Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? They can subscribe to your blog, leave a comment, vote on a poll or take a survey, answer a question… connect with you on Twitter, Facebook and LinkedIn.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. Share this on LinkedIn. From your blog post series, you now have several articles that can link back to your sites when posted on article directories, giving you “Google juice.&#. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Share this on LinkedIn. “Give Print a Chance.&#. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Share this on LinkedIn. They are easy to follow because each tweet will have a specific hashtag attached to it. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. lead generation. Share this on LinkedIn. . “I get all my customers from referrals.&#. “I’ve got a local business, I use Yellow Pages.&#. They’re just not web-savvy. thought leadership status.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Share this on LinkedIn. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Instead they go with their gut reactions.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

MAY 4, 2011

Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense. Share this on LinkedIn. Here you can learn a bit more about the role social media is starting to play in reporting the news and what it means for more traditional media. Share this on Facebook.

Social Media 100

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Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. Share this on LinkedIn. What is a world view and why is it so important? Your world view is a compelling interpretation of the challenges and opportunities that your buyers face. Share this on Facebook. Share this on FriendFeed.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

AUGUST 25, 2010

Do you think this is important to do if you’re creating content that leads people to make decisions ? Share this on LinkedIn. Some people are better at it just naturally, but anyone can learn to do it. Go try it and have fun. What did you learn? Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. Share this on LinkedIn. What is different now? What should your readers do now? Share this on Facebook. Share this on FriendFeed.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

JULY 13, 2010

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. Share this on LinkedIn. How do I get clients ? Convert readers to buyers?

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Share this on LinkedIn. Think about it. Share this on Facebook.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

JULY 19, 2010

One clear message, that leads to an action, a shift in thinking. Share this on LinkedIn. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people.

Process 100

Process Ning Digg Content 100

Writing on the Web

APRIL 13, 2011

I’m leading a free webinar next Wednesday April 20 at 5 p.m. Share this on LinkedIn. Who is your audience? What do your want the content to achieve? When and how are you going to develop the content? Where are you going to publish it? Hope this is helpful to you. Share this on Facebook. Share this on FriendFeed.

Rules 100

Rules Content Digg Press 100

Writing on the Web

OCTOBER 13, 2010

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Share this on LinkedIn. The ‘Old Brain’ Responds to Emotion. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Share this on LinkedIn. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Share this on LinkedIn. Week Three: Walk Before You Run. 7 ways to identify your readers’ problems – create raving fans by helping others. Making sense of stats – so you’ll know what worked and what didn’t. Share this on Facebook.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

JANUARY 17, 2011

It will lead to more fascinating online stories in your content marketing. Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

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