B2B Memes
JUNE 21, 2010
Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”.
B2B Memes
JUNE 7, 2012
When I used to lead in-house seminars on readability for editors of technical magazines, descriptions of the grading system always backfired at first. The Flesch-Kincaid test, developed in 1975, followed Gunning in using grade levels to assess writing. Whatever the source of the grade-level equivalence, it’s a problem.
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B2B Memes
SEPTEMBER 19, 2011
Will it make them a lot of money or lead to a more traditional book contract? If you’ve ever bemoaned your article getting cut to fit into the space available, you’re a prime candidate for an e-book. But whether or not their employers give them a push, a case can be made that most journalists should consider self-publishing their own work.
B2B Memes
MAY 26, 2010
A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. As he points out, the stories were all copyedited and proofread for their original publication in magazines, and his mother, a “king-hell proofer,” will help out. Doctorow: Make money with typos.
B2B Memes
APRIL 14, 2010
If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists.
B2B Memes
NOVEMBER 4, 2011
Rather than focus their lead on the story, they focus it on the attribution. He blanched, then told me he’d taken the quotes from various sources on the Internet. Needless to say, he rewrote the story with proper attribution. Some writers have the opposite problem, and turn guidelines into fetishes.
B2B Memes
MAY 31, 2013
If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Will Digital-Only Save Your Magazine? I, for one, am trying. Related posts: Digital First, Not Foremost.
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