Marketing Craftmanship
APRIL 19, 2012
LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. High Street Partners (HSP) is the leading professional advisory firm in the international expansion space. “Our
Marketing Craftmanship
MAY 13, 2020
Although most company CEOs or owners would never consider operating without a website — which serves as the modern-day storefront — many of them over the years have confessed to me that they see no tangible connection between their website or social media and tangible business outcomes, such as lead generation, increased sales or new accounts.
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Marketing Craftmanship
JUNE 11, 2015
LinkedIn and Twitter Accounts…check / check. Some tactics can be measured in terms of direct business outcomes, such as lead generation. If you’d like a complete copy of our 10 question “Marketing Diagnostic” planning tool for B2B firms, just shoot me an email through LinkedIn, or to gordon at andrewselikoff dot com. Blog…check.
Marketing Craftmanship
JULY 1, 2013
A great way to accomplish this, is on LinkedIn.” To the consternation of CXOs, some marketers employ Thought Leadership as though it embodied some mystical higher purpose; as a tactic that’s not held accountable for increasing leads, clients or revenue. And we wonder why the marketing discipline is held in such low regard.
Marketing Craftmanship
JANUARY 16, 2013
Webinars and public forums entail lead qualification and follow-up with prospects. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Email and direct mail campaign accuracy depends on a reliable and accessible database.
Marketing Craftmanship
AUGUST 18, 2017
. · Work from a Written Marketing Plan – Here’s the acid test: if your marketing plan is not written down, then you don’t really have a plan…because there’s no accountability. · Create Effective Public-Facing Assets – Most websites are outdated, unappealing and incompatible with mobile devices.
Marketing Craftmanship
MARCH 16, 2012
Other than a pile of press clippings or some online content for their website’s “In the News” section, business owners are hard-pressed to draw a connection between their publicity campaign and tangible business results, such as lead generation or increased revenue.
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