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Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

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As a result, more B2B professionals are shifting their focus from implementing basic marketing automation features to offerings that provide sophisticated and advanced functionalities to help them reach their lead-to-revenue goals. What is Lead-To-Revenue Management? Oracle believes that it sets the bar for current industry leading offerings and market presence. categories.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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This is a positive step and can lead to highly effective collaboration. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. They exist, operate, and interact with brands on multiple platforms, devices, and channels.

11 of the Latest Lead Nurturing Statistics: Explained

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Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. This is where lead nurturing comes in. The follow statistics from Ascend2 show how modern marketers evaluate their own lead nurturing efforts. What are the Most Important Objectives of Lead Nurturing? How Successful Is Lead Nurturing?

Accelerate Conversions with Clean Data and Relevant Content

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Easily embedded into any 3rd party application or page, the content portal allows users to work in the tools they know, enriched with capabilities they need to easily share marketing-approved content that engages prospects in conversations that lead to conversion. Let’s take a look at what these new features can do. Read more about these new features in our press release. Product New

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The 3 Biggest Problems With Lead Nurturing

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Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Marketing Automation Does Not Equal Lead Nurturing. To be clear, lead nurturing is not a feature, it is a strategy that is then enabled by technology.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? 63% of marketers use in-person events as lead generation tools. What is Event Automation?

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5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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As marketers are increasingly tasked with speeding up the sales cycle, and sending a higher quality of leads to sales, we need to make sure our strategy avoids certain roadblocks. All the smaller content versions can lead back to the pillar, creating more visitor touchpoints and variety for those not interested in an eBook. 2. Asking for Too Much Too Soon The lead form.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

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Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. What is CRM Lead Management? Product News

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

CMOs Need To Get Disruptive and Defensive

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And, according to the research "CEOs have given the entire C-suite some responsibility for disruptive growth" with the CMO getting the most attention, if you will and not the kind of attention you want per se. I say not the kind of attention you want for this puts a tremendous amount of pressure on the CMO to lead the disruptive growth of their brand. Well Positioned CMOs.

Over Half of Global CMOs Are Making Data Driven Decisions

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Download The Data Driven CMO to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers. While there is still an art and creative science to marketing, even the creative aspects of the job are now driven by insights and analysis." The Numbers Don't Lie.

Understand Customers and Their Lifecycle with Marketing Automation

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For 82% of enterprise marketers, the most important goal is not lead gen but engagement. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1. Your customer is not a form field.

Marketing Automation is More Than a Fancy Email Machine

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You can create lead scoring models that determine if you're reaching the right prospects, by qualifying them according to all this activity. Establish a basic lead scoring model to qualify prospects. Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. Let's walk through it step-by-step.

Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

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On one hand you have 40% of CMOs saying disruptive growth is important yet on the other there's the 75% who say they have total control of the parts of a brand that leads to disruptive growth. to learn how to create a basic blueprint to embark on a discussion about customer experience and how best to lead this key strategic initiative in your organization. Disruptive Growth.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Why Cross Channel Marketing Needs To Be Visual

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That’s why a combination of a Digital Asset Management tool and a Marketing Automation tools is used to manage and run efficient campaigns by industry-leading organizations. Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. Would you be able to do it? When We See Nature.

3 Mobile Marketing Trends You Can't Afford To Ignore

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When consumers received the advantage of online access, they took the lead. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. Here's some stats to drive this point home even further, courtesy of the same Forrester report. 70% of the US population uses a smartphone. Mobile DMP.

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6 Examples of Lead Nurturing Campaigns

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Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. For lots more details, download our Lead Nurturing Guide. Sometimes our impression of marketing tactics is more monolithic than the reality. Marketing Automation

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Use These 5 Steps To Plan for Better Lead Nurturing

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In fact, according to SiriusDecisions , even the 20% of leads that sales reps follow up on, 70% are not qualified. But it’s a mistake to ignore those leads. Lead nurturing is a way to help keep your brand front and center when that purchase happens. This is only the beginning to get you started in lead nurturing. Understand Your Buyer Prospects go through stages.

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

The 5 Fundamentals of Account-Based Marketing You Need to Know

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According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Marketing must align with sales during account planning by mapping accounts to identify quality targets (not just lots of targets), and then by focusing on the leads that align with those prioritized accounts. Yes, you read that right: fewer than one percent. It’s not.

Using Data-Driven Marketing for Business Success

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Data-driven marketing is now the framework that is guiding the development of more targeted campaigns, that are linked to what a company has learned about its customer base and audience, in the hopes that more leads and deals will be achieved. The data has many sources like a company’s CRM or ERP system or its website and social media presence. There is help. Data-Driven Marketing

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What Plato Can Teach CMOs About Customer Experience

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from Constellation Research and Oracle Marketing Cloud and learn the ten challenges to a CMO leading the Customer Experience and a whole lot more. Customer Experience (CX) continues to be a top priority for major brands. That should come as no surprise to anyone. But what does Plato have to do with it? Glad you asked. The Human Touch. Paging Plato. Think about it. Desire. Emotion. Knowledge.

