Cintell

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate.

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Why Personas Fail

Cintell

This information can be found in your CRM, happening in real-time in your marketing automation system, understood anecdotally in your sales pit, or revealed in primary persona interviews. . What’s worse, without refreshing personas on an ongoing basis, you may miss critical new influencers that emerge in the buying process.