Biznology

DECEMBER 22, 2014

50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 80% of introductions generate a sale (source: DSWA ). 61% of US marketers use social media for lead generation (source: IBM).

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

FEBRUARY 29, 2012

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. Editorially, the tone should be informative, not sales-y.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

DECEMBER 9, 2016

You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? How’s your customer outreach? Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JUNE 18, 2012

You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. ” Then someone said, “I want to achieve a year’s worth of sales in 3 months.” Photo credit: Search Engine People Blog.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. These individuals get lost in a bubble and simply fail realize that they are in one.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

SEPTEMBER 21, 2011

Are you trying to increase the number of leads you generate? Or drive increased sales? That lack of focus leads to the sort of backlash against social media you’re starting to see. It also leads to business results that lag your competition. Actually, I recommend just a few: What is it you want?

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JULY 16, 2015

Social and mobile really go hand-in-hand, leading to rapid growth among your customers for both mobile and social. Early research shows that browsing Pinterest leads to purchase , so it’s certainly worth testing to see how these channels work for you. Here are just a few to get you started.

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Biznology

NOVEMBER 8, 2012

But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

NOVEMBER 11, 2013

When the purpose is defined, the focus and energy behind the digital effort changes whether the purpose is: 1) Establish expertise, 2) generate leads, 3) secure sales, 4) be found or 5) customer service. SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

SEPTEMBER 27, 2017

In sales and business development, this is called prospecting. Depending on who in an organization you are targeting, you can find valuable information on the company website and blog, in LinkedIn profiles and, if the company publicly owned, in government filings. Pick just one and you could be eliminating those who prefer the others.

Ideal Customer Profiles 139

Ideal Customer Profiles Tactics Sales Qualified Leads Profiling 139

Biznology

SEPTEMBER 6, 2016

So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn.

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80

Biznology

OCTOBER 4, 2016

As you may have read previously in I put my Sales money where my CRM mouth is and remember to market to your own influencer network. I have committed to using everything I have learned in PR and marketing to do what both you and I probably never spend nearly enough time doing: sales and marketing for ourselves. Her advice to me?

Allocation 179

Allocation Work Management Marketing Management Blast Campaigns 179

Biznology

MAY 26, 2015

The other half is sales. As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. What I’m On About. Half of what I do on a daily basis is influencer outreach. Like this post?

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

Biznology

FEBRUARY 23, 2015

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. IBM : developed a social sales program for their inside sales team.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

JUNE 18, 2013

If your company has a sales force or a business development department, you probably should evolve past foraging. Foragers rarely hijack hashtags or trend-surf — those things are just not done. And while the best foragers do, indeed, have a plan, it’s generally not a plan that includes much beyond itself.

Social Media 80

Social Media Media Advertising Agencies Public Relations 80

Biznology

AUGUST 16, 2016

Drive sales, traffic, membership? Allow your community to lead your exploration; do not be willful: people don’t always use your language. Social Networks (including FB, Twitter, etc.). While not all B-D-list bloggers lead with an advertising rate sheet, many do. Lead with the news, not the used car. Less is more.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Drive sales, traffic, membership? Allow your community to lead your exploration; do not be willful: people don’t always use your language. Social Networks (including FB, Twitter, etc.). While not all B-D-list online influencers lead with an advertising rate sheet, many do. Lead with the news, not the used car.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

SEPTEMBER 22, 2015

Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call. Influencer outreach is like any other sales cycle, right? It’s not SEO, though that could be a secondary effect. It can oftentimes take seven or more touches before converting.

Blogger 80

Blogger Outreach Media Public Relations 80