Trending Sources

7 Benefits of Using Lead Generation Software


This is where lead generation software can be invaluable. Although it’s likely that your business adopts a multi-channel marketing approach, through elements such as content, email marketing, advertising and social media, lead generation software provides added value. In turn this leads to increased conversions, ROI and company revenue. Without

7 Simple Improvements to Increase Website Lead Generation


Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation. Here are some ways to improve the lead generation on your website… 1. Lead Collection One mistake that many businesses make is to have zero ways of collecting leads on their websites. Talk in these terms instead of a feature list.

Thesis vs Genesis – Comparing Premium WordPress Themes


Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy!

Price 155

Interview with David T. Scott — Author of The New Rules of Lead Generation


Scott, author of The New Rules of Lead Generation  (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. 1. Almost 90% of all companies use some kind of lead generation marketing. We live in an interesting time for lead-generation marketing.

Rules 79

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

6 Ways to Increase Word of Mouth Referrals with Social Media


Besides helping increase reputation as an expert in your field, social media also provides the opportunity to increase the conversations that people are having online about your company (which, if positive, can lead to an increase in referrals). Many small businesses rely almost entirely on word of mouth referrals for new business. Build Relationships – People buy from people.

Amplify Your Business with Social Media Giveaways


This tactic is a shameless way for businesses to motivate customers to share their virtual address book with them—this way, they can get more leads and expose their products or services to more individuals. By now, most companies are engaging their customers in some way through social media. If you haven’t yet tried hosting a giveaway via social media, it may be time to do so. Marketing

Spam 38

5 Strategies for Managing the Twitter Firehose


Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Searches Twitter has a great search tool for seeing what conversations are happening. photo by Official U.S.

Understanding the Online ROI of Offline and Online Advertising


The homepage of your site is the worst place possible because not only does it make it more difficult to track the effectiveness of your advertising, it makes it hard for visitors to know what to do next, which will lead to poor conversions and return on investment. ROI (return on investment) is about an increase in hard cash as compared to the cost of the campaign. News & Notes

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

lead generation, sales enablement, etc.) • What are the demographics of its audience? lead generation, education, partner enablement, etc.). Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution.

Ways to Empower Your Brand Ambassadors


Erica Moss is the community manager for Georgetown University’s online masters degrees in nursing , offering one of the nation’s leading nurse midwifery programs. United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University. Getting consumers to buy your product is one thing. So how do you do that? Channel the enthusiasm.

Successful Marketing Always Has a Return


Here are some possible returns: Increasing sales revenue — the obvious return when a marketing effort leads to direct sales. Driving lead generation — clearly linked to sales is the generation of quality leads. Increasing brand awareness which may lead to purchase consideration ($) down the line. The same is true with marketing decisions. What do you think?

ROI 44

Social Media Lead Generation


Wondering how you can generate leads from social media? Social Media Lead Generation [5 Steps]. How do you use social media for lead generation? Hubspot has this nice little presentation to give you some ideas. Remember it’s all in the execution, part of which is analyzing what went well and what didn’t so you can improve (or stop).

Pointers for using social media for lead generation


But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too. – Pointers for using social media for lead generation by Bill Gadless. Many B2Bs still think of social media as merely an image/awareness-building vehicle.  Instead, says Debbie, “we need to encourage people to come to our social pages;  and once they’re there, we have to create enough value for them to hang around.”. Assets. News & Notes

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

What Makes #ungeeked So Special


You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. You could say it was the variety and depth of topics — or that the price for a 3 day conference  was very reasonable. You could even say it was the quality of attendees and the small room so you met them all. Friendly & Open. Helpful & Giving. Interesting & Valuable.