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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Myths are plentiful when it comes to B2B lead nurturing. Let’s step back a minute and ask a key question, “Why is lead nurturing so important?” ” Well, the data is in and according to Forrester , businesses that put nurturing at the forefront of their lead generation strategies produce 50% more leads while slashing costs by 30%. Forget the myths.

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

How AI Will Be A Game Changer In Mobile Marketing

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How can new connections with customers lead to unforeseen connections between businesses? These are all very important questions to consider as we enter into this new "era" as Target Market refers to it, adding, "AI will help marketers automate campaigns, create new and stronger connections with customers, and ultimately lead to a hyper-personalized, delightful experience."

5 Ways to Reactivate Lost Leads Using Marketing Automation

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When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity. First, though, let’s dissect what a lost lead actually is. There are two kinds of lost leads.

What Global Marketers Can Learn From Quentin Tarantino

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Download The CMO Solution Guide For Global Brand Leaders, Transcending the Geographic Divide , research conducted by Oracle Marketing Cloud in partnership with The CMO Club, to learn about Go To Market Strategies and Technology and more from leading CMOs. At least it is according to IMDB. Trust me that description doesn't begin to tell the story. ” Royale With Cheese.

How to Generate Sales Leads Using Personality Quizzes

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Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. There are three steps in this process, and by the end you’ll know how to create a piece of content that is not only share-able and enjoyable for your audience, but also brings in targeted, sales-ready leads. And Hi!”

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5 Simple Marketing Automation Tips to Improve Conversion

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Other data like company size, industry, or even past purchase behavior can be included in your persona definitions and can be easily collected with your lead gen forms. But in the end, isn't it all about conversion? Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference. VP of Marketing.

How to Rock the World of Events and Marketing Automation

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Doing so leads marketers to convert in-person event interactions into digital buying signals that seamlessly feed data into marketing automation to make real-time decisions on the best next steps in the buying journey, and simultaneously improve operational efficiencies. At the end of the day, events remain at the center of a leading B2B marketing strategy. That’s powerful.

Global CMOs and the Vital Role of Culture and Teamwork

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Download The CMO Solution Guide For Global Brand Leaders, Transcending the Geographic Divide to learn about the other 4 elements and how leading CMOs are transcending the geographic divide to achieve success. Regardless of where your based out of, or where you brick and mortar locations are - if you have a website your brand is global. Culture and Teamwork. ” Cohesive Global Culture.

Integrating Online Video with Your Marketing Tech Stack

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Strategic video increases email opens, CTRs, and landing page conversion, boosting your lead generation. Again, the video data pushed into your MAP helps you qualify, segment , and nurture those leads. All this information personalizes sales follow-up, creating a better experience for your prospect and leading to more conversions and upsells for your sales team.

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The Importance of Marketing Automation in Your Modern Marketing Future

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Marketing automation needs leads, and while content is the most potent fuel for lead generation, managing and leveraging that growing library of content will be vital in order to fully utilize marketing automation. And that's better than having a pile of leads that never convert. Let's look specifically at some of those predictions. Conversion rate.

What B2B Marketers Need To Know About Video

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Step #4 – Finding the balance between generating awareness and generating leads. We aimed for 80 percent brand awareness and opportunity progression, and 20 percent new lead generation, which helped us determine which content to gate. It's All About the Leads. Using video is a great way to generate leads. And this is a great thing for modern marketers.

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How to Decide What Marketing Metrics to Track and Report

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Marketing qualified leads, sales qualified leads and even sales are the most common things to align with. If you are trying to drive leads, but they are not happening from your blog, try to figure out why that is. Many sales-driven organizations focus on driving leads as a leading indicator of their sales pipeline. jumped at the chance to respond.

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The 10 Challenges Facing a CMO Faces When Trying to Lead the Customer Experience

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Confusion abounds on who should lead (own) the customer experience. Many organizations are facing the issue of who should lead the “collected” customer experience. 2. Agile, design-thinking is required to lead changes needed for successful customer experience. Customer experience requires a highly collaborative individual to lead cross- functional collaboration.

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Take Marketing Automation Further and Automate Lead Distribution

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It is what sales teams often say is more important than anything else: Delivering qualified leads! Even with all of the advances we’ve made in marketing automation, many marketing and sales teams are still sharing and tracking leads manually or with “lite” technology. Valuable leads and opportunities get lost, even by the most conscientious of individuals. 1.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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Here’s Gmail leading the charge once again by not only supporting TLS, but by giving senders a mechanism to check for it. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Here’s the cool thing about TLS.