Webbiquity

APRIL 13, 2022

Generally speaking, you’ll target more long-tail, highly specific, low-volume search phrases, as you’re trying to appeal to a narrow, specialized audience. One powerful example of timeliness is this post about the chicken shortage from supply chain software provider ToolsGroup.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

MARCH 24, 2022

On the other hand, a well-designed website UX goes a long way in impressing potential clients. Measure how long it takes your pages to load. If your website isn’t optimized for mobile devices, you’ll have difficulty generating and converting leads. Drive leads through premium content. Design for vertical scrolling.

Design 260

Design Marketing Websites Practices Lead Scoring 260

chiefmartech

JANUARY 25, 2022

Or reference employee certifications with in-house courses to determine lead routing or ticket routing to the best rep. The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is. Either way, the long tail is where the magic is.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Directive Agency

APRIL 28, 2017

In this case study, we’ve compiled 180 Series C funded Software companies and analyzed their organic search metrics. The blog post will dive into analyzing the data to see what we can learn from these sites – and how the can better nuance their keyword strategy for more value and leads. Introduction.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . Understand what content high-revenue leads want, so you can increase lead quality, not just quantity. . Track how SEO efforts impact your website, leads, and overall revenue. . Lead Generation. Lead generation is one of the top goals of B2B content marketing.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. It’s all part of what is expected to be a half $1 trillion cloud software industry in 2022.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

seo.co

OCTOBER 7, 2021

When it comes to your initial focus, especially if you are a startup doing digital marketing , you will want to focus on the long-tail. Long-tail keywords are extended phrase search queries, such as “what is the best roofing company in Wyoming?” Input your winners into rank tracking software. Content writing.

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. People have lots of choices.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. Example: “What is lead generation?”. If “best email marketing software” brings up lots of comparison articles, that’s commercial intent. It helps you prioritize keywords that are more likely to lead to conversions, sign-ups, or whatever your end goal is.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

KoMarketing Associates

APRIL 1, 2020

For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages. Final Thoughts. Where can you start?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Marketri

FEBRUARY 22, 2024

The leading LLMs, especially the paid versions, are getting better at delivering trusted results in one place without the need to click on multiple websites. If your company is still creating short-tail keyword blogs, how-to guides, and listicles, you may want to seek the advice of marketing strategists on how to pivot.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Valasys

FEBRUARY 20, 2023

What proportion of leads that go into your sales funnel become customers? You might gain from targeted lead generation if your lead-to-customer conversion rate dissatisfies you. Too many low-quality leads entering your sales funnel is the likely cause of poor sales conversion rates. Why are leads crucial, then?

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more. Did they search long-tail, specific keywords?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Datafusion Solutions

JUNE 27, 2020

B2B list building can seem to be a daunting task as it requires acquiring the contact information of leads and preparing an exhaustive list. You want a B2B sales lead list which is targeted, relevant to your niche and highly accurate. B2B lead lists have to be organic Source. Here’s why: Outdated or Inaccurate B2B Lead List.

Organic Leads 52

Organic Leads Sales Qualified Leads Lead Scoring Lead Ranking 52

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

ClearVoice

JUNE 2, 2022

Craft long-form blog posts (usually between 1500-2000 words), allowing you to provide the in-depth content your audience wants to read. The more backlinks that lead to your blog, the more your blog’s popularity increases. Use long-tail keywords. Generate leads. Convert leads into clients.

Marketing Attribution 52

Marketing Attribution Long Tail Marketing Lead Ranking Work Management 52

BOP Design

NOVEMBER 3, 2021

Recently, we shared how to choose keywords with buying intent , which is critical if your purpose is to generate leads. You do want to have a good mix of specific long tail keywords and a bit more broad, top of funnel, search terms as well. Read More: What Happens to Your Leads After They Are Qualified ?

Keywords 111

Keywords SEO Process Marketing & Strategy 111

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. I’ve illustrated it as an oscillating wave of expansion and contraction soaring upward on the back of a much larger wave of continuous software growth. Certainly the structure of the modern software industry helps explain the behavior we see in martech and other SaaS markets.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Optinmonster

AUGUST 18, 2022

Technical SEO is like making sure the road leading to the grocery store is clear, operating hours are posted, and the doors are unlocked. Only make the page or post as long as it needs to be. One quick tip is that we suggest using long-tail keywords whenever possible. Word count above 6 words but not too long.

