| | | Loopfuse | |  Leads | 227 articles |
| Page 1 of 3 | Previous | Next | LOOPFUSE FEBRUARY 14, 2011 Real World Examples of B2B Lead Nurturing Finally, we are up to what everybody has been waiting for – examples of B2B Lead Nurturing from Implementing Lead Nurturing – A Practitioner’s Perspective. We asked Andy Ellicott, a B2B marketing expert, to describe some of his lead nurturing programs. Here’s what he said: Ellicott: “We have different lead nurturing campaigns in place to do [.]. Lead Nurturing Thought Leadership Andy Ellicott SMB Lead Nurturing Best Practices | LOOPFUSE JUNE 1, 2012  The Path to Landing Page Genius [Video] Inbound Marketing Lead Capture Marketing Automation Thought Leadership a/b test clever zebo landing pages WebinarWe had a great time this week with the smart folks at on-line marketing agency Clever Zebo doing a webinar on landing pages including digging into what makes a great one, things to consider, and some great A/B testing examples. The best call to action text for your buttons. | | | | | |
| LOOPFUSE SEPTEMBER 12, 2011 A 30 day email nurture plan for your startup Lead Nurturing Thought Leadership nurture startup startup marketingIf you are in the midst of starting or building out a company, you know how hard it is to get a product launched let alone get people to try it. We live in a world of limited attention spans and it is getting increasingly harder to keep someone’s attention once you get it. If you [.]. | LOOPFUSE OCTOBER 17, 2011  Marketing Automation Blueprint - The Ultimate "How To" Guide joined a UK technology start-up as Marketing Manager in 2009 and was immediately tasked with increasing the number of high quality leads to our sales team by 500%. Opsview’s new VP Sales wanted to drive inbound leads whilst ensuring that his team only worked on warm, inbound prospects. Lead Scoring in LoopFuse. Once a lead is in your CRM, then what? Tough call? | LOOPFUSE NOVEMBER 4, 2011  4 Lead Assignment Tips for Salesforce.com + LoopFuse If you have an abundance of leads from your inbound marketing system, then qualification becomes a challenge. Your Loopfuse system should be set up for positioning your sales team to qualify and convert leads based on various criteria which are part of your Lead records. Part of the challenge is to ensure that the flow of your Leads drives responsiveness from your sales team. | LOOPFUSE APRIL 20, 2012  A simple lead nurturing example for every business Looking for lead nurturing examples? One of the most beneficial things you can add to your sales process is an email lead nurturing campaign to engage with prospects through the middle of the funnel. This is also the time it is easiest for them to forget about you or for you to forget about them because of broken sales and lead nurturing processes. Look no further! | | | | | | | |
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LOOPFUSE | THURSDAY, AUGUST 18, 2011 Seven ways not to suck at lead nurturing
We recently had a discussion with Mac McConnell of Bluebird Strategies about how to do lead nurturing the right way. Lead Nurturing Webinars best practices Lead Management lead nurturingMac knows a thing or two about his given his previous senior sales experience at Sun Microsystems. You can watch the replay of the webinar by clicking here. Mac walked us through some great tips and examples [.]. MORE >> -
LOOPFUSE | MONDAY, MARCH 11, 2013  Create a Leads by Score report in Salesforce.com to prioritize sales efforts
