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Michael DamphousseAug 3, 2010 3:23:00 PM1 min read

The Demand Gen Capital of the World: New England

b2b sales leadsLead Generation is an "industry" in New England, going back to the early days of the Route 128 Technology Highway.  At one point some entrepreneurial soul spun off from one of the big companies, such as Digital or Wang, and there you have it -- the 1st leads of an industry were generated.

Now there are over 1500 third-party lead gen employees in the area, not to mention all the companies that have based their outbound efforts in the area. 

The following competitors all call New England home.  We know most of our competitors and consider many of them friends:

A Better Call, Inc.

By Appointment Only        

Call Center Services

Chameleon Group

eCoast Sales

Good Leads

Green Leads

LeadSpark

Mansfield Sales Partners

Marketing Connections

1stLeads

WhiteSpace Strategy Partners

(If I left one off, leave me a comment and I'll add them to the list)

Years ago, we were confident at Green Leads that setting up shop in Andover, MA was a good decision.  It's a beautiful town, 20 minutes north of Boston, has a T (rail) station, fantastic reach to the lead gen talent pool ... and Linda and I were living there.

Half of these companies are located in the Merrimack Valley, with Andover in the center of the map.  Did that make it the demand gen capital of the world?  It may have been debatable, but then the largest of the appointment setting clan, By Appointment Only, moved across the street, I guess that sealed the deal. 

New England is now undisputedly the demand gen capital of the world. 

So if you are looking for BAO competitors, just look over your shoulder.  There are plenty in the area, and although Green Leads has moved to all virtual,  the management team is based in New England.

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