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Marketing’s Like Love: How Rejection Leads to Success

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But while a crush can reject someone with no rhyme or reason, sales can’t reject a lead without giving an explanation. Rejection codes are a system that salespeople can use to easily record why they’ve chosen not to pursue a lead. And as complement to this, the business should decide what happens to leads that are rejected. It’s OK for leads to be rejected.

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11 of the Latest Lead Nurturing Statistics: Explained

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Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. This is where lead nurturing comes in. The follow statistics from Ascend2 show how modern marketers evaluate their own lead nurturing efforts. What are the Most Important Objectives of Lead Nurturing? How Successful Is Lead Nurturing?

The 3 Biggest Problems With Lead Nurturing

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Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Yet despite the widespread use of lead nurturing as part of a demand generation strategy, only 2.8% Marketing Automation Does Not Equal Lead Nurturing.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

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Focus on MQLs As a marketing organization you may have tracked things like audience building and engagement, but we are going to focus on some harder numbers that directly lead into your marketing funnel. Specifically the MQL, or marketing-qualified leads. Tracking the Right Data A marketing-qualified lead is defined as a prospect that marketing thinks is likely to become a customer.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

These 6 Marketing Automation Statistics Show Where Marketers Really Are

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Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. It’s the way to bring together data, content, email, social, web, and lead generation. 80% of marketing automation users saw an increase in leads (VentureBeat). We are all guilty of this one.

7 Engaging CMO Interviews From 2016

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Case in point what Overman said in the interview: "Kodak is a creative brand for creative people, and our aspiration is to become the leading brand in the maker movement. As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Marty St.

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Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

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Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. What is CRM Lead Management? Product News

How A CMO Uses Storytelling To Engage Audiences

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Partnerships - influencing respected thought leaders and industry leading organizations for authentic advocacy and inspiration. Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. I had the chance to chat with Jeremy to talk about all sorts of things. We ourselves usually aren't the experts.

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

2017: The Year of the Data Driven CMO

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Download The Truth About the Martech Stack to learn what differentiates leading marketing technology platforms from the rest. Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Survey Says: Wrong. Picture a group of marketers on the TV show Family Feud. Surveys? Seriously? Hi, I'm Big Data. Have We Met?

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Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

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Good CX leads to revenue because customers don't churn, buy more or get other customers to buy. Petouhoff, Vice President and Principal Analyst for Constellation Research and see for yourself how marketing leaders can create a basic blueprint to embark on a discussion about customer experience and how best to lead this key strategic initiative in their organization. CMO Corner

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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This is a positive step and can lead to highly effective collaboration. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. They exist, operate, and interact with brands on multiple platforms, devices, and channels.

A Deeper Look Into B2B Demand Generation

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As in previous years, the number one goal for demand generation is generating qualified leads with 92% of respondents listing this as their top goal. When goals are established, not only is it necessary to determine the definition of a qualified lead, it is vital that this goal be measured. Here are some of the statistics that jumped out and what they mean for those in B2B marketing.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Accelerate Conversions with Clean Data and Relevant Content

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Easily embedded into any 3rd party application or page, the content portal allows users to work in the tools they know, enriched with capabilities they need to easily share marketing-approved content that engages prospects in conversations that lead to conversion. Let’s take a look at what these new features can do. Read more about these new features in our press release. Product New

Marketing Automation is More Than a Fancy Email Machine

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You can create lead scoring models that determine if you're reaching the right prospects, by qualifying them according to all this activity. Establish a basic lead scoring model to qualify prospects. Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. Let's walk through it step-by-step.

47 Things To Make You a Better Marketer Over the Holidays

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Use a lead scoring model to determine who gets what presents this year. Download the Lead Scoring Guide For Modern Marketers. This time of year means many things to many people, of course. From conjuring up childhood memories to making to new memories with family and friends and so on. It's a time to slow down and enjoy the festive festivities, if you will. Not us. Tell no one.

6 Examples of Lead Nurturing Campaigns

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Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. For lots more details, download our Lead Nurturing Guide. Sometimes our impression of marketing tactics is more monolithic than the reality. Marketing Automation

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

4 Steps to Standardize Your Data and Get Better Insights

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At most companies, the sales and marketing teams build, mine, and maintain multiple sources, pulling a wide range of data to drive leads through the funnel. While forms provide vital detail on leads, they can wreak havoc on a database with blank text fields. The line between a lot of data and too much data is razor-thin. Standards make data uniform. So, have some standards. Scenario.

