Everything Technology Marketing

APRIL 27, 2011

We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives. Leads, leads, leads With 73 percent of all responses, leads are the number one metric used to gauge content marketing success.

Content Marketing 100

Content Marketing Paid Search Agency Advertising Agencies Content 100

Everything Technology Marketing

OCTOBER 14, 2009

Do you know who is responsible for entering your company’s details on LinkedIn? Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites. Think about it. Welcome to marketing for the 21st century! When employees start accessing Twitter, Facebook, etc.,

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

MAY 31, 2011

This new report is the result of a survey I conducted with the 20,000 member B2B Technology Marketing Community on LinkedIn to better understand the current state of content marketing, and to identify key challenges as well as best practices. The top performance metric for content marketers is leads.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JANUARY 1, 2011

Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. This flood of leads overwhelmed sales and distracted from the selling part of their jobs.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100

Everything Technology Marketing

MARCH 14, 2011

With powerful content assets that lead, just like breadcrumbs, from problem to solution. (4) Don’t forget to join the B2B Technology Marketing Community on LinkedIn to network with 20,000 of your B2B marketing peers and learn about the latest trends in tech marketing. What is your experience with marketing and selling SaaS?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

NOVEMBER 16, 2010

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in!

Social Media 100

Social Media Customer Surveys Social Marketing B2B Marketing 100

Everything Technology Marketing

AUGUST 26, 2012

Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)! Content is at the heart of B2B marketers top 3 goals—lead generation, market education and brand awareness 3. from last year 4.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Everything Technology Marketing

JUNE 18, 2010

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. We sure see this trend in the marketing automation platforms we use on a daily basis – webcasts, email campaigns, lead management, and many more.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100