Social Marketing Forum

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Top six reasons why you should use LinkedIn as a B2B marketer

Social Marketing Forum

The network allows you to build relationships, establish thought leadership, generate leads, gain insights, do market research, improve reputation and build online communities. 1. LinkedIn is far most the important social network to reach out to business byers and connect with professionals in general. Create awareness and improve reputation. LinkedIn is an ideal platform to [.]. B2B marketing Social media marketing B2B LinkedIn

Research: B2B Buyers Want Content

Social Marketing Forum

There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. Are you looking for proof that content marketing is the way to go in B2B marketing? You have it. However, there is just one solid way, besides [.]. B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social media

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

Word-of-mouth leads to new customers, shortened sales cycles, improved branding and much more. WOM leads an own life that is linked to the scale of the networks. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. Warning: while you are reading this someone is talking about your business.

Content Sharing: the What and Why

Social Marketing Forum

We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

QR Codes: Focus on the Benefit, not the Technology

Social Marketing Forum

Did you ever wonder why your QR code is not used, or is not leading to the expected results and goals? [.]. Using QR codes is an easy way to connect with your customers and prospects. However, most of the time they are used from an ‘innovation’ perspective rather than being part of a mobile strategy. Infographics Mobile mobile marketing QR

Social Media Risk Management: Taking Measures

Social Marketing Forum

While Gartner estimates not responding via social channels can lead up to a 15% increase in churn rate for existing customers and ignoring social media is not [.]. One of the most debated topics regarding social media is risk. Fear of reputation disasters and even of simple comments still withholds many businesses to use social media. Research Social media marketing Altimeter Group social media risk management

Will Twitter More Than Triple Revenues In 2011?

Social Marketing Forum

That’s a question that comes up quite a bit regarding one of the leading social media platforms on the planet right now. People may be all “a twitter” about Twitter, but can it make any money? eMarketer is predicting Twitter could earn $150 million in revenue in 2011. That’s a big boost compared to 2010. Research Social media marketing eMarketer Twitter

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Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet

Social Marketing Forum

Content is king in brand related but also in more lead nurturing and customer retention driven types of marketing. goal of content is to generate value and emotional connections for people through all the contact points with the brand or the company. Another goal is to create an environment where stories are born and nurtured. Stories that define the brand and immerse the clients in them. Content marketing Bob Gilbreath content marketing David Sable Joe Pulizzi Junta42 Marketing Foundation Wunderman

Sales 2.0: Shortening Sales Cycles Means Focussing On The Social Buying Process

Social Marketing Forum

Shortening the sales cycles is important because it leads to higher profit but also because sales cycles (certainly in B2B) appear to be longer than before. Trust is a crucial element in speeding up the purchasing decision. Research Sales B2B buying process George Silverman HubSpot OneSource Outsell Sales 2.0 sales cycles word-of-mouth

How Content Travels and Works in Social: Stories and People

Social Marketing Forum

For the moment my website is running on the HubSpot CMS and lead management platform. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. However, content in a social context is about more than that. People, their needs and the networks they use.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

Measuring ROI of Social Media, Online Video and Mobile: Facts and Failures

Social Marketing Forum

Marketing ROI as an approach should also lead to an overall view on the return of marketing, starting from the several mentioned micro-elements. The fast evolutions in the digital landscape (social media, mobile, online video, etc.) give a lot of marketers a hard time adjusting their marketing mix in such a way that they create more value for their company and for their customers, prospects, and all other people in the ecosystem around their business. However, often that’s an excuse for not innovating and a sign of not being able to properly measure at all. Mobile. Online video.

Do You Earn The Trust Of Your Subscribers, Fans And Customers?

Social Marketing Forum

Content is not only about sharing, being found, engaging, telling stories, lead nurturing and providing the information or other types of content the ecosystem in and around our business needs. It is also about trust. Content marketing Email marketing content email marketing

Ten Lessons Social Media Marketers Can Learn from Email Marketers

Social Marketing Forum

They know that email marketing has an important role in the overall marketing strategy, including providing customer service, improving customer loyalty, acquiring and nurturing leads, CRM and much more. This content becomes a story that leads to word-of-mouth. A while ago I posted an article on The eMail Guide , as the name says a site about email marketing and run by a few extremely nice people. As I write a lot about social media marketing and email marketing I wrote a post called “Why email marketers understand social media best (even if they don’t know it)&#. Content.

The Power of Choice

Social Marketing Forum

We miss the point that the power actually resides in having the ability to make a choice and not in what that choice may lead to. In other words, we think it’s powerful because of the rewards it avails us, but really what is powerful is the fact that we can make a choice – any choice, good or bad. Brand marketing Cross-channel cross-channel marketing online marketing tips & tricks

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

Customer Service, Social Media and Email: Data and Tips

Social Marketing Forum

And although channels such as email still play a leading role, you can be sure that customer service requests via social media and Web 2.0 Today we are using all possible channels to provide customer service to our customers. People demand 24/24 and 7/7. I don’t mind adding to it that people have inflated expectations and sometimes demands that are exaggerated. We live in a society of instant gratification and, to be honest, I personally find this rather sad. Customers and businesses will increasingly include social media. That does not have to be because they do it wrong.

Skype 12

Three Easy Tips To Build Long-Term Social Media Relationships

Social Marketing Forum

Social media marketing, just like all forms of marketing, is mainly about long-term relationships: building relevant interactions with prospects and customers that lead to a two-way increase of value and loyalty. Read tree simple tips to get there. Social media marketing blogging consistency relationship marketing social media marketing Twitter

Chris Brogan: All These Numbers Like Friends and Followers are Useless

Social Marketing Forum

For those of you who don’t know, Chris Brogan is one of the world’s leading figures in social media. started by leaving my role as an applications engineer in a wireless company to run Jeff Pulver’s Video on the Net conference, and from there, I took on several roles, eventually leading to starting my own company. Did you get more qualified leads? Essentially. 2. Be helpful.

