per Lead. Used both as a pricing model for lead generation media buys and as a performance measurement to compare the cost of leads from various sources. Calculated as cost divided by leads. MAP : Marketing Automation Platform. SFA : Sales Force Automation. MQL : Marketing Qualified Lead.

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Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

JANUARY 6, 2015

Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales. As they enter the mainstream, predictive marketing companies will also become acquisition targets. B2B Marketers Embrace Clickbait.

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