This can all be summarized into a lead score that is a quantitative measure of how engaged (or not) a prospect is and, by extension, how ready they are for sales engagement. Lead scoring doesn’t have to be complex as a few simple scoring rules will allow the best opportunities to rise the top. Here is a quick “how to” on setting up lead scoring in LoopFuse. CRM Integration Lead Scoring Marketing Automation Salesforce.com leads by score salesforce.com reportingWe’re happy to help! We would love you to try out LoopFuse here. MORE >> -
LOOPFUSE | MONDAY, NOVEMBER 28, 2011  4 Reasons Why LoopFuse Forms Are The Best Web-to-Lead Solution
One question that seems to come up time to time is: “How do LoopFuse web forms differ from Salesforce.com’s Web-to- Lead feature?” Web-to- Lead and LoopFuse forms do share a lot of common functions, so I think that is where the initial confusion lies. LoopFuse forms can do everything Web-to- Lead does, such as capture data, return to a Thank You page, trigger an auto-response email, and assign registrants to a specific Salesforce.com campaign. There is quite a bit more, however, that LoopFuse forms can do for your Lead capture. Use Lead flows on submission. MORE >> -
LOOPFUSE | TUESDAY, MARCH 13, 2012  3 Tips On Getting Started with Lead Nurturing Emails
One of the places you will see the biggest impact from stepping up to a marketing automation approach is putting together a thoughtful and buyer-centric email lead nurturing program. This is not about sending emails every few days leading to frustrated buyers, potentially negative brand impact, and disappointing open/click performance. That is doing lead nurturing wrong. To do lead nurturing correctly and to guide you as you implement lead nurturing emails keep the following three things front and center: 1. It’s not about you. One size does not fit all. MORE >> -
LOOPFUSE | FRIDAY, AUGUST 10, 2012  Replay of email lead nurturing training session [Video]
We had a great session yesterday covering a quick product overview and then a deep dive into email lead nurturing. If you want to skip the product overview, the lead nurturing training starts right around 16:00 in the video below. Once you have that mapped out, then start with simple lead flow and grow from there. There is a great deal of flexibility in our lead flows so start with what you know and go from there. Want to get started with email lead nurturing? Read this post on a Simple Lead Nurturing Example for Every Business. Enjoy! MORE >>
- Setting Up a Simple Email Drip Campaign [How To] LOOPFUSE | TUESDAY, MAY 22, 2012
- A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To] LOOPFUSE | WEDNESDAY, APRIL 25, 2012
- B2B Speed Dating - How to qualify and convert trade show leads [Infographic] LOOPFUSE | THURSDAY, DECEMBER 13, 2012
- Increase prospect & lead capture rates. create an "Engagement Zone" LOOPFUSE | TUESDAY, SEPTEMBER 13, 2011
- Upcoming Webinar: Using Social Signals for Lead Generation LOOPFUSE | THURSDAY, JANUARY 31, 2013
- Replay of LoopFuse and Salesforce.com training session [video] LOOPFUSE | MONDAY, OCTOBER 8, 2012
- Our Marketing Outlook Survey Reveals Rising Budgets, Gaps in Reporting LOOPFUSE | TUESDAY, OCTOBER 9, 2012
- Create a segmented list as a follow up to your next email campaign LOOPFUSE | FRIDAY, SEPTEMBER 28, 2012
- 3 Steps to Preparing Your Organization for Marketing Automation and How Sales Plays a Role LOOPFUSE | TUESDAY, JULY 26, 2011
- Small Batch Marketing - What Microbreweries Can Teach Us About Marketing Automation LOOPFUSE | FRIDAY, SEPTEMBER 14, 2012
- Remove duplicates, compare columns, and other tips to use Excel to clean up your marketing data LOOPFUSE | WEDNESDAY, FEBRUARY 1, 2012
- Unbounce + LoopFuse = Landing Page Awesomeness LOOPFUSE | THURSDAY, FEBRUARY 16, 2012
