| | | Social Marketing Forum | |  Leads | 28 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM NOVEMBER 28, 2010  How Content Travels and Works in Social: Stories and People For the moment my website is running on the HubSpot CMS and lead management platform. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. However, content in a social context is about more than that. People, their needs and the networks they use. | SOCIAL MARKETING FORUM NOVEMBER 20, 2010 Using Customer Cases in Marketing and Sales 2.0 They can be used to improve SEO, for word-of-mouth marketing purposes and obviously in lead nurturing processes. One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. One always learns more in the real world. When defining the approach for the customer cases, there was some debating. Because customer cases can be so much more than what they are traditionally used for as you can read in this post. This is still the case for most businesses. | | | | | |
| SOCIAL MARKETING FORUM NOVEMBER 22, 2010 Tips to Optimize Conversion of Online Forms From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential. The progressive acquisition of data during the lead nurturing processes or the further development of relations and interactions with people (think of email marketing) is important. Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important. The layout, location and content of the form are also very important. | SOCIAL MARKETING FORUM NOVEMBER 26, 2010  Primer: Understanding Word-of-Mouth Marketing in the Social Media Age Word-of-mouth leads to new customers, shortened sales cycles, improved branding and much more. WOM leads an own life that is linked to the scale of the networks. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. Warning: while you are reading this someone is talking about your business. | SOCIAL MARKETING FORUM DECEMBER 4, 2010 Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet Content is king in brand related but also in more lead nurturing and customer retention driven types of marketing. goal of content is to generate value and emotional connections for people through all the contact points with the brand or the company. Another goal is to create an environment where stories are born and nurtured. Stories that define the brand and immerse the clients in them. Content marketing Bob Gilbreath content marketing David Sable Joe Pulizzi Junta42 Marketing Foundation Wunderman | SOCIAL MARKETING FORUM DECEMBER 6, 2010 Three Easy Tips To Build Long-Term Social Media Relationships Social media marketing, just like all forms of marketing, is mainly about long-term relationships: building relevant interactions with prospects and customers that lead to a two-way increase of value and loyalty. Read tree simple tips to get there. Social media marketing blogging consistency relationship marketing social media marketing Twitter | | | | | | | |
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SOCIAL MARKETING FORUM | SUNDAY, AUGUST 19, 2012 Research: B2B Buyers Want Content
There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. Are you looking for proof that content marketing is the way to go in B2B marketing? You have it. However, there is just one solid way, besides [.]. B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social media MORE >> -
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010 Content Sharing: the What and Why
We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. MORE >> -
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010 The Digital Leverage Effect of Social Media and Email Marketing Integration
The mutual strengthening of integrated channels: Secondly, it depends on the reinforced effect of the various channels which lead to the ‘leverage’ effect. Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog , a great resource for those who want to be kept well informed of every new development in the email marketing world. It made me think more than I already do about the role of content, e-mail marketing and social media from a cross-channel perspective. wrote a post about it on my blog. Here it is. And it’s all about people, right? call the shots. MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, NOVEMBER 24, 2010 Ten Lessons Social Media Marketers Can Learn from Email Marketers
They know that email marketing has an important role in the overall marketing strategy, including providing customer service, improving customer loyalty, acquiring and nurturing leads, CRM and much more. This content becomes a story that leads to word-of-mouth. A while ago I posted an article on The eMail Guide , as the name says a site about email marketing and run by a few extremely nice people. As I write a lot about social media marketing and email marketing I wrote a post called “Why email marketers understand social media best (even if they don’t know it)&#. Content. MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, SEPTEMBER 12, 2012 Top six reasons why you should use LinkedIn as a B2B marketer
The network allows you to build relationships, establish thought leadership, generate leads, gain insights, do market research, improve reputation and build online communities. LinkedIn is far most the important social network to reach out to business byers and connect with professionals in general. Create awareness and improve reputation. LinkedIn is an ideal platform to [.]. B2B marketing Social media marketing B2B LinkedIn MORE >>
- Sales 2.0: Shortening Sales Cycles Means Focussing On The Social Buying Process SOCIAL MARKETING FORUM | MONDAY, DECEMBER 13, 2010
- QR Codes: Focus on the Benefit, not the Technology SOCIAL MARKETING FORUM | THURSDAY, AUGUST 16, 2012
- Measuring ROI of Social Media, Online Video and Mobile: Facts and Failures SOCIAL MARKETING FORUM | WEDNESDAY, NOVEMBER 24, 2010
- A Good Reason to Invest in B2B Marketing Content: Sales SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
- Will Twitter More Than Triple Revenues In 2011? SOCIAL MARKETING FORUM | MONDAY, JANUARY 24, 2011
- Chris Brogan: All These Numbers Like Friends and Followers are Useless SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Social Media Risk Management: Taking Measures SOCIAL MARKETING FORUM | FRIDAY, AUGUST 17, 2012
- Content Marketing: Marketers Finally Start Looking Inside the Box SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010
- Customer Service, Social Media and Email: Data and Tips SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Social Media and Email Integration Beyond Sharing Tools SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Remaining Professional with Social Media SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Do You Earn The Trust Of Your Subscribers, Fans And Customers? SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 11, 2010
- Prospecting the Social Customer SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010
- Do You Earn The Trust Of Your Subscribers, Fans And Customers? SOCIAL MARKETING FORUM | SUNDAY, JULY 3, 2011
- The Purposes of Content and Conversations SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- The Power of Choice SOCIAL MARKETING FORUM | TUESDAY, MARCH 1, 2011
- Getting S.M.A.R.T on Social Media Data SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010
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