Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MAY 8, 2009

This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. Alignment of Sales & Marketing. Sales Enablement. Conference in Boston. Demand Generation.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

AUGUST 29, 2009

With he upcoming Sales 2.0 David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 There are 275 million blogs and 43 million LinkedIn users. million Tweets and as the New York Times recently posited, Twitter early adopters are adults and not their kids.

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

AUGUST 30, 2009

With he upcoming Sales 2.0 David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 There are 275 million blogs and 43 million LinkedIn users. million Tweets and as the New York Times recently posited, Twitter early adopters are adults and not their kids.

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JULY 28, 2009

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0 Some key points to consider.

Marketing Mix 100

Marketing Mix Cold Calling SEM Lead Gen 100

Smashmouth Marketing

JUNE 13, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. After finding a few, I thought it might be valuable for others. Thanks to all of you for a great conference!

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. Spam Followers I (on Twitter, Facebook, etc.) : These are funny in my opinion.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

JUNE 9, 2009

Again, the twitter feed was loaded. mpb2b jaybaer : Interesting that @kdpaine is down on Linkedin. I see a lot of potential for Linkedin, especially for B2B. I see a lot of potential for Linkedin, especially for B2B. Not Scoring Leads, 3. Not Nurturing Leads, 4. Find it with hashtag #mpb2b. On the job hunt?

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

JUNE 3, 2009

Promoted it on Twitter , on LinkedIn , and through other channels. As for Oracle and SAP - they're always on Green Leads ' radar. So some benefits we found outside the obvious Lead: You can see what pages they visited during their session. each, the additional leads are a bonus). Not bad for 3 days work.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. Only be happy when sales is complaining less than normal about leads" #cmoclub samdecker : In "7 Ideas for CMOs" Session. More done with same $.

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. Spam Followers I (on Twitter, Facebook, etc.): an anti-social marketing tactic?

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 5, 2009

Promoted it on Twitter , on LinkedIn , and through other channels. As for Oracle and SAP - they're always on Green Leads ' radar. So some benefits we found outside the obvious Lead: You can see what pages they visited during their session. each, the additional leads are a bonus). Not bad for 3 days work.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

MAY 6, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. gail_nelson : #CMOclub Patrick Crane of LinkedIn - Look for "re-targeting" -- uses of cookies to track your activities and market to you". More done with same $.

CMO 100

CMO SMS Trigger Marketing Twitter 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. In fact, those warm ones have the highest lead scores in most systems.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Many events in the physical world, like meetups and house parties, start with Twitter. I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. You raise brand awareness, and you establish your company as a thought leader in the industry, which helps to build confidence and trust with leads. Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

MAY 19, 2009

This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Use Twitter to personally invite prospects to your company’s events. In innovative, Sales 2.0

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Use Twitter to personally invite prospects to your company’s events. In innovative, Sales 2.0

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

OCTOBER 4, 2009

To be clear however, this isn’t “good talent on sale!”) I was one of the early B2B brands advertising on LinkedIn when they launched their advertising platform. I personally went from 0 to 60 on Twitter in just 36 hours at a conference a few months ago; clearly others have as well. Qualified Lead Gen? Inbound Marketing?

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

To be clear however, this isn't "good talent on sale!"). I was one of the early B2B brands advertising on LinkedIn when they launched their advertising platform. I personally went from 0 to 60 on Twitter in just 36 hours at a conference a few months ago; clearly others have as well. Qualified Lead Gen? Inbound Marketing?

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

SEPTEMBER 23, 2009

TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos. MktgExperiments : @brianjcarroll : study shows 28% of early-stage leads take 100+ days to become sales-ready.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100