Buzz Marketing for Technology

JULY 28, 2010

Share this on Linkedin. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. This is something I am working on for FY11 and will be more than just a social network for our best customers. Stay tuned as I begin to launch this for next year. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JANUARY 19, 2010

Share this on Linkedin. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Digg B2B 100

Buzz Marketing for Technology

MAY 6, 2010

Share this on Linkedin. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media. Now that’s the future of contextual advertising! Tweet This! Share this on Facebook.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

JANUARY 21, 2010

I think this strategy is exceptionally good for B2B marketers with long lead cycles. Share this on Linkedin. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. 4 Make them Sticky. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Share this on Linkedin. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership. The hard part is creating the content – the fun part is finding ways to get it seen by others and have them drive back to your site or blog and engage with you! Tweet This!

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

MAY 4, 2010

Share this on Linkedin. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Right now we can barely imagine the possibilities of this medium but the promise could really revolutionize the Page advertisement which is long overdue for some innovation. Tweet This! Share this on Facebook.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JUNE 9, 2010

Share this on Linkedin. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. The Bottom Line – The Fate of B2B Companies Rests in the hands of Just a Few People! Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. Share this on Linkedin. Let me explain …. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

OCTOBER 19, 2011

3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers. 4) Find intent to purchase – You’re probably interested in how these great social media conversations can help you find leads.

Social Media 100

Social Media Social Marketing Media PR 100

Buzz Marketing for Technology

JULY 14, 2010

Share this on Linkedin. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? No related posts.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Share this on Linkedin. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This!

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

JANUARY 14, 2010

Share this on Linkedin. Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Tweet This!

Ad Building 100

Ad Building Branding Brand Identity Digg 100

Buzz Marketing for Technology

DECEMBER 22, 2009

Share this on Linkedin. Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Ideally, I think you need to treat the role of the Director of Social Media as a way to activate the entire organization socially and then when that’s complete – move on to something else.

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

JUNE 30, 2010

Share this on Linkedin. Tags: Customer Customer Experience Customer Support Lead Generation Support. The role of the B2B Marketer has changed over the last 10 years but what hasn’t is the need to be sure you are retaining those customers your sales team fought hard to land from your acquisition efforts. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Share this on Linkedin. Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

JUNE 8, 2009

Not just for job leads but for the differentiation. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up. But what about those people that are interviewing for a job?

Twitter 100

Twitter Public Relations Differentiation Tagging 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Share this on Linkedin. But what if you don’t have a listening platform? Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

DECEMBER 29, 2010

LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. Share this on Linkedin. If you have any insights on how best to get there please share them. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. Share this on Linkedin. But today’s listening and analytical technology for social conversations are still in their infancy. Tweet This!

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

APRIL 21, 2010

Share this on Linkedin. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But using the tool for what its best for and matching your strategy to the tool that you are using is where you can best see the value of that tool. Tweet This! Share this on Facebook.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

APRIL 8, 2010

The issue here is much the same as email (the more email you send the more you get back) so if you start responding on the social web – it will likely lead to more opportunities to respond. Share this on Linkedin. Be thinking about issues you hear about socially, how you can get them acknowledged fast and get them fixed even faster.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

MARCH 11, 2010

In the last post we discussed the Social Media Budget Ratio in B2B Marketing and a healthy portion of my budget is focused in this area of listening for mentions of our brand name that are an indication that a conversation that could lead to a sales opportunity or a support opportunity are at hand. Share this on Linkedin. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Their CMO, Rene Bonvanie is a forward-thinking marketer who's been leading the community charge for quite some time now at places like SalesForce, SAP, BusinessObjects, and Oracle.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured. Share this on Linkedin. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

Our new KM Edge groups on LinkedIn and Facebook. We already have more than150 members in our LinkedIn group, so joining will put you instantly in touch with a large pool of professionals who share your passion for KM. College , where he also leads the Process Management and Working Knowledge Research Centers.) See all Comments.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

® networking (facebook, bookmarking) LinkedIn, Ning). ® Initiate, motivate, lead ï?® ® Collaboration (leading groups, learning from groups, moving between groups) ï?® ® collaboration (wikis, groupware) Slide 4: Affect on Organizations (Society and Education?) ® Work/Personal life intersection ï?® ® Ability to network ï?®

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Buzz Marketing for Technology

JULY 24, 2008

It is amazing where our searches will lead us. What we can learn from Linkedin. Very much enjoying your posts on learning and communication by the way. Nice to meet you and your ideas. June 11, 2008 6:43 PM. Its finding our way back to the original intent that is difficult! June 12, 2008 8:05 AM. Post a Comment. Newer Post. Older Post.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

What we can learn from Linkedin. Each of these categories were broken up into units that included related readings and activities that used each of the technologies listed above. Depth of learning, communication, and "connecting" Bad Course on Instructional Design : eLearning Tec. Are we becoming afraid to take chances?

Wiki 100

Wiki Web 2.0 Work Management Class 100

Buzz Marketing for Technology

JULY 24, 2008

In other words, if we were to look at the integration of film into education, radio into education, or even mimiographs, what lead up to the point where it was acceptable to use these technologies in education? What we can learn from Linkedin. What ground work needed to be laid? Are we becoming afraid to take chances? ► March. (2).

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

According to Kolb, much of what we experience leads to a type of knowledge he identified as "apprehensive". What we can learn from Linkedin. Tacit Knowledge So how does writing (especially collaborative writing) help create learning (especially in non-academic environments)? Atherton further defines it as knowledge by doing.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100

Buzz Marketing for Technology

JULY 24, 2008

insight: leading-edge thinking & novel perspectives. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Hans Henrik. Stu Henshall. Michael Herman. Michael Hotrum. Meg Hourihan. Jon Husband - Wirearchy. Harold Jarche. Elizabeth Lawley. Lawrence Lessig. High Macleod.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton. insight: leading-edge thinking & novel perspectives.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton. insight: leading-edge thinking & novel perspectives.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Somehow the fact that people tend to scan when they read online leads to a diatribe on how weve wasted our money by trying to get schools to come into the technological 21st century by bringing laptops into schools. Facebook or LinkedIn) or other communities of practiceâ?? t use these tools grew engagement by a mere 1%. (An

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JULY 22, 2008

reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Hans Henrik. Stu Henshall. Michael Herman. Michael Hotrum. Meg Hourihan. Jon Husband - Wirearchy. Harold Jarche. Elizabeth Lawley. Lawrence Lessig. High Macleod. Ross Mayfield. Carson McComas. Rob McNair-Huff. MetaCollab.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 21, 2008

insight: leading-edge thinking & novel perspectives. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. David Gammel. Ian Glendinning. David Gurteen. Stu Henshall. Meg Hourihan. Jon Husband. KM Blogger list. Elizabeth Lawley. Michelle Laycock Research. Ross Mayfield.

Lead Ranking 100

Lead Ranking Budget Programs Work Management Aggregators 100