grow - Practical Marketing Solutions

Trending Sources

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” ” Clearly the Hubspot model is built on leads. ” I asked.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

book recommendation from a heavily-followed Twitter account should lead to a huge spike in sales, right? ” So you need to lead them up the curve. As marketers, our job is to provide these opportunities to interact with our brand that lead people up this curve toward activation. By Mark Schaefer. It doesn’t. ” It’s like a handshake. Fowler.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Inbound marketing refers to marketing activities that bring high-potential visitors in, rather than relying on sales people having to make cold calls to garner “outbound” leads. shift in distribution.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Social media connection is a way to build trust that leads to new business relationships. Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. What’s really going on is far more incredible. These are real conversation starters and I hope you’ll let me know what you think in the comment section. Here we go. 1.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Hat-tip to  AdWeek for leading me to Billboard and hologram protest case studies. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” ” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. Thinking like a media company. Gorditas.

P2P 112

Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

grow - Practical Marketing Solutions

managed to work in the months leading up to my departure to design my own plans so that I continued with coverage. By Elise Perkins, {grow} Community Member. Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee. While each individual’s stressors are sure to vary based on their personal situation, I’d like to share with you my story.

3 Ways to know your prospects as well as they know you!

grow - Practical Marketing Solutions

Some companies get all fancy and use terms like MQL (marketing qualified lead) and SQL (sales qualified lead). Perhaps those acronyms are easier because the difference between a prospect and a lead is debatable. Lead(s) : Have shown interest AND opened up two-way conversation. How can we get to know these potential customers and turn them into leads? You could. 

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

While social media has many benefits including marketing research, customer service, and collaboration, for many businesses it’s primarily about building relationships that lead to sales. So yes, the immediate benefit of social media marketing is awareness and that is IMPORTANT because awareness leads to engagement. Here’s a chart that illustrates why.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

A solution to the content marketing measurement puzzle

grow - Practical Marketing Solutions

Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Lead generation (not just sales but also new business connections, new employees, suppliers). Advertising works. SEO benefits.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. The company founder insists it is “not a social network.”

Podcasts and advertising: Meet social media’s new super power

grow - Practical Marketing Solutions

You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. probably consume more content than ever. You heard me correctly. million.

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

So look at the whole picture and consider all the possibilities that can lead you to your value calculations. I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category. And I like big questions.

Build 85

Six methods for smarter marketing segmentation

grow - Practical Marketing Solutions

Look to the future: train the team and make lead management an automated task. And, once you’ve got your own list and/or database at homeostasis and working for you again, one of the ways you can look to the future for leads is … 6. eMail marketing marketing strategy brooke sellas email list lead nurturing list building marketing segmentation segmentation segmenting

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

Their gaze goes inwards, reluctant to transfer any of their vast powers to others, leading them into quiet deaths. I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later? You rub your eyes and look around at your surroundings. So much has changed. The start of a new science fiction piece?

Teaching is the New Marketing

grow - Practical Marketing Solutions

Jeffrey Slater is currently Global Director of Marketing for Nomacorc , the leading wine closure company. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Udemy.

The dangerous confusion of sales and content marketing

grow - Practical Marketing Solutions

You very likely had one of two answers: Sales, and Leads. That leaves leads—which seems more reasonable, right? If we are providing more leads, but the sales team doesn’t close those leads, we’re safe, aren’t we? Am I really a lead? If I watch a webinar to learn something, am I really a lead for that company? By Tom Webster, {grow} Community Member.

Twitter leads Fortune 500 social media surge

grow - Practical Marketing Solutions

77% of the Fortune 500 companies have an active Twitter account, leading all other social media platforms. The percent of corporations with Facebook pages varies by industry with Retail (96%), and Telecomm (88%) leading the way. The percent of corporations with Facebook pages varies by industry with Retail (96%), and Telecomm (88%) leading the way. Corporate Blogs surging.

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Hubspot tends to view inbound marketing as an engine for leads. They’re not trying to generate leads for a discrete product. You get the point. Really. The goal of inbound marketing.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. Move to an unsatured social platform.

Mobile devices are detroying human conversation. Get over it.

grow - Practical Marketing Solutions

” Research shows excessive screen time may lead to. Research shows excessive screen time may lead to. In this post, I am going to provide some extremely weird and unexpected advice, but I need to scare the crap out of you first. Nearly every day, there are new warnings about exposing kids to too much “screen time.” Chronic health problems. Obesity. Sound weird?

Mobile 111

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 Leads increased significantly while trade-show costs decreased 75%.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate? by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. Many (most?)

Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

The one fact that leads Brian to believe the customer journey is ripe for disruption. There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “). Now what?

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

Role of content — Content is the catalyst that leads to awareness on the web. Awareness may then lead to engagement and engagement may lead to trust, and even loyalty over time. The platform is great at making initial connections which can lead to reliable reach on another platform like a blog or podcast. need to make a very important point right up front.

Are you becoming an obsolete marketing professional?

grow - Practical Marketing Solutions

The challenge of excelling in relevancy is in engaging meaningfully and leading genuinely; this requires really becoming part of one’s community. The challenge of excelling in relevancy is in engaging meaningfully and leading genuinely; this requires really becoming part of one’s community. have taught thousands of students but last week, something happened that was … unnerving.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

” In my classes and speeches I often lead off with a slide of my grandfather, who was a plumber in Pittsburgh for 50 years. He also knew that networking with business leaders could open new doors … and he did what he could to focus on relationships, not leads. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. It is. Twitter.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Do you primarily lead or respond? Consume” and lead to “Click. Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Do you primarily lead or respond? It’s becoming a pay-to-play environment.

The new “liquid” model for content marketing strategy

grow - Practical Marketing Solutions

Is all that promotion going to lead them back to the company’s website? Is all that promotion going to lead them back to the company's website? I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. LinkedIn wants you to do the same thing. Agree?

8 Practical applications for influence marketing

grow - Practical Marketing Solutions

We have seen some phenomenal ROI because these tweets can lead to blog posts and the blog posts can lead to videos, the videos can then influence traditional media. In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. But my prediction did come true. It’s in a café in Berlin. It’s in a college classroom in Wisconsin. Research.

Staffing and Launching Your Content Marketing Program

These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. original photography as something Steve the Lead.

Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

Facebook will either need to do a better job proving its ads lead to sales, which it’s already trying to do , or offer more premium ads, like the commercials you might see on TV. A few years ago, I wrote a post called Content Shock: Why Content Marketing is not Sustainable which predicted this eventuality. Simply increasing the number of ads it shows people will not be an option. Seriously.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

Although actual SALES is what we are all after, companies are also using a variety of leading indicators of progress: Number of community members and engagement. Companies who integrate Twitter into their sales efforts find twice as many leads as those who don’t. Companies who integrate Twitter into their sales efforts find twice as many leads as those who don't.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

With theories like Content Shock nipping at our heels, and IBM saying the “internet of things” leading to the doubling of knowledge every 12 hours, I think I can speak on the behalf of many other content marketers when I say: I’m freaking out! Which leads me to my next question: Does my small business really need to be everywhere? Debate even. Do we post more?

What is the purpose of a blog post today?

grow - Practical Marketing Solutions

wrote a post on The Six Questions that Lead you to a Social Media Strategy and it was a big hit with 10,000 views and 1,200 social shares. wrote a post on The Six Questions that Lead you to a Social Media Strategy and it was a big hit with 10,000 views and 1,200 social shares. Last week I posted a long-form piece of content on Facebook. What is a blog post any more? Book chapters.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.