- 4Cs of B2B Marketing: Campaign, Customer, Channel, Content LOOPFUSE | MONDAY, NOVEMBER 1, 2010
- How To Job Hunt Like a Spy (Part 3) LOOPFUSE | TUESDAY, NOVEMBER 2, 2010
- You do know what companies are visiting your web site, don't you? LOOPFUSE | WEDNESDAY, OCTOBER 26, 2011
- Are you getting gold medal results from your email lead nurturing efforts? LOOPFUSE | MONDAY, AUGUST 6, 2012
- The Most Popular Blog Posts of 2012 LOOPFUSE | WEDNESDAY, DECEMBER 26, 2012
- Lead Nurturing with Education LOOPFUSE | THURSDAY, JULY 21, 2011
- Webinar: Tuesday, January 17 - How to find, influence and convert more prospects into customers LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
- Keys to Lead Nurturing Success LOOPFUSE | WEDNESDAY, FEBRUARY 16, 2011
- Should you accept personal email addresses on your sign up forms? LOOPFUSE | FRIDAY, MAY 4, 2012
- Hiten Shah's Startup Advice: Test All Assumptions LOOPFUSE | TUESDAY, MAY 17, 2011
- Less Really Is More - Getting The Right Number of Fields on Your Form LOOPFUSE | MONDAY, APRIL 2, 2012
- 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing. LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
- Want a 178% increase in deals? MarketingSherpa lays out the ROI of marketing automation in an Opsview case study LOOPFUSE | WEDNESDAY, NOVEMBER 23, 2011
- Marketing Automation Buyer's Guide to Email Deliverability. LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
- Tips on email marketing, a marketing automation blueprint, and examples of B2B lead nurturing top the list of most popular posts of 2011 LOOPFUSE | TUESDAY, DECEMBER 27, 2011
- 4 Landing Page Designs for Better Lead Capture LOOPFUSE | MONDAY, SEPTEMBER 26, 2011
- Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails LOOPFUSE | TUESDAY, JANUARY 22, 2013
- Replay of Using Social Signals for Lead Generation Webcast [Video] LOOPFUSE | TUESDAY, FEBRUARY 12, 2013
- 10 B2B Sales and Marketing Metrics Worth Tracking LOOPFUSE | MONDAY, JANUARY 30, 2012
- LoopFuse and Nearstream combine to offer social customer engagement with marketing automation LOOPFUSE | TUESDAY, JANUARY 8, 2013
- Building the business case for marketing automation LOOPFUSE | THURSDAY, MARCH 28, 2013
- Lead Capture for Small-to-Medium-Sized B2B Companies LOOPFUSE | WEDNESDAY, APRIL 20, 2011
- Connecting Unbounce landing pages to LoopFuse [Video] LOOPFUSE | WEDNESDAY, MARCH 28, 2012
- Connect the dots to get the big picture of your prospects LOOPFUSE | TUESDAY, JANUARY 17, 2012
- 9 ways to make the case for marketing automation software LOOPFUSE | MONDAY, NOVEMBER 7, 2011
- Knowing Which Leads To Nurture LOOPFUSE | WEDNESDAY, FEBRUARY 9, 2011
- How to Get Started with Lead Nurturing LOOPFUSE | THURSDAY, FEBRUARY 10, 2011
- Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie. LOOPFUSE | FRIDAY, MARCH 26, 2010
- Marketing automation services are the rocket, but content is the fuel LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
- Is Lead Nurturing for Everyone? LOOPFUSE | WEDNESDAY, FEBRUARY 2, 2011
- Don't Hire - Automate! LOOPFUSE | FRIDAY, FEBRUARY 24, 2012
- The 2 Keys to Lead Nurture Messaging LOOPFUSE | MONDAY, DECEMBER 19, 2011
- Why Free? Why Now? LOOPFUSE | WEDNESDAY, JUNE 30, 2010
- Gartner Group Releases CRM Lead Management Magic Quadrant LOOPFUSE | FRIDAY, JUNE 15, 2012
- Connect the dots between on-line marketing and your sales pipeline with the new UTM Source Report LOOPFUSE | THURSDAY, MAY 23, 2013
- You are critical to marketing automation success LOOPFUSE | WEDNESDAY, AUGUST 22, 2012
- 3 Keys to Successful Social Selling LOOPFUSE | MONDAY, APRIL 22, 2013
- B2B Marketing: Where does the Funnel begin? LOOPFUSE | THURSDAY, NOVEMBER 4, 2010
