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Sell Me This Pen. Some Advice for Technology Marketers

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Every year we hear about how content being produced by marketers is fluff, that leads aren’t “qualified” and that IT buyers (especially developers) cringe at the sound of “marketing” While this is harse and there are some stellar marketers out there… it’s a reality we must face…and address. Technology Marketers Need to Know How To Sell.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

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Finally, we share great insights from leaders on what it takes to lead in today’s business climate and new ways to innovate using agile methods and teams. Suite 5) What Does it Take to Lead In Today’s Business Climate? We suggest that IoT will be adopted by enterprises but warn that security needs to be at the core of all IoT products and services. Where’s it Happening Now?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

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In “ 5 Predictions for Influencer Marketing in 2016 “ , Onalytica (an  influencer tool we are piloting) state that “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. Government thinks they need to lead when it comes to innovation and helping companies start and grow.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

In 5 Predictions for Influencer Marketing in 2016 , Onalytica (an  influencer tool we are piloting) state that “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. Government thinks they need to lead when it comes to innovation and helping companies start and grow.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

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The top 2 priorities for B2B marketers are generating more leads/contacts and converting them. This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Or they could be!

Linkedin for B2B Marketing

MI6 Marketing Agency

We’ve had success generating leads and biz prospects with Linkedin. Lead first with industry pain. LinkedIn will be more useful for us as individuals/companies share our desire to learn, lead, and serve. Blog Featured Business Development Lead Generation Linkedin Social Media Social Prospecting TwitterAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). Resume 2.0,

Twitter for B2B Marketing

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Worst reason: to pimp your brand. I don’t mind a shameless plug every once in a while, but lead me to more valuable info elsewhere. not 2 just go by follower #s, need 2 focus on quality not quantity / real leads vs big #s. Frankly – whichever team has the knowledge, skill, and right intent…should take the lead of the B2B twitter content. For us, Twitter less about direct sales leads, and more about becoming thought leaders, so we follow a ton of industry folks. Twitter has actually given us business leads – so there! Learn more here ).

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

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Strategies that embrace agility and measured flexibility, leaders who lead through engagement and motivation, and more organic, simplified corporate cultures that support divergent thinking are a start.  . Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

Stop Thinking Leads and Lists.Start Thinking Networks

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It’s time that B2B marketers look beyond lists and leads and start building their own strong professional networks and communities. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. See #5 below).

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

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Some want to lead, some want to help, some want to share and some want to watch. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile. CASE: A community for alpha moms. What you can do.

Inbound vs. Outbound: What’s Better?

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This chart from Hubspot’s 2011 State of Inbound Marketing Report shows that marketers value “inbound leads” more then “outbound” leads. Breaking down “lead sources” based on a specific tactic like social media doesn’t tell the full story. Because, there is hardly ever ONE source of a lead. It’s important that a “lead” is accurately defined.

How to Align Marketing & Sales

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Marketing, Lead Generation and Selling to CIOs. Blog Featured Industry News: B2B Marketing The B2B Specialists Podcast Business Development Buying Process Lead Generation Marketing Strategy TrendsAn Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. Christine has conducted extensive research on this topic and has experience in making marketing and sales alignment happen. Get yourself a cup of coffee, tea or something stronger and enjoy the interview. Related Posts.

Lead 27

5 New B2B Sales and Marketing Strategies

helps generate qualified leads, but moves customers through the buyer stages. generate quality leads, but to deliver valuable insights along a buyer’s journey. 3. “No matter how the CRM industry evolves, getting the sales and marketing teams. Encouraging lead alignment sessions around the customer journey with. platforms that connects marketing leads with sales opportunities.

B2B Company Websites

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Just for fun, here’s an image search for ‘business person’ increase of click to chat in B2B, very effective as it leads to qualified exchanges and helps to manage support. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Learn more here ).

Mi6 Quick Tip #7

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Marketing, Lead Generation and Selling to CIOs. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. Read more here.

CSO Insights Lead Generation Report Summary

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The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. Lead Generation Investment. Lead Gen Investment Plans 2010 (Source: CSO Insights). Related Posts: Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs. Author: Chris Herbert. About the survey.

B2B Marketing Framework

MI6 Marketing Agency

In B2B it always boils down to # of leads, # of deals and ultimately ROI. Too much effort has been put on “lead generation&# and interruption based marketing and sales prospecting. Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

Mi6 Tip #4

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Lead Optimization: Some Key Issues Marketers Need to Address. Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The key is to decide what data is important to track and analyse. This post is one such example. Here’s What To Do. What To Measure. What to do.

