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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. Understand Your Customer’s Desired Outcome.

Three Things Smart B2B Marketers Will be Doing in 2016

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As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics. But not every activity leads directly to revenue or lead generation.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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East Asian markets lead the world in number of new Internet users, with South Asia coming in second. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. They also need cultural fluency.

33 Thought-Provoking B2B Social Media and Marketing Stats

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Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. MediaPost ). 5 B2B Lead Generation Stats and Facts. 9.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. The purpose of case studies is to generate qualified leads. Guest post by Bill Achola. Ned J. One day, he decides to try something new. And so on.

How Does Content Marketing Help with SEO?

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well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. He has industry-leading expertise in online PR, social strategy, e-commerce and database marketing. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?

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Your Employees May Be Your Best Untapped Brand Advocates

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The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Willingness to help. Educate.

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47 Superb Social Media Marketing Stats and Facts

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That may be because social media isn’t just about lead gen. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. The top three goals for SMB social media marketing programs are brand awareness (74%), website traffic (53%), and lead generaiton (41%).

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

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This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation. So, were there any surprises in the findings?

16 Enigmatic Business Blogging and Other Marketing Stats

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B2B businesses that blog generate 67% more monthly leads than those that do not. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Meghan M.

How to Create the Perfect Lead Generation Form [Infographic]

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While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. Well…okay, creating the “perfect” lead gen form may be a tall order. Where should you start?

34 Compelling Content Marketing Stats and Facts

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Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. Want to know more?

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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B2B companies that blog generate 67% more leads than those without blogs. 57% of B2B marketers say SEO has the biggest impact on lead generation. Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. 34% of marketers use Twitter to successfully generate leads. Over half of all mobile searches lead to a purchase.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Seven Ways to Humanize B2B Marketing

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But short-term thinking can lead to long-term loss of respect—internally and externally. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Those are vital benefits to be sure.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. Good old-fashioned trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. Death of the salesman?

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The 24 Best Online Writing Tools and Apps

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It follows then that emotional headlines are most important for landing pages, sales pages, case studies, and reviews—any type of content that would ideally lead to a transaction. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” The upshot of all this is that content marketing success relies on great writing.

Content Marketing Strategy? Think Like A Reporter

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This is the essence of marketing automation: delivering the right content to the right audience at the right time to turn prospects into leads, leads into customers, and customers into advocates. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. What are your key messages?

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

5 Easy Tools for Social Selling Success

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With tools for prospect identification within your social network, customizable lead scoring, and some seriously slick options for staying engaged, InsightPool offers the opportunity to leverage your business’ social community in a big way. Guest post by Austin Duck. Social selling is an awesome way to get things done. It was the stuff of nightmares. Easy Tools for Social Selling Success.

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14 Dazzling Digital Marketing Stats and Facts

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Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. •  Rethink display? leads or revenue) and 13% cited the proliferation of channels across paid, owned and earned media. ( B2B Marketing Insider ). Image credit: AdWeek. Marketers in the U.S.

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The Basics of B2B Social Media Marketing Strategy

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But it’s a start—and, properly nurtured, can lead to a more valuable relationship (for both parties). Social media is generally not highly effective at directly driving leads or sales. Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses.

45 Phenomenal Email and Mobile Marketing Stats

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For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. And 72% of U.S. Enjoy! Payfirma ).

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20 Expert LinkedIn Guides

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Berrie Pelser shares an infographic he calls “a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team (designed to help marketers) embrace the vast opportunities that await—increase awareness, influence perception, generate leads, and ultimately drive revenue.” Want a Job? links.”

Four Key Ways To Build Your B2B Brand Online

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LinkedIn is a fertile ground for B2B brand-building and lead generation. Guest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions? Not necessarily. Let’s take a look at how B2B firms can build their brands in this competitive space. Dive into LinkedIn.

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How to Use Storytelling for More Effective Content Marketing

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When you know what your audience needs and wants, you can craft your story to leverage their expectations and experiences in ways that will lead them to act. The time spent planning and preparing your storytelling strategy will result in a high quality, well-orchestrated campaign that leads to sales. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. Be Prepared.

Small Business Marketing Optimization Tips for 2016

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Nearly   60 percent of marketers   indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. You can help them further by looking into the right software to help them manage new customer leads. Guest post by John Oechsle.

How to Use Social Media for Event Marketing [Infographic]

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As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s). Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.

14 Fortuitous SEO and SEM Stats and Facts

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Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. SEO leads have a 14.6% close rate, while outbound leads have a 1.7% Search remains the cornerstone of digital and content marketing efforts. Internet users. Image credit: MarketingProfs. Blogging has gone from eccentric to essential. Speed thrills.

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17 Excellent Email and Mobile Marketing Stats and Facts

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Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. AdWeek ). 3.

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In B2B Marketing, Don’t Forget the Basics

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But lead generation remains the top priority for B2B marketers, and when it comes down to what pays the bills, it’s imperative not to lose sight of the basics, of what works. Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). Wearables?

14 Brilliant B2B Marketing Strategy Guides

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Tactics that Are Working for B2B Lead Generation Today by CustomerThink. The always-insightful Ardath Albee exposes the myth (often used when raising venture capital) that the pool of prospective buyers for a company’s product or service is infinite; why this myth is dangerous (“it costs more to generate more leads. How To Do It Right: Demand Generation by Forbes.

48 Phenomenal SEO Guides, Tips & Tactics

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He walks through 10 basic steps for site optimization here, from getting the foundation right and doing keyword research through on-page content, meta tags, and link building (“Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories (CAREFULLY), and other tools that allow you to leave online footprints leading back to your site”).

83 Exceptional Social Media and Marketing Statistics for 2014

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However, just over a third of marketers view each channel as valuable for lead generation. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). The top three metrics used to measure success are website traffic (63%); sales lead quality (54%); and social media sharing (50%).

Six Best Practices for Marketing with White Papers

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In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Though the format is sometimes misused (i.e., Solve a real problem. Social media (e.g., Google Trends. Use graphics.

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23 Outstanding Social Media Marketing Guides

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Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare  to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.” How are social media marketing best practices evolving?

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

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It’s more than just a channel for generating leads and engaging people, it’s genuinely a market with competitive forces. However, it’s an extremely powerful one for those who understand its strategic import and who want to be able to quantify the business value of web marketing beyond only lead generation and engagement. But wait, what about web lead generation? Good question.

Six Expert Guides to Measuring Content Marketing Results

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Guest author Aaron Agius details 17 ways to measure the value of your content marketing efforts, from time on site (“As a general rule, the amount of time your visitors spend on your site is one of the best indicators of their engagement with your content”) and landing page views (“Total website traffic is an important metric, but it’s meaningless if that traffic isn’t funneled to the landing pages where visitors can actually take one of your desired actions”) to total social shares and total leads. Image credit: B2B Marketing Insider. What do you think?