- 5 Steps to Launch an Email Campaign LOOPFUSE | MONDAY, JANUARY 9, 2012
- Identified Doubles Revenue With LoopFuse LOOPFUSE | TUESDAY, FEBRUARY 21, 2012
- Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse. LOOPFUSE | FRIDAY, OCTOBER 15, 2010
- Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse. LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
- Add Marketing Automation to Wordpress LOOPFUSE | FRIDAY, OCTOBER 7, 2011
- How We Automate Our Marketing at LoopFuse with LoopFuse - Part 1 LOOPFUSE | THURSDAY, AUGUST 23, 2012
- Marketing automation keeps the "Summertime Blues" away LOOPFUSE | MONDAY, JUNE 11, 2012
- 3 Tips for Lovers (of Marketing Automation) LOOPFUSE | TUESDAY, FEBRUARY 7, 2012
- Marketing Automation is too complicated for Free LOOPFUSE | WEDNESDAY, NOVEMBER 10, 2010
- 3 Lead Management Lessons from the NFL Draft LOOPFUSE | THURSDAY, APRIL 26, 2012
- Gartner Group releases CRM Lead Management Magic Quadrant for 2013 LOOPFUSE | MONDAY, MAY 6, 2013
- How to Get Internal Buy-in for Lead Nurturing LOOPFUSE | THURSDAY, FEBRUARY 3, 2011
- Identified uses LoopFuse with Salesforce.com to prioritize and score leads [video] LOOPFUSE | THURSDAY, MARCH 1, 2012
- Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing. LOOPFUSE | MONDAY, OCTOBER 25, 2010
- The Future of Marketing Automation « Loopfuse Marketing Automation. LOOPFUSE | WEDNESDAY, JUNE 16, 2010
- What's Your Lead Velocity Rate (LVR)? LOOPFUSE | MONDAY, MARCH 4, 2013
- Spice Up Marketing Automation with a Recipe for Success LOOPFUSE | TUESDAY, JANUARY 24, 2012
- 3 Things You Can Do Right Now to Increase Customer Acquisition Rates [video] LOOPFUSE | THURSDAY, DECEMBER 22, 2011
- Marketing Automation for the CEO « Loopfuse Marketing Automation. LOOPFUSE | THURSDAY, AUGUST 12, 2010
- Implementing Lead Nurturing – A Practitioner’s Perspective LOOPFUSE | MONDAY, JANUARY 31, 2011
- Four Ways to Improve Your Marketing Efforts with Automation LOOPFUSE | WEDNESDAY, FEBRUARY 15, 2012
- Lead Capture for SMBs: Other Lead Capture Sources LOOPFUSE | THURSDAY, MAY 26, 2011
- Lead Nurturing Best Practices for Small to Medium sized Businesses (SMBs) LOOPFUSE | MONDAY, JANUARY 17, 2011
- A Lead: An Expression of Interest LOOPFUSE | MONDAY, OCTOBER 4, 2010
- The Value in Free Marketing Automation LOOPFUSE | TUESDAY, JULY 6, 2010
- Lead Nurturing for SMBs: A Definition, an Example and the Value Proposition LOOPFUSE | WEDNESDAY, JANUARY 19, 2011
- Taking Your Website to the Next Level: Getting your Website Built LOOPFUSE | FRIDAY, NOVEMBER 12, 2010
- Arrival of LoopFuse OneView 3.31 LOOPFUSE | SATURDAY, MAY 14, 2011
- Double your close rate by adding lead scoring [video] LOOPFUSE | FRIDAY, DECEMBER 2, 2011
- 5 Things to Think about Before Hitting the Send Button « Loopfuse. LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
- Lead Capture for SMBs: Targeting LOOPFUSE | WEDNESDAY, MARCH 23, 2011
- Freemium and OpenSource Funnels « Loopfuse Marketing Automation. LOOPFUSE | THURSDAY, JULY 22, 2010
- Great to be named a "Company to Watch" on the 2013 CRM Watchlist LOOPFUSE | MONDAY, APRIL 1, 2013
- The Argument for Hiring a Chief Marketing Technologist for mHealth Brands LOOPFUSE | MONDAY, DECEMBER 10, 2012
- Marketing Automation With Content Relevance LOOPFUSE | MONDAY, JANUARY 24, 2011
- Plugging in with LoopFuse LOOPFUSE | WEDNESDAY, APRIL 4, 2012
- Marketing Automation Is Like a DIY Home Improvement Project LOOPFUSE | THURSDAY, OCTOBER 13, 2011
- Lead Nurturing Campaigns For New Site Visitors LOOPFUSE | FRIDAY, MARCH 4, 2011
- Philosophical Questions of a Marketing Automation Prospect LOOPFUSE | THURSDAY, DECEMBER 8, 2011
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