KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. And LinkedIn is good for much more than just job seeking. LinkedIn has its own culture.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Let’s jump in.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

PureB2B

AUGUST 28, 2018

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You think you used the right language , prepared for the call, and worked hard on understanding what to offer a particular lead. Why It’s Important to Research Your Sales Leads. They need something.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Hubspot

OCTOBER 17, 2019

As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.” Personalization is for the lead generation and nurturing process. Guest post by Dhruv Mehta.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Only B2B

MAY 25, 2023

Effective lead generation and appointment setting are essential components of successful sales tactics in today’s competitive business climate. These two essential elements help companies find eligible prospects, develop connections, and eventually close profitable agreements, laying the groundwork for long-term sales success.

Sales Qualified Leads 62

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 62

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. This personalized approach leads to more closed-won deals and the ability to hit revenue targets faster.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. Social media continues to grow as one of the most valuable lead – generation platforms for financial advisors. Social media continues to grow as one of the most valuable lead – generation platforms for financial advisors. million in assets.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Zoominfo

JUNE 12, 2019

The B2B sales arena has a few social celebs of its own. In today’s post, we’ve compiled a list of the top sales influencers on our radar. Twitter Followers: 124k. Leading off our list is sales consultant and coach, Jeb Blount. Twitter Followers: 22.9k. Wondering who they are? Well, you’re in luck!

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

PureB2B

AUGUST 28, 2018

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You think you used the right language , prepared for the call, and worked hard on understanding what to offer a particular lead. Why It’s Important to Research Your Sales Leads. They need something.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! A hard sales channel? • That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Converting leads into customers (47 percent) is also a “high priority” for 2018. Content Marketing Continues to Grow in Significance.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. They prefer to gather information themselves before speaking to a human when researching a brand or product.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

NuSpark Consulting

MAY 7, 2016

Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Most effective B2B social media platform: LinkedIn: 66%. The job of marketing and sales isn’t just to put out content, but to find out as much about the modern buyer as they can. No surprise there.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Affiliate sales support independent publishing. Affiliate sales support independent publishing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. ZoomInfo vs. Alternative Let’s take two sales teams: Company A uses ZoomInfo Company B uses basic contact-scraping software Each company has a team of 10 sales reps working eight hours per day.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

DiscoverOrg

JULY 3, 2018

Even if you hit your sales goal, the new quarter is still a great time to take stock of wins and losses … AND start building your pipeline for a quota-crushing Q3. Just like exercise and eating your vegetables, building sales pipeline means doing the hard things now in order to reap a future reward. It starts today. Not always.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Webbiquity

FEBRUARY 24, 2017

Many small companies fail to achieve desired sales goals despite having adequate resources. Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. Lack of Lead Segmentation. Many companies treat all their leads same.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Social prospecting is the process of using social media to research, identify, and engage prospects. LinkedIn is a platform for professionals. LinkedIn is also a staple for prospect research.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Only B2B

DECEMBER 24, 2020

So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Now, let us grab some amazing content marketing strategies which will help you generate leads. Don’t Ever Forget To Do An Extensive Market Research . Market Research. Lead Lure or Lead Magnet.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Prospects — the potential customers you want to sell to — are the fuel for the sales pipeline. Double your prospecting speed with the help of AI Sales Cloud includes AI features that help you create content, draft emails, and surface key prospect insights that make outreach easy. Speed up your prospecting What is sales prospecting?

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

SalesIntel

NOVEMBER 22, 2021

We have all heard of pre-call research before. The reason we coined the term 3×3 research is that if people spend too much time on pre-call research, they turn into librarians. . People who don’t do the pre-call research at all, let’s call them cowboys. They have way too much research, low activity levels. .

Research 52

Research Top of Funnel Product Peer-to-peer 52

Hinge Marketing

DECEMBER 16, 2020

Lead generation is already a challenging task. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. What is B2B Content Licensing?

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Pam Didner

SEPTEMBER 23, 2021

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 So, what’s the secret? It’s complimentary. #7

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Zoominfo

JUNE 11, 2021

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Evaluate These Changes to the Sales Process. increase in these applications.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JUNE 11, 2021

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Will leads be sitting at their desks in an office? Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. With billions of active users across various platforms, it presents a massive opportunity for businesses to generate leads and drive conversions. billion by 2025.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Hubspot

MAY 4, 2020

Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception. With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

PureB2B

FEBRUARY 23, 2022

If you've ever wondered if your sales prospecting efforts were a waste of time, you're not alone. The truth is, you’re going to experience this situation more than a few times in your sales career. That’s because not all sales leads are created equal. That’s because not all sales leads are created equal.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Marketing Qualified Leads Lead Scoring 48

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. LinkedIn is still the go-to site for B2B. As a result, a one-size-fits-all lead generating strategy will not work everywhere. Is The United States Ahead Of The Game In Terms Of Lead Generation?

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

seo.co

APRIL 19, 2023

If you want your SEO agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. All sales and marketing strategies need to start with sound principles, and any competent agency knows this.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116