Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers
Smashmouth Marketing
DECEMBER 30, 2008
Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Target Them - We can't just wait for the inbound leads to show up.
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