WebMarketCentral

NOVEMBER 19, 2007

Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

MARCH 21, 2007

This is likely to be the revenue model as well, eventually charging content providers for leads (registrations) generated by the content. It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

JULY 30, 2009

I mean, it's all right there on your campaign management screen: how much you spent, how many conversions (leads) you got, and your cost per lead. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20