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Use These 5 Steps To Plan for Better Lead Nurturing

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In fact, according to SiriusDecisions , even the 20% of leads that sales reps follow up on, 70% are not qualified. But it’s a mistake to ignore those leads. Lead nurturing is a way to help keep your brand front and center when that purchase happens. This is only the beginning to get you started in lead nurturing. Understand Your Buyer Prospects go through stages.

5 Ways to Reactivate Lost Leads Using Marketing Automation

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When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity. First, though, let’s dissect what a lost lead actually is. There are two kinds of lost leads.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

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As a result, more B2B professionals are shifting their focus from implementing basic marketing automation features to offerings that provide sophisticated and advanced functionalities to help them reach their lead-to-revenue goals. What is Lead-To-Revenue Management? Oracle believes that it sets the bar for current industry leading offerings and market presence. categories.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

Be Thankful for Account-based Marketing this Holiday Season

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When you incorporate ABM into your marketing automation solution it changes how things like lead scores can function. Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is something that marketers should be thankful for. Revenue. Customer Experience. Marketing Sales Alignment.

3 Mobile Marketing Trends You Can't Afford To Ignore

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When consumers received the advantage of online access, they took the lead. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. Here's some stats to drive this point home even further, courtesy of the same Forrester report. 70% of the US population uses a smartphone. Mobile DMP.

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5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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As marketers are increasingly tasked with speeding up the sales cycle, and sending a higher quality of leads to sales, we need to make sure our strategy avoids certain roadblocks. All the smaller content versions can lead back to the pillar, creating more visitor touchpoints and variety for those not interested in an eBook. Asking for Too Much Too Soon The lead form. A podcast.

Let’s Celebrate the 2017 Markie Awards Finalists!

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When the program launched lead capture was 32% and over time has increased to 56%. Medtronic - As a result of the new technologies, integrations and consolidation, in the first half FY17, Medtronic Marketing Contributed pipeline revenue of over $25 million (lead to opportunity) and influenced pipeline revenue of over $790 million. Best Lead Management Program. Cisco. Cisco.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

How to Generate Sales Leads Using Personality Quizzes

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Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. There are three steps in this process, and by the end you’ll know how to create a piece of content that is not only share-able and enjoyable for your audience, but also brings in targeted, sales-ready leads. And Hi!”

Improve Customer Experience and Email Deliverability With a Preference Center

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Keep in mind that the annoyance factor with generic, high frequency messaging is what leads to many spam complaints and opt-outs. Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong.

3 Reasons to Attend Modern Marketing Experience 2017

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Hear from leading brands across a variety of industries, segments, and specialties on their digital marketing success. Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience , April 25-27 in Las Vegas. We’re hoping to see you there! Select your experience based on topics relevant to your interests.

Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology

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Processes for campaign creation and execution, content creation, reporting and analytics, lead management, data management… you get the idea. Sales cherry picked what leads they wanted to follow up with, good leads with bad data didn’t make it into the queues, and marketing had no idea what was happening to the leads they had spent precious budget in generating.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Using Data-Driven Marketing for Business Success

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Data-driven marketing is now the framework that is guiding the development of more targeted campaigns, that are linked to what a company has learned about its customer base and audience, in the hopes that more leads and deals will be achieved. The data has many sources like a company’s CRM or ERP system or its website and social media presence. There is help. Data-Driven Marketing

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7 Things Your Email Deliverability Consultant Wish You Knew

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However, this changed over the past few years, when Gmail lead the way using subscriber engagement behavior in their spam filtering algorithms and others followed. As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? How much is too much?

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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Myths are plentiful when it comes to B2B lead nurturing. Let’s step back a minute and ask a key question, “Why is lead nurturing so important?” ” Well, the data is in and according to Forrester , businesses that put nurturing at the forefront of their lead generation strategies produce 50% more leads while slashing costs by 30%. Forget the myths.

The Time is Now for the Future of Modern Marketing

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Technology-focused marketing without the customer experience will lead to a dystopian future where The Terminator’s Skynet really has taken over. We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. quintillion bytes daily—to improve the customer experience.