| | | Content Marketing for BI | |  Leads | 8 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI APRIL 13, 2010  Will Social Media Replace Traditional Marketing? In fact, she says that, on average, fewer than one in five say social media has been highly effective for branding and lead generation. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. Social media is on the tip of most every B2B marketer’s tongue these days. | CONTENT MARKETING FOR BI AUGUST 24, 2010  Organize Passion Create a Movement Combine social technologies and passion to lead a movement. I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. It’s about leadership—the ability to organize passion. But Nathan didn’t give up. | | | | | |
| CONTENT MARKETING FOR BI NOVEMBER 29, 2011  Who Says Geeks Aren’t Social? Unfortunately, many B2B companies are still struggling to embrace social media as a marketing and lead generation tool. Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. Are you there? | CONTENT MARKETING FOR BI APRIL 4, 2012  B2B Finally Embraces Social Media Selling Through Social Media to Close More Leads. B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. But just give it time and most have found their social “voice.” | CONTENT MARKETING FOR BI MAY 5, 2010  My 3 Wishes from the Marketing Genie will look for a well-designed, organized, and complete website, regular newsletters, targeted e-mails, trade show presence, search engine results, and most of all: contact information that leads me to a real person. Remember watching cartoons about Aladdin and the magic lamp? always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. | CONTENT MARKETING FOR BI MARCH 22, 2011  How to Bake a White Paper from Scratch: Part One—the Recipe For example, will you offer it as a lead generator through a give-away in return for sign up? Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. Either way, you’re facing what might seem like a daunting project ahead. So, let’s take the mystery out of it and work through this together. you better have a plan for its use. | | | | | | | |
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CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 20, 2011 How to Bake a White Paper from Scratch: Part Four – The Consumption
For a fee, they will host your white paper on their site, get the word out to their larger community, provide optimized search methods so that your paper will more likely be found, and collect leads from prospects that download. Here are some other ways to increase the value and usefulness of your white paper: Online lead generation – One of the main reasons you may have chosen to write the paper in the first place is to collect leads. Trade shows – Another great way to capture leads is by taking contact info in return for handing the prospect your white paper. MORE >> -
CONTENT MARKETING FOR BI | TUESDAY, MARCH 17, 2009  The Buzz about Social Media Marketing
In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. His post looked at the study done by Forrester that was in response to the question, Which of the following sources of information impact your decision making process? ”. And here are the answers: Peers and colleagues – 84%. Vendor, industry and trade Web sites – 69%. MORE >>
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