Anything Goes Marketing

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Marketing Automation And Advocate Marketing: A Sweet Combination

Anything Goes Marketing

Marketing automation + advocate marketing = delicious! Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content' This post was originally posted here. 2013 has been a year of transition for me. moving startup.

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Marketing Automation Not Just About Revenue (But it's Damn Important)

Anything Goes Marketing

I've had the following conversation a few times with clients who have implemented marketing automation: "so now that we have marketing automation in place we want to do ROI reporting - TODAY". Jumping into ROI/closed loop reporting right away can be difficult.

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Lead Management and Football

Anything Goes Marketing

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. The Players and Coaches Take the Field Quarterback : The marketing team is the QB. Why football?

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Lead Nurturing - How to track ROI?

Anything Goes Marketing

The concept of lead nurturing is something that is complex for some but very straightforward for others. Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways. It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing.

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

There are many similarities between the concepts that Jim Collins discussed in his book and lead nurturing. Lead nurturing can mean many different things to may different people. There is no question that lead nurturing has been a proven tactic for B2B marketers. Content is at the core of your lead nurturing efforts.

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The Modern Marketer's Field Guide: Have You Read it? You Should

Anything Goes Marketing

The Modern Marketer''s Field Guide is a must read for any marketer that is looking to. Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media'

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Measuring the Impact of Lead Nurturing: 3 Methods You Can Use

Anything Goes Marketing

This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. If nurturing is improving the number of overall leads. Why is this so important?