ANNUITAS

JUNE 23, 2016

Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers. 4% report quality of leads as primary measure of success. Ask them what they want. Ask them what pains them or what their challenges are.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

ANNUITAS

OCTOBER 7, 2020

We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? If a cost per lead measure isn’t ROI-positive, but cost per Opportunity or Win is, different approaches can be deployed for different types of accounts. Different engagement approaches.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

ANNUITAS

JULY 30, 2015

To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. Walk through several scenarios for lead score threshold with your sales and marketing teams, come to a mutual agreement and use it as the scoring threshold for at least four to six months. to your program.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

AUGUST 11, 2015

In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”. Author: Michael Brenner is the Head of Strategy for the leading content marketing platform, NewsCred. Meet Michael Brenner and the ANNUITAS team at #CMWorld in just 27 days.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

MAY 6, 2014

You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

JUNE 26, 2014

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Connect with them on LinkedIn in advance of the show.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

SEPTEMBER 15, 2020

You can use social media for a first-touch engagement (a paid ad) through opportunity creation (a LinkedIn connection) all the way until closed-won and beyond (hello, client success shoutout). how fast are leads that come in through this channel moving through the funnel). I am here to tell you, once again, that is wrong.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

AUGUST 4, 2015

We have a lot of great content, and we generate a ton of leads but sales accepts only a few as sales-ready.”. “We Maybe they learn of best practices from LinkedIn groups or narrow their selection sets via vendor web sites. We have a lot of great content, and we generate a ton of leads but sales accepts only a few as sales-ready.”.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. I mainly use LinkedIn and some Twitter to conduct smarter outreach. We recently had the chance to catch-up with Jill Rowley a.k.a

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

APRIL 12, 2016

It has lead to a lot of spirited debate at here at ANNUITAS and in my professional circles — and not everyone is a fan. As a result, it may lead some to believe that ABM doesn’t play well with inbound or a content strategy — and that is far from the truth.

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. I mainly use LinkedIn and some Twitter to conduct smarter outreach. We recently had the chance to catch-up with Jill Rowley a.k.a

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 14, 2016

While every once in awhile this may lead to finding that elusive needle in a haystack, it is simply not an effective way to try and engage prospects. To be clear, sending a cold email or worse yet, connecting on LinkedIn for the sole purpose of sending a pitch, are both disruptive, and ineffective.

Top of Funnel 100

Top of Funnel Account Based Marketing Demand Generation Agencies B2B Sales 100