Avitage

AUGUST 7, 2013

Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step beyond email marketing. As a result, campaign oriented thinking carries forward and limits the approach and results.

Demand 120

Demand Work Management Microsite Landing Pages 120

Avitage

AUGUST 7, 2013

Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step beyond email marketing. Lead Management Strategy'

Demand 120

Demand Lead Management Marketing Automation CRM 120

Avitage

AUGUST 7, 2013

Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step beyond email marketing. Lead Management Strategy'

Demand 120

Demand Work Management Lead Gen Lead Management 120

Avitage

SEPTEMBER 5, 2012

Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. The credibility provided also establishes a platform for asking the right questions about how to improve marketing operations. Marketing operations consists of marketing processes fueled by content.

Marketing Automation Services 120

Marketing Automation Services Buying Cycle Trigger Marketing Marketo 120

Avitage

JUNE 3, 2015

First, because in most B2B business models, sales people must still generate 60-90% of leads. They must do this of course, without the legions of content marketers who’s primary day job is to create content, deploy content to well-honed lists and social channels using marketing automation systems and related social media technologies.

Lead Ranking 120

Lead Ranking Content Lead Scoring Sales Qualified Leads 120

Avitage

JUNE 27, 2015

If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business.

B2B 120

B2B Content Paid Search Agency Lead Ranking 120

Avitage

JANUARY 7, 2015

Common Scenario I had a terrific conversation recently with a very capable marketing partner who focuses on demand management and marketing automation. We discussed the buyer persona and buyer journey work they do to prepare for lead generation initiatives, especially email campaigns.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120