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Content Marketing: Marketers Finally Start Looking Inside the Box

Social Marketing Forum

personalized and planned content marketing strategy results in more conversion, better customer relationships, lower cost-per-lead and higher ROI. Content marketing and the increasing attention paid to it in B2B marketing, is about the changes in the behaviour and wishes of the customers and prospects. B2B marketing Content marketing content marketing Joe Pulizzi Junta42 marketing automation

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Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

A Good Reason to Invest in B2B Marketing Content: Sales

Social Marketing Forum

Content marketing is about conversations, conversion, value, social media, lead nurturing, acquisition, inbound and outbound. Content is important in both B2C and B2B marketing but as a B2B marketer I would like to look with you briefly at how content is used in lead management, customer interactions and how B2B content marketing ultimately is…sales. We all have been using white papers to generate leads for decades and we have always known that content is crucial in engaging email recipients, having our websites found and providing our customers with valuable information.

Remaining Professional with Social Media

Social Marketing Forum

This naturally leads one to question—if social media is beneficial to those involved with it, or if it will create more of a divide amongst individuals who don’t have access to the Internet on a daily basis. At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. What do you think? Is social media overall beneficial or detrimental to society as a whole? The new technological obsession has transformed the definition of staying connected. Don’t fall into this trap.

Using Customer Cases in Marketing and Sales 2.0

Social Marketing Forum

They can be used to improve SEO, for word-of-mouth marketing purposes and obviously in lead nurturing processes. One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. One always learns more in the real world. When defining the approach for the customer cases, there was some debating.  Because customer cases can be so much more than what they are traditionally used for as you can read in this post. This is still the case for most businesses.

Tips to Optimize Conversion of Online Forms

Social Marketing Forum

From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential. The progressive acquisition of data during the lead nurturing processes or the further development of relations and interactions with people (think of email marketing) is important. Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important. The layout, location and content of the form are also very important.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Social Media and Email Integration Beyond Sharing Tools

Social Marketing Forum

You already know that, in order to be shared, content has to be…share-worthy, you also know that wisely including sharing options in email can lead to great results as several case studies have shown. Sharing tools are just a tiny detail in the convergence of social and email. Some thoughts on taking your social email marketing some steps further as I posted them recently on my blog. Many email marketers have discovered that social media and email marketing can be a perfect fit. The list of ESPs that provide sharing tools and functions in their email marketing solutions keeps growing.

The Digital Leverage Effect of Social Media and Email Marketing Integration

Social Marketing Forum

The mutual strengthening of integrated channels: Secondly, it depends on the reinforced effect of the various channels which lead to the ‘leverage’ effect. Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog , a great resource for those who want to be kept well informed of every new development in the email marketing world. It made me think more than I already do about the role of content, e-mail marketing and social media from a cross-channel perspective. wrote a post about it on my blog. Here it is. And it’s all about people, right? call the shots.

Do You Earn The Trust Of Your Subscribers, Fans And Customers?

Social Marketing Forum

Content is not only about sharing, being found, engaging, telling stories, lead nurturing and providing the information or other types of content the ecosystem in and around our business needs. It is also about trust. Content marketing Email marketing content email marketing

The Purposes of Content and Conversations

Social Marketing Forum

The road to doing this is tapping into the power of word-of-mouth and thus stories and content, by increasing customer value and loyalty (where content is crucial as well) and by generating leads and nurturing them using, among others, relevant and adapted content. Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. But that does not mean it’s the only thing that matters. Context is important as well. social brand is defined by people and stories. It’s not just about the brand.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Getting S.M.A.R.T on Social Media Data

Social Marketing Forum

Monitoring and listening must lead to action and engagement. It’s also a bit like in search engine optimization and search engine advertising: yes, you can do it yourself as well but what’s the return on investment of time, learning curve and…mistakes as compared to number of generated leads for instance? Do you care about what your prospects, customers and competitors say about your business, your industry and your products? Are you where your customers are? Do you know how effective word of mouth is? Do you use social media and the proper tools to measure, engage and act?

Prospecting the Social Customer

Social Marketing Forum

Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. prospect becomes ‘lead’ if he gets identified as a potential customer and steps into the influence sphere of a business. Leads are passed to sales when, after the necessary lead nurturing, they are “ready&# to become a “customer&#. Jot down the clear link between CRM, relationship marketing and lead nurturing. We suspect that someone could be a potential lead by focusing on a range of targeting options, segmentation, etc.

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. have no issues with that but do these companies know what a qualified lead is? by Achinta Mitra appeared first on Industrial Marketing Today.

Is Anyone Leading Lead Management?

ViewPoint

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company. Telemarketing Outbound (qualification and lead generation). Digital Agencies.

Staffing and Launching Your Content Marketing Program

These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. original photography as something Steve the Lead.

Introduction to Lead Management

B2B Lead Generation Blog

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.

Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation Blog

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. As Debbie Pryer, Program Manager, Siemens Healthcare , discovered, finding the right balance between lead quantity and quality takes trust, teamwork and planning.

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15%  of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. challenge. Create a marketing funnel .

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. That, ultimately, is what lead nurturing is designed to do – move leads towards opportunity and close. The results were dramatic.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Most marketers struggle to land enough leads, and enough quality leads. Struggling with your lead generation efforts?