| | | Stories that Sell | |  Leads | 13 articles |
| Page 1 of 1 | Previous | Next | STORIES THAT SELL MAY 26, 2011  Kronos Spotlights Dozens of Customers through Expanded Reference Program The leading maker of workforce management solutions featured award winners at its annual user conference, KronosWorks. In turn, that leads to case studies that cover more of the customer base. Those customers received significant exposure at the event and in the media. And in the process, the company uncovered some of its best stories. Check this out.). | STORIES THAT SELL NOVEMBER 11, 2010  Why Companies Need to F-R-E-E Their Case Studies You’re balancing drawing people to your content-rich website with trying to capture names as lead sources. Afterall, if only a handful of people registered to access case studies then that wasn’t much of a lead source anyway. Great lead source or a barrier to customer engagement? The results were pretty shocking. So what content should be "curtained?" | | | | | |
| STORIES THAT SELL SEPTEMBER 11, 2012  Supercharge Your Sales Conversations with Story About the author: Andrew Nemiccolo is founder of Seven Story Learning, helping people to learn, lead and sell with stories. Andrew gives keynote talks, leads classes, and works with sales and marketing teams on projects to align story strategies. A guest post by Andrew Nemiccolo. Much of this apprehension is due to some misunderstandings about story. First, Ask Instead of Tell. | STORIES THAT SELL JANUARY 8, 2013  Customer Videos 101: How to Score a Killer Sound Bite The Verbiage Technique: Don’t be afraid to lead the customers into their answers, or put a few words in their mouths to get the “sound bite machine” rolling. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) In fact, they keep us on the edge of our seats with their riveting sound bites. Not to mention patience. | STORIES THAT SELL SEPTEMBER 10, 2010 Nuture Leads – Feature Customers on Webinars Case Studies for Lead Gen/Nurturing. Most importantly, think of ways, like Parature, to integrate the voices of your most successful customers in all your marketing efforts , from lead gen to upselling to current customers. What other ways are you using case studies for lead generation? This morning, a perfect example of customer case studies in action arrived in my inbox. The subject line reads: "Webinar – How IGN Entertainment Increased Self-Service Rates to Over 90% Using Parature Customer Service Software." " But which first? | STORIES THAT SELL JUNE 3, 2010 How to Repackage Precious Case Study Content Repackage existing content into different formats, such as blog posts, podcasts and webinars to drive more leads." Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. " You can easily repackage customer case studies and success stories into valuable, reusable content throughout your sales and marketing communications. Here are just a few ways: 1. Blogs. An estimated 77% of active web users read blogs. | | | | | | | |
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STORIES THAT SELL | WEDNESDAY, MAY 2, 2012  Happy Customers Tell Their Stories – Live and In Person
The vendor company might take the lead, providing details to the customer about the speaking opportunity, getting the customer’s commitment, helping create an abstract for the event for the customer to consider and helping manage timelines. As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. How does it work and what do you need to take into consideration? The outline? MORE >> -
STORIES THAT SELL | WEDNESDAY, JANUARY 18, 2012  Customer Case Studies: Are We Just Being Lazy?
When did the rules of good journalism and marketing stop applying to our case study writing? - "The most important part of a story is the lead" - "Each sentence should serve to keep the reader moving on to the next sentence" - "Choose the most compelling angle for your audience" Those are just a few tenants. Spend more time on the lead than the rest of the story. I'm bored. I've read one too many customer case studies that just don't try hard enough. The back story. This past weekend I traveled to Phoenix to cheer family on in a half marathon. MORE >> -
STORIES THAT SELL | THURSDAY, FEBRUARY 21, 2013  Being a Successful Freelancer: 25 Things I Learned the Hard Way
Get to know each other’s strengths and refer leads back and forth. Normal. false. false. false. EN-US. mso-add-space:auto;line-height:normal">. mso-add-space:auto;line-height:normal">. mso-add-space:auto;line-height:normal"> “If it was easy, everyone would do it.” ” mso-add-space:auto;line-height:normal">. mso-add-space:auto;line-height:normal"> I’m not sure who said that, but file it under quotes that are wise, but still hard to accept. It’s absolutely true for freelancing. It’s not an easy road, but it gets easier over time. Be detail oriented. MORE >> -
STORIES THAT SELL | TUESDAY, MARCH 26, 2013  Calling ALL Customer Reference Programs – Become Relentlessly Efficient
Do you lead an intergalactic customer reference program for a Fortune 500 company, or maybe you’re the one-stop-shop, all things customer reference at a start-up? Normal. false. false. false. EN-US. guest post by Jamie Diamond. Regardless of your title or company name, all customer reference folks are trying to accomplish more results in less time and with “creative” budgets and limited staff. Based loosely on the book, The 4- Hour Workweek , by Timothy Ferriss, the following tips are for reference pros desiring to become RELENTLESSLY EFFICIENT. STOP DROP and ELIMINATE. MORE >> -
STORIES THAT SELL | WEDNESDAY, NOVEMBER 7, 2012  Customer Case Studies: More Effective, Loss Costly
Question : Rate the effectiveness of the following types of content for lead generation. Response : 73% of respondents rated case studies as extremely or very effective in their lead generation efforts. Give yourself plenty of lead time to get case studies done for any big marketing effort (web launch, trade show.), Time and again, I've posted on the effectiveness of customer case studies. But now, there's more evidence that they not only work, but also that they're one of the least expensive content marketing options out there. Conclusion. MORE >>
- Case Studies: Start with the Story’s End STORIES THAT SELL | WEDNESDAY, SEPTEMBER 22, 2010
- Putting Social Media Theory into Practice – Learn from 171 Authors STORIES THAT SELL | FRIDAY, JUNE 4, 2010
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