As search engine algorithms continue to become more and more sophisticated, they are getting better at ranking web sites based on the web of connections leading both inward and outward. For example, if you are a company that specializes in delivering custom web solutions then it is important that you seek reciprocal links from the 10 or 15 top-ranked blogs and or websites that cover your area of expertise. The following infographic comes from HUA marketing and illustrates some tactical steps to developing a social linking strategy. MORE >>

Some challenges I still face are actually using the traffic as a source of lead generation. Content Curation Content Management Lead Generation Social Media Tools Traffic Web 2.0In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Today, I’d like to talk a bit about content creation’s cousin, curation. Content curation has become, arguably, one of the most popular activities on the social web. Scoop.it MORE >>

Are you reaching out to existing customers or trying to generate new leads? Do The proliferance of social channels over the last 5-6 years is simply amazing. It is a bit of a double-edged sword in that marketers now have many tools to connect and speak to their target constituents. While your web site may still be the primary platforms to share information -  Company blogs, Twitter, Facebook, Foursquare, Linkedin etc. may may provide other platforms to communicate with our audience. . For instance, are you trying to increase awareness of your brand or product? Invest wisely. Hurry up. MORE >>

James McNamee and Victor Juri from Ayantek, LLC discuss some of the similarities and differences in Interactive ads placed by the Obama and Romney camps in the week leading up to the 2012 Presidential Election. Digital technologies used and marketing strategies for reaching desired online audiences are discussed as well as how campaigns are leveraging the digital space to get the word out to their constitiuents. Audience Selection Digital Strategy Digital Strategy Interactive ad technology Interactive Advertising Political Campaigns Retargeting MORE >>

customer who buys onions with potatoes is more likely to buy hamburger) and lead-scoring (what combination of clicks and downloads is most likely to lead to a sale) are just a few examples of the kind of answers Big Data can provide. In the age of online shopping, marketing automation, point-of-sale computing and other instant customer feedback, Big Data has become the recent buzz word, touted as the be-all and end-all answer to the marketer’s prayers -but what is Big Data really? First let’s define Big Data. Tasks like A/B testing (e.g. association rule-learning (e.g. MORE >>