SnapApp

MAY 29, 2018

You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. And, it all starts with marketing efforts that fill the top of the funnel with poor quality leads: Or, put another way, poor lead qualification. Leads are the people behind your CRM data.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

OCTOBER 8, 2019

Because marketers can know so much more about their prospects, efficiently prioritizing the best leads requires a system to make sense of all of that information. Marketers use lead scoring models to sort prospect data. What is an inflated lead score? What is an inflated lead score? The cost of inflated lead scores.

Lead Ranking 73

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 73

SnapApp

OCTOBER 24, 2019

To be effective in today’s environment, landing pages need to convert AND qualify leads to be effective. Try the ideas to make sure that your landing pages attract and convert qualified leads. Setting your landing pages up to entice visitors to convert is the first step in building a high quality lead operation for your business.

High Quality Lead 89

High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Why Generating Sales-Ready Leads Is a Challenge. But you don’t really know what those leads want, or who they are.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

OCTOBER 17, 2019

High MQL targets force many marketers to send all of their leads to sales. But this approach ultimately drives down conversion rates, and teaches sales not to follow up on marketing leads that are likely to be dead ends. . Recognize that not all leads are created equal. Set up nurture campaigns. Set up nurture campaigns.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

SnapApp

SEPTEMBER 20, 2018

Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. Yet, lead qualification seems to be a particularly troublesome pain point for marketers and salespeople alike. How we as marketers define what makes a lead marketing qualified. Source ). The first step?

Marketing Qualified Leads 81

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 81

SnapApp

SEPTEMBER 26, 2019

Marketers often see disqualification as a negative part of sifting through to find the best leads: unsubscribes from email nurtures are hard losses, and an uncovered mismatch in company size or revenue means marketers have one less lead to count toward their monthly goals. . How marketers win by disqualifying leads.

Lead Ranking 61

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Demand 61

SnapApp

JANUARY 24, 2019

Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. But for some reason, they’re still on the fence.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

SnapApp

AUGUST 22, 2019

The need to supply great leads for sales is not going away, but is lead volume really the right measure of marketing success? . B2B marketers are in the business of finding qualified leads for their sales team. But research shows that sales teams routinely ignore 50% of the “qualified” leads marketers worked to send them.

Lead Ranking 67

Lead Ranking Sales Qualified Leads Marketing Qualified Leads Lead Scoring 67

SnapApp

OCTOBER 2, 2018

Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome. It makes sense, too.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. Sales and marketing today both work tirelessly to generate more leads to hit increasing revenue goals, but those leads aren’t translating into customers.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. Or are you?

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Ranking 76

SnapApp

SEPTEMBER 17, 2019

Marketers are working hard today to not only generate leads, but to get quality leads over the finish line to sales to become customers. However, marketers can optimize their demo request process to sift out leads displaying buying intent from the rest of the pack simply showing interest.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Lead Qualification Leads 48

SnapApp

SEPTEMBER 23, 2019

What qualifies as a “better” lead? There are lots of ways to gather intel about your leads. Adding those questions to high traffic content has helped marketers convert more leads, gain meaningful insights, and respond with the right messaging and follow up. . But how do you get it?

Lead Qualification 54

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 54

SnapApp

JANUARY 3, 2019

Today, we’re talking about something that we’re all focused on right now—providing sales with high-quality leads to kickstart 2019 revenue and generating momentum for Q1. In fact, 40 percent of marketing professionals have bonuses that are directly tied to the number of leads they bring to sales. Talk about a gift that keeps on giving.

Webinar Metrics 54

Webinar Metrics Sales Qualified Leads High Quality Lead Lead Ranking 54

SnapApp

OCTOBER 17, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. This begs the question, why is it so difficult to drive the right leads down the funnel?

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Ranking 70

SnapApp

JULY 30, 2019

Marketers have been challenged to deliver a new buying experience at scale while still mining this changing landscape for quality leads. The best way to discover high quality leads and provide prospects with a personalized buying journey is to engage them in conversation early and often. So is what we’re doing working?

Lead Ranking 61

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Attribution 61

SnapApp

APRIL 9, 2019

Statistically speaking, over 70 percent of B2B marketers and salespeople say that webinars are the most effective channel for generating quality leads. Identify Qualified Leads Before Your Webinar Begins. But while killer slides are definitely important, that alone won’t fill sales’ pipeline with quality leads.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Webinar Metrics Lead Ranking 54

SnapApp

MAY 21, 2019

Editor’s Note: This is the second article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. In part one of this blog series, we looked at the ways marketers can lay the foundation for an effective lead generation strategy. Let’s get started.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

SnapApp

JULY 25, 2019

That means abandoning the tired model of calling an email address we got from a PDF download a sales-ready lead. Marketers today just need to take their PDFs from average lead gated content with limited utility, to content that fosters engagement and offers real qualification information that can help understand modern buyers.

Lead Ranking 59

Lead Ranking Top of Funnel Marketing Qualified Leads Sales Qualified Leads 59

SnapApp

AUGUST 6, 2019

SnapApp’s mission to help marketers generate better leads and a stronger pipeline for sales means that while marketers are the primary users of our platform, we also make tools to enable their sales teams. Improve alignment with marketing team on lead quality criteria.

Outreach 48

Outreach Sales Qualified Leads Marketing Qualified Leads Lead Ranking 48

SnapApp

AUGUST 1, 2019

You send over MQLs based on forms completed, events attended, white papers downloaded, or some combination of activities that yielded the right lead score. When 80% of MQLs never convert to sales, it’s not shocking that only 11% of sales teams have a positive view of the quantity and quality of the leads marketing sends over.

