Chris Koch

SEPTEMBER 17, 2010

Publishers (the good ones, anyway) gave some of the most prominent pages in their newspapers and magazines to advertisers in return for a lot of cash, access to a targeted group of customers, and editorial independence from advertiser influence. A simple entry point leads to deeper and deeper related content. But it happened.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Chris Koch

OCTOBER 6, 2009

One of the great trends were seeing at ITSMA is increased automation of the lead process. If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time. We accomplish this feat through content.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

One of the great trends were seeing at ITSMA is increased automation of the lead process. If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time. We accomplish this feat through content.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But a quick read of our magazine showed that we didn’t write about products. Kind of a Fortune magazine for IT executives. Bibles, vacuums, and boxes. Tweet This Post.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

JANUARY 21, 2011

So we spend weeks leading up to the briefing arguing about what the numbers actually mean and what marketers should do. It’s where we introduce some of the top findings from our annual budget survey of marketers. But we don’t like to just parrot the numbers from the survey. Now, I can already sense marketers and PR people cringing.

Social Media 100

Social Media Budget Programs Paper Stats 100

Chris Koch

MAY 21, 2010

of the time any link that you put in a tweet is going to lead to accessible content. The privacy issues for Facebook are going to be on the cover of Time magazine next week. Especially as social media takes off, we’re finding that prospects and customers have less and less patience for giving us that information. Tweet This Post.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

FEBRUARY 12, 2010

That’s why a change in the policies of perhaps the leading voice for social media, Forrester , has bigger implications than it may seem. As one of the leading lights of social media, is Forrester really surprised that a change in its policies would invite thorough scrutiny? Forrester loses IP. So why not just let them start their own?

Social Media 100

Social Media Forrester Media Transparency 100