Crimson Marketing

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Don’t Waste Time Stressing Over Leads

Crimson Marketing

I hear this a lot from many VPs of Marketing: “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that is leads.” An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads.

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Planning Successful Business to Business Lead Generation Campaigns

Crimson Marketing

I recently came across some interesting information on Lead Generation marketing solutions. There are 6 key factors to take into consideration when creating your next lead gen marketing plan outline: 1. Learn more about the 6 M’s of successful B2B lead generation here and start improving your marketing concepts now.

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The Quick Fix to Your Lead Generation Headache

Crimson Marketing

And the star of your show is leads. It doesn’t matter if you have a million leads – they could predominately be low quality! If Sales tells Marketing that lead quality is low, then Marketing can start providing Sales with higher quality leads (saving Sales a great deal of time!). You’re at it again.

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How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads

Crimson Marketing

To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. ” When your strategy isn’t well defined, you may go off casting a wide net to capture leads. .” Bring Your Leads Inbound.

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Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing

Crimson Marketing

In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. Marketers need technology to quickly and reliably predict which leads are most likely to convert.

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4 Tips for Finding Great LinkedIn Groups that Will Help Generate Leads

Crimson Marketing

I recently came across a great article on how to leverage your LinkedIn Groups as a lead generation tool. “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” ” And I couldn’t agree more.

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How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)

Crimson Marketing

My generation : Rimini Street’s lead gen department—what David calls “Sales Development”— has a unique methodology to create target groups and maintain accountability, as well as its own custom suite of martech tools. Their award winning support program allows Oracle and SAP licensees to save 50 percent in annual support fees.