Top Internet Marketing Strategy Links for the Week of November 11, 2013


Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

Give Your Marketing a Chance


Your key performance indicators (KPIs) are direct measures of success (leads generated, conversions, etc.), but you’ll also have secondary metrics that can help you understand what’s working before you have a lot of results (referring sources, visits, etc.). Short-changing your marketing can cause it to fail before you’ve even seen any type of success. Marketing

Top Internet strategy, marketing and technology links for the week of January 22, 2012


How to Use Email to Transform Leads Into Sales  (HubSpot). 30 Thought-Pro voking Lead Nurturing Stats You Can’t Ignore  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Maximizing Your Brand Presence on Google+  (Marketing Profs). Tips to Keep Your Website Ahead of the Curve in 2012  (Mashable!). HubSpot).

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

Nestlé’s GMO trial: A Case Study


Failure to do so can lead to drop-offs in sales, poor brand image, boycotts of your brand, and even legal action as seen in the Nestlé trial. Following a trial in Brazilian court this week, Nestlé corporation was ordered to begin labeling their food products as containing genetically modified ingredients. The U.S. If passed in November, Prop. do not label them. Nestlé’s GMO trial.

How To Improve B2B Lead Generation On LinkedIn


Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). While those stats sound great, most people tend to be unsure about what steps to take to generate leads. The thing is that lead generation isn’t limited to either your personal or your company page, it’s an amalgamation of both. News & Notes

Leveraging Social Networking for B2B Lead Generation


B2B companies, even when they do use social media, tend to overlook it as a relationship builder and a lead generation channel. In lead generation, referrals are often the best source, and social networking provides an opportunity to build relationships with those in your customers’ networks. How do you use social networking for B2B lead generation?

Top Internet Marketing Strategy Links for the Week of September 23rd, 2013


Best Of News & Notes

Content Strategy for Marketing

leads, from your small content effort? your reputation, earned media, sales or sales leads, and. Strategy That Leads to More Work. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. Content to.

Data Visualization: the Way of the Future, or Just a Trend?


Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedback to determine what products customers want, and better understanding customers’ opinions on current products and services. About the Author. and Chicago, IL.

Top Internet strategy, marketing and technology links for the week of January 14, 2012


Why social media is leading to a new era of identity    (Simply Zesty). Lead Nurturing Emails Every Business Should Send (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012…  . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Mastering the Art of Slow Blogging (ProBlogger). BrandBuilder).

The 1 Billion Dollar Question: How Can I Use Instagram for My Business?


Naturally, this leads many to scratch their heads and wonder: So how can this be utilized for businesses again? She writes for an online resource that gives advice on topics including business credit cards to small businesses and entrepreneurs for the leading business directory, This puts a little bit of editing power into the hands of non-editors.

Media 40

6 Lead Nurturing Emails Every Business Should Send


Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course! In fact, HubSpot’s own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. If you send only one lead nurturing email, the educational email is the one to choose. Emails That Educate. News & Note

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

How to Improve Social Networking for Your Business


Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. Image via Wikipedia. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? A lot of those pages are graveyards now. Put some time into it. Run an advertising campaign.

Top Internet strategy, marketing and technology links for the week of April 27, 2013


Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes

Top Internet strategy, marketing and technology links for the week of March 31, 2012


63% of B2B Companies Don’t Generate Leads From Social Media  (HubSpot). B2B Marketing in a Downturn Part 1: Lead Generation and Lead Nurturing  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories  (AdAge). Is Social Media Strategy Required or Redundant?

Affiliate Marketing Tips – Future of Publishing


Targeted leads produce the highest conversion rates, but does it even matter for the publisher if they’re getting paid per click? Many publishers genuinely want their PPC merchants to succeed, but they simply won’t drive results without getting some form of payment each time a sale is made. Highlights: Market toward people you know…. Future of Publishing is sponsored by VigLink.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Top Internet strategy, marketing and technology links for the week of April 7, 2012


Frequently Missed Lead Gen Opportunities for Your Homepage  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). Fight Premature Monetization – Add a Second Step to Your Content Marketing  (Convince and Convert). Small Biz Trends). brick by brick).