sales 
Chris Koch
FEBRUARY 24, 2010
B2B marketing lays the path to a sales discussion and supports relationships with existing customers. It’s tempting to say that because B2B sales are highly dependent on relationships, social media will eventually reign supreme. The trust leads to a more personal relationship and hopefully, a purchase. Tweet This Post.
Chris Koch
JANUARY 22, 2010
I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. Use Twitter for blog PR.
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Chris Koch
JANUARY 8, 2010
Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. Here are the key elements of learning networks: Create an internal learning network. If learning is the objective, the rest falls into place.
Chris Koch
JULY 10, 2009
We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation. In our recent Web 2.0
Chris Koch
DECEMBER 28, 2010
From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Now, are a handful of real relationships a good return considering that I have 1400 followers on Twitter?
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