Lead Ranking 54

Lead Ranking Lead Qualification Marketing Qualified Leads Lead Scoring 54

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. They’re the leads that have been carefully and skillfully nurtured. Study after study tell this story: Only 25% of the leads marketers generate are high enough quality to immediately advance to sales. 61% of B2B marketers name generating high-quality leads as their biggest challenge.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Ranking 48

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. They’re the leads that have been carefully and skillfully nurtured. Study after study tell this story: Only 25% of the leads marketers generate are high enough quality to immediately advance to sales. 61% of B2B marketers name generating high-quality leads as their biggest challenge.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Ranking 48

SnapApp

AUGUST 4, 2015

Knowing your audience and engaging them with messaging that makes sense for them is how marketers are leading the business. In one case it was a family trip, another was a spring break trip, and another a retirement getaway. So as marketers emerge as leaders, remember to listen.

Marketing Leads 48

Marketing Leads Leads Lead Marketing Qualified Leads 48

SnapApp

MARCH 30, 2017

As B2B marketers, it can seem like we’re in a constant grind to deliver more: more content, more campaigns, more leads, etc. It’s overwhelming, and it’s too easy to get into a rhythm of just churning through things – capture names, score the leads , pass to sales, check the box. What Does This Have to Do With Lead Funnel Efficiency?

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Efficiency 48

SnapApp

OCTOBER 1, 2014

Fall is finally here and the leaves are changing--are your lead generation strategies keeping up? 78% of B2B marketers say that generating more leads is the biggest challenge they are currently facing, and that is where interactive content comes in! Content loading. Are you ready to see what interactive content can do for you?

Leads 59

Leads Lead Marketing Qualified Leads Buyer's Journey 59

SnapApp

DECEMBER 13, 2016

For the business, it’s a discovery tool that helps better qualify leads based on responses within the assessment – to see if they’re “ready.”. Overall, this makes the lead education process feel more organic and more personalized, as it’s not a formal sales pitch – and it’s a highly personalized experience, too. Image source.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 48

SnapApp

AUGUST 9, 2016

Lead forms are like eyebrows – you only pay attention if they look really good or really bad. Odds are you’re not getting attention for having the worst lead forms around, since they are pretty hard to mess up. At the same time, though, it’s just as hard to create a strong lead form that consistently converts for your company.

Top of Funnel 48

Top of Funnel Creativity Examples Leads 48

SnapApp

FEBRUARY 1, 2017

So many blogs and articles speak on best practices for how to capture leads and convert leads, but I sometimes find it difficult to find the posts that point out more negative bad habits for losing leads. Attracting and converting leads has much in common with the standard practice of dating. You just captured a lead.

Leads 48

Leads Lead Marketing Qualified Leads Cold Calling 48

SnapApp

MAY 27, 2014

Although B2B marketers face a slew of challenges on a daily basis, the one challenge that remains constant is the need to feed the sales team with new leads. Not surprisingly, 78% of B2B marketers state that generating more leads is the biggest challenge they are currently facing. Take EMC for example.

Lead Ranking 48

Lead Ranking Lead Scoring Webinar Metrics Generation 48

SnapApp

SEPTEMBER 2, 2015

Marketing teams face a perpetual challenge: create content that captures new leads within a manageable budget. The interactive structure offers a palatable experience for leads, without requiring that they wade through long-form copy. As new content forms emerge, it’s easier than ever to meet this challenge with a bit of creativity.

Lead Capture 48

Lead Capture Lead Ranking Lead Scoring Budget Programs 48

SnapApp

MARCH 9, 2015

You’ll need a topic that resonates with your audience, the right balance of questions and additional information, a way to capture leads, and a way to provide value to your audience. Read our step-by-step guide to build a quiz for B2B lead generation in our guest post on the OpenView Labs blog. But what if the leads don’t start coming?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Generation 48

SnapApp

MARCH 19, 2015

I know our team at SnapApp finds events to be incredibly powerful for lead generation and opportunity creation – but they’re also expensive. Yes, events are expensive, but if they’re your biggest driver of leads you’ll quickly make that investment back in closed business. Want to learn more about boosting lead gen at events?

Lead Ranking 48

Lead Ranking Lead Scoring Generation Leads 48

SnapApp

NOVEMBER 13, 2015

Two of the four rounds were sponsored by clients, who received exposure, brand awareness, and all lead submissions. At the end of each quiz, contestants were sent to a lead gen form consisting of only their email address. A button directed the contact to continue to finish the lead gen process in Eloqua. Content loading.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

SnapApp

APRIL 8, 2015

In the spirit of March Madness, over here at SnapApp we set up a bracket of the top lead generation channels for modern marketers. After three rounds of intense competition, one lead gen channel has emerged victorious: the website! So, what makes the website such an effective lead gen channel? Content loading. .

Lead Gen 48

Lead Gen Advertising Channels Lead Ranking Lead Scoring 48

SnapApp

JULY 11, 2016

Demand Gen Report recently released new data on the current state of lead scoring , which spotlighted some important insights marketers need to know. In this post, we’ll look at three of the major takeaways from this report, their implications for content marketing, and some tips for improving your lead scoring efforts overall.

Lead Ranking 48

Lead Ranking Lead Scoring Top of Funnel Marketing Report 48