Are You Giving More than Your Receiving?

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Second, some marketers and sales professionals I’ve spoken with agree that communicating via email and social is important for awareness, lead development and retention. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Our Favourite Posts for Week of Feb 6, 2012. Can this be applied to business today?

Mi6 Marketing Wrap Up #18

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In this post Mark Organ, the CEO of Influitive, provides a real world case study that outlines the strategy and tactics he took in order to generate awareness for one of his strategic presentations entitled “How to Build a Billion $ Category” He provides a framework in which to engineer reach, awareness and leads for your content and the steps he took, along with his employees, advocates and influencers to make it happen. The Science and Psychology of Twitter: Why We Follow and Share. Date: July 3, 2014 | Source: Buffer | Author: Kevan Lee. The answer? The lesson?

Do You Have a Reference Program?

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Reps using their own accounts may lead to reference hoarding. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. Does this Sound Familiar?

Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. generate more leads” aren’t good enough. Meghan Casey, lead content strategist at Brain Traffic, suggests finding your organization’s. Consistent and continuous content publishing leads to organic engagement that drives.

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

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Slides 17-21: Key Interaction Intersection gaps marketing, lead generators and sales should be aware of. Lead Generation Optimization, Key Trends Analysis (CSO Insights, 2010) [paid research]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. What this Brief Covered.

March Mi6 Chart Toppers

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sound web strategy includes SEO, content production (blog posts, video, audio, visuals), direct responses, lead management and tracking, social sharing, monitoring and engagement. The role content and telemarketing plays in lead development needs to evolve. March 2011. Every weekday we share charts from various research reports, articles and posts that are relevant and useful (we hope!) to marketing professionals. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Let’s Get Started! These charts were viewed 29,137 times. Tweet.

The Prickly Side of Marketing Automation

MI6 Marketing Agency

Blog Featured Mi6 Quick Tips "Lessons Learned" Business Development Buying Process Email Marketing Engagement Lead Generation Marketing Automation Online Marketing Social ProspectingAre you using marketing automation to “nurture” prospects and customers? Or are you using marketing automation to alienate and tick them off? Are you using marketing automation as the lazy way to market and business develop? Give this some deep thought before you dismiss. Let me share an “unsuccess story”. Five Emails I Didn’t Need or Want. How so? Thanks Enjoy”. Ahhhh… ok.I think! Some Thoughts.

Mi6 Roundup: Are there cracks showing on Linkedin, Email Marketing, COBOL and the role of the CIO and CMO

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They talk about how CIOs are leading the digital transformation of their companies and that the path to the CEO office is through the CIO. Some of whom will grow, evolve and become key project leads, managers, directors and eventually the CIOs successor. Finally, we look a bit deeper into the role of the CIO and CMO. Sales and Marketing 1) Are the Cracks Showing on LinkedIn?

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

Top Posts This Week

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Source: B2B Lead Roundtable Blog) | Read the annotated post here. 4. Best Marketing Posts Blog Featured Blogging Branding Facebook Lead Generation Online Marketing Small Business Smartphones Social Media Social Media Marketing TwitterHelping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week.

Groundswell Blook Report, Chapter 1: Why The Groundswell and Why Now?

MI6 Marketing Agency

Big business is blogging and us older folks are leading the charge along with the younger folks like Kevin Rose. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. The authors ask and answer the questions why the groundswell and why now? FriendFeed Room: Chapter One references links and case studies from the book. Join the room and start a conversation. Get involved! 7:58 Final words of wisdom.

What’s the Deal with Venture Capital Funding?

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Companies can use social sharing, social networks and crowdsourcing to generate awareness and leads. An Angel, VC and Accelerator Provide Insights. An interesting interview with an angel investor, venture capitalist and managing director of an Accelerator regarding startups, investment options and where things are headed. They are great people to listen and learn from. Panelists.

Our Fav Posts, Week of November 21

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Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I. Source: B2B Lead Blog via @b2bleadblog ) | Read it here. 3. Our Favourite Posts for Week of Nov 21, 2011. 1. How To Be The Best Entrepreneur In The World. Source: Techcrunch via @jaltucher ) | Read it here. 2. Social Moxie in a Digital Marketing World. Source: scottmersy.com via @smersy | Read it here. Best Marketing Posts Blog Featured

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Our Fav Posts, Week of November 14

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Is Following More Important Than Leading? Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. for Week of Nov 14, 2011. 1.