Savvy B2B Marketing

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10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business. Effective B2B lead generation requires strategic planning and persistent monitoring. Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same. clear strategy and well-planned campaign means clever targeting with a much better chance of generating quality leads. 2.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. After this transaction occurs the visitor is at the top of the funnel (TOFU) and can be placed in a lead nurturing email campaign with the intent of moving them down the funnel.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

And then nothing happens; your leads just vanish into the ether. Lead score. Are they a hot lead or distinctly cool? Before you go to the trade show, work out a lead scoring system so that you can ensure leads are properly prioritized. The problem is that they often come with inflexible recording systems making it hard to adapt lead scoring to your needs.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

Borrowing from a blog I wrote on The Power of the Human Voice in Lead Qualification & Lead Nurturing , here are eight characteristics traditionally associated with live one-to-one conversations along with suggestions on how they can be incorporated into other forms of content to make it more dynamic and powerful. 1. Personal connection. Understanding. Serving. Q&A. ” 6.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers. 1. Generate leads – When customer stories are used as offers in campaigns, they drive prospects to your site where they can sign up for events or demos, or download content. Make sure your teaser is appropriately attractive.

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Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

All of which helps assure the rest of the hard work I’m doing (creating content, lead flows and scoring rules, and analyzing the results) won’t go to waste. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! wanted to play with the marketing automation software and start blasting out content. Learning Curve. Irrelevant?

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

And, such strategies as seller segmentation and seller nurturing are as important to the enablement process as buyer segmentation and lead nurturing are to the customer acquisition process. We're pleased to present this guest post by Jody Canavan, president of Launch International. For more than two decades, I've made my livelihood supporting salespeople. Nurturing Sales. And more.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

lead generation, sales enablement, etc.) • What are the demographics of its audience? lead generation, education, partner enablement, etc.). Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution.

5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

That means marketers are no longer being asked simply to deliver a bunch of leads – they’re being held accountable for making sure those contacts turn into actual revenue. Break down the silos In too many organizations, marketing and sales teams operate separately, with little collaboration beyond marketers stuffing leads into the sales pipeline. Those people can share valuable opinions and insight that will help marketing do a better job at nurturing leads until they are “sales ready”. We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

According to Junta42, marketers are currently using a potpourri of performance metrics, but not enough to overcome the confidence issues: Usage metrics such as Increasing Web Traffic (56%) and Driving More Sales Leads (36%). Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Sales Lead Quantity.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

Rebellion : When you’re rebellious, you change the game by leading the audience astray, i.e., lure others away from the competition by offering an alternative; disrupting the status quo (such as by injecting irreverence into straightforward messages); and encouraging people to experiment with new behavior and beliefs. So how can you apply these triggers to your content?

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Find at least five influential individuals in your business who blog or contribute articles to online sites associated with the leading publications. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. It’s time to come out of you shell. Comment.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

Savvy Week in Review: April 27

Savvy B2B Marketing

Marketing Scores Leads, So Why Doesn’t Sales Score Opportunities? TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week! How to Get People to Click a Link in a Newsletter by @jonbuscall. Don't overcomplicate things. Key words.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

Maintain patience and pay attention to month over month, and sometimes year-over- year trends when evaluating metrics like keyword visibility, traffic, and leads generated from search. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements. This includes: HTML titles. Meta descriptions.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

Delivering a buyer experience that leads to recognition and word-of-mouth recommendations. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. But to get a true sense of just how well they stack up, organizations should assess their competitors in three areas: Idea marketing.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

Unfortunately, far too many companies know just the basics about their prospective buyers , leading to white papers that miss the mark. About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. That's why this study from IDG Connect caught my eye.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

About the Author: Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple.” Find New Customers helps companies with 50 to 5,000 employees and complex products implement lead generation programs to improve the way you find and acqu i re high quality sales leads according to David Meerman Scott, author of The New Rules of Marketing & PR. Flesh out ideas.

Email by the Numbers

Savvy B2B Marketing

For example… Generate 50 new qualified leads from medical device manufacturers. Here are some points to consider: Use a format that leads the eye from top to bottom. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. Email seems like the perfect solution. Execute.

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4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Go ahead.

Savvy Survey - Do you repurpose content from other blogs?

Savvy B2B Marketing

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool Coming up with orginal content for a blog 5 days a week is hard! We at Savvy know because there are 6 of us and even with the strength of numbers we often recruit guest posters, crowdsourced posts and our Friday Wrap Up to give our blog readers new information each day.

Content Strategy for Marketing

leads, from your small content effort? your reputation, earned media, sales or sales leads, and. Strategy That Leads to More Work. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. Content to.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content.

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. Marketing automation systems have reached that magical moment when people start to want one without knowing exactly how they’ll use it. Here are some errors to avoid along the way. 1. Not really.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

All of which leads to the Zero Moment of Truth, coined by Google; check out this terrific post by Velocity Partners in the UK about how ZMOT impacts B2B. We’re spoiled by the experiences we have with leading brands like Amazon and Zappos. We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase.

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Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

You can have a terrific idea, but if it doesn’t map to your offerings, it won’t lead anywhere. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. In March, I attended ITSMA’s road show on Thought Leadership Marketing: Moving from Ideas to Revenue. Why is this ?

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

More importantly, metrics such as the number of sales accepted leads, marketing contribution to pipeline and marketing contribution to revenue tell the true story of how marketing is doing. At the same time, marketing is tasked with delivering high-quality leads to sales. One of the biggest reasons marketing and sales fail to gel is that there is no defined process for managing leads.

Savvy Week in Review: June 22

Savvy B2B Marketing

Lead Generation: When To Use Registration Forms by @BrennerMichael. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Whether you are spending time by the pool or staying cool inside, we hope you are getting a bit of time to enjoy this time of year. Happy Friday, everyone! – by @ScottAVaughan. Hooray

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend.

Why Design Matters in Content Marketing

Savvy B2B Marketing

arefully considered typography establishes different reading levels, leading to increased understanding of the information. About the Author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. Margery created a fantastic design for the eBook. wrote for AG Salesworks last fall. Why is design is such a critical element of the content that companies publish? A. 65% of people are visual learners.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Leads: how many leads are captured from campaigns or from the contact us form. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Here’s what it takes to research and prepare for your foray into social media marketing.