SEO 122

SEO Optimization Lead Scoring Lead Ranking 122

NuSpark Consulting

MARCH 5, 2017

The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Supercharge long-tail keywords. Negatives: software, best, top, tools, jobs, careers, cheap, free, keys. Don’t bid on it by itself. Lower Your Bids.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? By leveraging sophisticated data analytics and machine learning algorithms, cloud manufacturing software can analyze past consumer behavior patterns to anticipate future trends and demands. What motivates them?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

KoMarketing Associates

SEPTEMBER 4, 2019

For example, if a management planning software vendor is focused on the financial industry, the following keywords should be negative to avoid inaccurate placement: “Real Estate”. While this should not come as a surprise, having an ad show up for a competitor’s brand name can lead to the following results: Higher cost per click.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Old articles: updates, traffic, and leads. But how much traffic and leads are these old posts responsible for? One-quarter of the marketers generate over 50 percent of their leads from old posts. Why or why not?”

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

SmartBug Media

AUGUST 24, 2023

Developer and IT Friendliness The moment a company begins to think about transitioning from one software platform to another, the IT department starts to sweat. At a higher level, the HubSpot CMS Hub features reports that track organic traffic, page performance, potential leads, and even revenue.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Fount Media

OCTOBER 11, 2021

The best you can do this is by choosing to add long-tailed keywords to your content. Let us say – your b2b business specializes in providing softwares to b2b companies. In this case, you need to consider the long-tailed keyword – software for b2b companies rather than just considering softwares.

Tactics 52

Tactics Long Tail Marketing B2B Business 52

Contently

MARCH 1, 2022

And they’ve been around since long before the Internet. Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. million (at the time of writing).

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We The software Sentry sells is based on an open-source program and is itself open-source. We took a slightly different approach.

Paid Search Agency 115

Paid Search Agency Marketing Attribution Top of Funnel Companies 115

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Using the time decay attribution model in Google Analytics will give you better insight into the channels leading your conversion rate. Use HubSpot Ads Software to make reporting easy. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

ClickZ

OCTOBER 20, 2020

30-second summary: Automation can assist in marketing tactics, eliminating the need to carry out repetitive marketing duties that detract from more important endeavors such as capturing leads and nurturing client relationships. Automation software can assist in narrowing down your target audience. App integration.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. No more having to glue together exports from free or paid softwares and toolbar extensions! Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities.

SEO 111

SEO Research Enterprise Management Tools 111

chiefmartech

JANUARY 21, 2019

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. I think of those respectively as the “torso” and the “head” of the martech long tail.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Webbiquity

NOVEMBER 5, 2019

For example, Forbes often covers financial technology and software (fintech), so if that’s your target market, you may want to do a search like this: site:forbes.com fintech software. Technographics (What other software or technologies are likely to be using?). How long has it been since you’ve done a redesign?

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Outgrow

JUNE 1, 2021

How Can You Improve Your B2B Lead Generation Campaigns? Lead generation can be difficult - B2B, even more so. So while you’re trying to tweak and prime your B2B lead generation strategy to give you the best results, we came up with a gift for you - a wholesome guide on how you can improve your B2B lead generation campaigns!

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Outgrow

OCTOBER 12, 2022

So, they look for a more interactive and convenient marketing approach that inspires long-term customer relationships. By providing interactive and engaging content on social media instead of using aggressive sales tactics, you can provide great value to your leads and convert them into paying customers. Do you use targeted hashtags?

Inbound Marketing 103

Inbound Marketing Webinar Metrics Paid Content Marketing Strategy 103

Martech

MAY 26, 2023

Let’s say you have a website visitor interested in your software solutions. Imagine reading an article on project management software, and everything on that page is personalized to your needs and pain points and guides you to the obvious next step in your software search. Let’s break it down with an example.

Marketing AI 85

Marketing AI Work Management B2B Marketing Management 85

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Of course, better UX usually leads to more conversions, but not always. Image credit: e-tailing. While a lot of information gets ignored, personalized content tends to hit home. Image source: And Co.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253