Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics. But not every activity leads directly to revenue or lead generation.
5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. Understand Your Customer’s Desired Outcome.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. MediaPost ). 5 B2B Lead Generation Stats and Facts. 9.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least. Yet 70% measure the effectiveness of their content by number of leads generated. Image credit: MarketingProfs.
The B2B Lead Generation Ecosystem and WPO [Infographic]
APRIL 18, 2016
The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. And, the bottom portion of the infographic shows the leads collected become a new customer.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
B2B businesses that blog generate 67% more monthly leads than those that do not. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Meghan M.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
That may be because social media isn’t just about lead gen. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. The top three goals for SMB social media marketing programs are brand awareness (74%), website traffic (53%), and lead generaiton (41%).
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. He has industry-leading expertise in online PR, social strategy, e-commerce and database marketing. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?
Evangelizing a Content Marketing Program
B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. The purpose of case studies is to generate qualified leads. Guest post by Bill Achola. Ned J. One day, he decides to try something new. And so on.
How to Create the Perfect Lead Generation Form [Infographic]
SEPTEMBER 1, 2015
While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. Well…okay, creating the “perfect” lead gen form may be a tall order. Where should you start?
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
It follows then that emotional headlines are most important for landing pages, sales pages, case studies, and reviews—any type of content that would ideally lead to a transaction. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” The upshot of all this is that content marketing success relies on great writing.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. Good old-fashioned trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. Death of the salesman?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
This is the essence of marketing automation: delivering the right content to the right audience at the right time to turn prospects into leads, leads into customers, and customers into advocates. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. What are your key messages?
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. And 72% of U.S. Enjoy! Payfirma ).
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Want to know more?
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
B2B companies that blog generate 67% more leads than those without blogs. 57% of B2B marketers say SEO has the biggest impact on lead generation. Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. 34% of marketers use Twitter to successfully generate leads. Over half of all mobile searches lead to a purchase.
Content Methodology: A Best Practices Report
industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.
Looking for Surprises in the 2015 B2B Lead Generation Trend Report
SEPTEMBER 29, 2015
This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation. So, were there any surprises in the findings?
How to Use Storytelling for More Effective Content Marketing
DECEMBER 29, 2015
When you know what your audience needs and wants, you can craft your story to leverage their expectations and experiences in ways that will lead them to act. The time spent planning and preparing your storytelling strategy will result in a high quality, well-orchestrated campaign that leads to sales. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. Be Prepared.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
With tools for prospect identification within your social network, customizable lead scoring, and some seriously slick options for staying engaged, InsightPool offers the opportunity to leverage your business’ social community in a big way. Guest post by Austin Duck. Social selling is an awesome way to get things done. It was the stuff of nightmares. Easy Tools for Social Selling Success.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Nearly 60 percent of marketers indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. You can help them further by looking into the right software to help them manage new customer leads. Guest post by John Oechsle.
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.
17 Excellent Email and Mobile Marketing Stats and Facts
JULY 21, 2015
Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. AdWeek ). 3.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it’s a start—and, properly nurtured, can lead to a more valuable relationship (for both parties). Social media is generally not highly effective at directly driving leads or sales. Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses.
5 Ways Your Website Could Be Hurting Sales
JULY 28, 2016
Poor hosting leads to slow response times and frequent crashes, both of which can prove detrimental to your business. Statistics show that a 1-second delay can lead to a 7% reduction in conversions. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. What kind of impression did that leave on you? Conclusion.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. SEO leads have a 14.6% close rate, while outbound leads have a 1.7% Search remains the cornerstone of digital and content marketing efforts. Internet users. Image credit: MarketingProfs. Blogging has gone from eccentric to essential. Speed thrills.
B2B Marketing Trends for 2016
distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. • Rethink display? leads or revenue) and 13% cited the proliferation of channels across paid, owned and earned media. ( B2B Marketing Insider ). Image credit: AdWeek. Marketers in the U.S.
Seven Ways to Humanize B2B Marketing
OCTOBER 27, 2015
But short-term thinking can lead to long-term loss of respect—internally and externally. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Those are vital benefits to be sure.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
Tactics that Are Working for B2B Lead Generation Today by CustomerThink. The always-insightful Ardath Albee exposes the myth (often used when raising venture capital) that the pool of prospective buyers for a company’s product or service is infinite; why this myth is dangerous (“it costs more to generate more leads. How To Do It Right: Demand Generation by Forbes.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.
Staffing and Launching Your Content Marketing Program
These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. original photography as something Steve the Lead.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
He walks through 10 basic steps for site optimization here, from getting the foundation right and doing keyword research through on-page content, meta tags, and link building (“Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories (CAREFULLY), and other tools that allow you to leave online footprints leading back to your site”).