Crimson Marketing

OCTOBER 8, 2013

Look for emerging SAAS software and companies who will attempt to calculate content marketing ROI. Content Marketing Automation Will Lead You to Fail. If your goal is to create lower quality content, then try automating your content strategies. They may help you improve the visibility of your efforts. .

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

SEPTEMBER 30, 2014

David pulls back the curtain for us in this episode of Moneyball for Marketing, where we see the marketing technology tools and tactics he used to develop Pluribus’ automation, social media and content driven marketing system. He also discusses how Pluribus uses registration walls to capture user data and nurture leads.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

JUNE 20, 2013

The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . If marketing is clearly getting better at demand gen, then why hasn’t its biggest customer—sales—congratulated them on their great work? The market intelligence gap. The market intelligence gap.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

JUNE 17, 2015

” What’s interesting is that many marketers are not using a content management platform, even though its made to help B2B marketers overcome their content issues. “Q2 2015 polling by Starfleet Media found similar results when it looked at tools used for content marketing as well as lead generation. .

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

NOVEMBER 5, 2015

Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds and continues to make measuring ROI difficult for most marketers. Lead scoring helps generate a 20% increase in #sales opportunities Click To Tweet.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Software Lead Scoring 100

Crimson Marketing

AUGUST 14, 2014

Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. 82% of B2B marketers plan to increase spending on new marketing technology before the end of 2014. .

B2B Marketing 100

B2B Marketing Optimization Planning B2B 100

Crimson Marketing

SEPTEMBER 16, 2014

But a sales team that is properly armed (by your CMO and marketing department) can add value for those buyers and move them toward a sale with their solution. It may be available from marketing intelligence systems like InsideView, or from social listening tools like Radian6. CMOs must take a lead role in shifting this perspective.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JULY 24, 2014

Based on that target, you can set performance goals for the demand waterfall including the number of visitors, leads, opportunities, and closed deals you need to make your revenue quota. . Get your marketing analytics in place. Don’t talk about leads. To get their attention, you need to speak their language.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100