Crimson Marketing

AUGUST 20, 2015

They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. In response, sales needs to adapt and be on equal footing with the buyer. Marketing needs to be seen as an equal partner to sales. Educate Sales Reps. Click To Tweet.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

SEPTEMBER 15, 2015

Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Highlights include: Pinball wizards: Jennifer explains how Planar tracks leads through its sales cycle.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

JANUARY 14, 2014

How Will It Impact Marketing, Sales and Customer Service? This will mean turning “engagement” into lead generation and an investment in social selling. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

NOVEMBER 4, 2013

85% Twitter. 82% LinkedIn. ” LinkedIn – 40%. Twitter – 19%. 90% of B2B companies actively use Facebook in their marketing efforts, in comparison to 53% that use Twitter and 47% that use LinkedIn. . 80% on Twitter. 83% on LinkedIn. The Power of LinkedIn. Twitter Leads.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

MAY 1, 2015

2015 will be the culmination of all this: using B2B marketing technology platforms, focusing on education and creating dream sales teams is what everyone is working on. “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. “Social is not just about the leads. .”

Social Networks 100

Social Networks B2B Sales Linkedin Network Marketing 100