Marketing Strategy Sales Enablement Lead Generation Marketing Data ROI Martha Bush sales and marketingAt this writing, wedding season is in full swing. Even Brangelina have finally announced their intentions to wed. Throngs of people will certainly herd to their wedding locale to catch a glimpse of the first kiss of the newlyweds. What’s that got to do with marketing and sales?   While I don’t think that Brad (or Angelina, for that matter) have had to kiss too many frogs during their lifetimes, it’s something that we in B2B sales do every day. touches to make contact with a prospect. MORE >>

Affinity Marketing Campaign Management Lead Generation Marketing Data Management Marketing Strategy Marketing Technology Personalized Communication Response Analysis Sales Enablement Affinity Communications Collaboration Portals marketing metricsHaving worked with a number of clients that market through affinity partners, SIGMA has identified a number of marketing best practices that have dramatically improved affinity marketing results. Affinity marketers may identify improvement opportunities by examining these top-performing methodologies. Targeting the Right Affinity Partners. MORE >>

There’s little benefit in continuing to tweak an acquisition model if there are unresolved issues with the lead-routing and sales conversion process. Vida Tamoshunas. Complexity:  the ‘silent killer’ of modern business,” Chris Zook and James Allen. came across an article in The Economist recently, “ Simplify and Repeat.” ”   The article, based on the book   Repeatability   by Chris Zook and James Allen, talks about one of the elements of successful companies, an obssession with simplicity. few of the examples cited are Lego, IKEA, McDonald’s and Nike. MORE >>

As you look for new affinity partnerships you should consider a few issues before a smooth and effective lead generation process can be set in place. Kenyon Blunt. Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. Member groups provide a great diversity of consumers – some are a rich source of new customers, while others provide minimal return. First, there is no single master list of potential affinity partners. MORE >>

This might lead us in an entirely different direction regarding strategy and actions for this business. Vida Tamonshunas. The SIGMA employee book club is reading Thinking, Fast and Slow by Daniel Kahneman. If you haven’t read it yet, it’s a fascinating book on psychology and decision-making, and highly relevant to those of us who analyze and share data for the purposes of extracting insights and developing marketing actions. Unfortunately, all that hard work is lost if our audiences don’t get it or jump to the wrong conclusions. And that brings me back to Kahneman’s book. MORE >>